Ayooluwa Phoebe Saba
Brooklyn,NY
Summary
Social Media Manager with a strong track record in enhancing brand visibility and growing follower base through strategic digital initiatives. Expertise in collaborating with leading influencers to amplify brand messaging. Recognized for storytelling abilities and award-winning photojournalism skills, driving impactful content development. Successfully executes integrated plans to meet organizational goals.
Overview
8
8
years of professional experience
Work History
Social Media Manager
IPSY
Brooklyn, New York
04.2025 - Current
- Coordinated social media campaigns aligning with marketing strategies.
- Collaborated with the design team to create visual assets for posts.
- Managed daily social media interactions and community responses.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Maintained brand voice across all digital communications and platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Social Media Marketing Assistant
Laroche posay
Brooklyn, New York
08.2021 - 10.2024
- Established strong relationships with followers to foster community engagement and loyalty.
- Collaborated closely with internal teams to maximize the impact of influencer campaigns.
- Cultivated relationships with influential bloggers, vloggers, and other digital media personalities.
- Assisted in evaluating potential partnerships between the company and prominent social media personalities.
- Pitched new ideas and worked collaboratively with communications and entertainment marketing teams to create synergy.
Social Media Marketing Assistant
DSW Shoes
Brooklyn, New York
09.2017 - 04.2020
- Collaborated with design team to create visual assets for campaigns.
- Monitored social media channels for audience engagement and feedback.
- Implemented SEO techniques into content creation process to optimize organic reach.
- Identified content themes for engaging with customers across multiple channels.
- Monitored industry news related to the company's products or services.
- Responded promptly to customer inquiries, comments or complaints on all active channels.
Education
BBA - Business Administration And Management
Plaza College
NY08-2020
Skills
- Social media marketing
- Email marketing
- Content creation
- Data analysis
- Market research
- Brand management
- Customer engagement
- Event planning
- Team collaboration
- Attention to detail
- Effective communication
- Campaign coordination
- Influencer collaboration
- Graphic design
- Social media strategy
Timeline
Social Media Manager
IPSY
04.2025 - Current
Social Media Marketing Assistant
Laroche posay
08.2021 - 10.2024
Social Media Marketing Assistant
DSW Shoes
09.2017 - 04.2020
BBA - Business Administration And Management
Plaza College
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