Ayotunde Lawrence
Business Intelligence Analyst
London,
Summary
PRINCE2-certified and detail-oriented professional with over a decade of experience in business operations and business intelligence. Adept at leveraging data analytics to drive strategic decision-making and profit growth, with proven expertise in SQL, Power BI, and Excel. Skilled in extracting, cleaning, and analyzing complex datasets to uncover actionable insights, highlight key performance metrics, and support business growth. Demonstrates a strong command of data modeling, reporting workflows, and business processes, with a keen eye for data visualization and performance reporting.
Overview
12
12
years of professional experience
1
1
Certification
2
2
Languages
Work History
Business Intelligence Analyst
Green Motion
02.2025 - Current
- Championed a data-driven culture within the organization by promoting the use of analytics tools and methodologies across departments.
- Design and maintain dashboards and reports using Power BI to support decision-making across departments.
- Standardized best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.
- Collaborate with cross-functional teams to deliver actionable insights and process improvement strategies.
- Identify performance trends, business risks, and opportunities through in-depth data analysis.
- Provide regular data-driven recommendations to senior leadership to enhance business operations.
- Reduced manual data entry errors by automating routine tasks using SQL scripts and ETL tools.
- Collect, clean, and prepare data from multiple sources to ensure accuracy and consistency.
- Participated actively in stakeholder meetings, presenting data-driven insights and recommendations to support business growth initiatives.
- Drafted strategic business intelligence roadmap, complete with data governance policies and tactical information safeguards.
Branch Sales Manager
Green Motion
10.2022 - 02.2025
- Managed daily branch operations, including sales reporting, fleet coordination, and customer service oversight.
- Produced and analysed weekly and quarterly reports on revenue, customer feedback, and operational KPIs.
- Set clear performance goals for the sales team, providing regular feedback on progress toward targets while offering support where needed.
- Conducted risk assessments and implemented mitigation strategies to maintain compliance and client satisfaction.
- Coached and developed team members, ensuring alignment with sales goals and service standards.
- Delivered training sessions to enhance staff product knowledge and customer service delivery.
- Resolved customer complaints to maintain high level of satisfaction.
- Established strong relationships with key clients through attentive service and expert product knowledge, solidifying their loyalty and trust.
- Conducted regular performance reviews for team members, identifying strengths as well as areas requiring further development or training opportunities for continuous growth.
Rental Sales Agent
Green Motion
01.2022 - 10.2022
- Executed sales and marketing initiatives to increase revenue for company.
- Collaborated with team members to improve sales strategies and meet monthly targets.
- Kept detailed records of all transactions, facilitating efficient audits when necessary.
- Coordinated with sales teams and clients to manage inventory, adjust orders, and handle logistics.
- Facilitated the end-to-end car rental process, ensuring a smooth customer experience.
- Implemented effective marketing strategies that attracted new customers while retaining existing clientele.
- Provided detailed product information and upselling services tailored to client needs.
- Maintained quality control by ensuring vehicles were safe, clean, and road-ready.
- Resolved customer disputes to maintain positive relationships and increase customer base.
Special Projects Coordinator
REL Field Marketing
01.2018 - 01.2022
- Developed comprehensive project plans, outlining scopes, timelines, deliverables, and milestones.
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Proposed strategies to enhance brand visibility and improve point-of-sale effectiveness.
- Monitored campaign performance and provided daily reports and insights to the marketing team.
- Improved client satisfaction with timely updates and transparent communication throughout the project lifecycle.
- Delivered product training to in-store teams, boosting knowledge and sales effectiveness.
- Promoted products through in-store events, demonstrations, and customer engagement.
- Prepared meeting agendas and minutes for distribution and record keeping.
Team Lead
Saville Rossiter-Base
03.2013 - 01.2018
- Researched and analyzed data to support project-related decisions.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
- Promoted best practice within the PMO space, while serving as point of contact to project stakeholders.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Facilitate meetings, capture all minutes, actions and decisions and ensure they are socialized within agreed timescales.
- Maintained a high level of accuracy in all project documentation, ensuring consistency and clarity throughout the lifecycle of projects.
- Trained new team members by relaying information on company procedures and safety requirements.
Education
Bachelor of Arts - Event Management
University of Bedfordshire
London, United Kingdom 05.2001 -
Skills
- Proficient in Power BI and Excel for data insights
- Proficient in PRINCE2 and Agile methodologies
- SQL data analysis techniques
- Data analysis using Python
- Data visualization and modeling
- Stakeholder Engagement
- Cross-Functional Collaboration
- Team management
- Effective communication
- Flexibility
- Analytical thinking
- Problem-solving
- Proficient in Microsoft 365 Suite
Certification
N/A
Timeline
Business Intelligence Analyst
Green Motion
02.2025 - Current
Branch Sales Manager
Green Motion
10.2022 - 02.2025
Rental Sales Agent
Green Motion
01.2022 - 10.2022
Special Projects Coordinator
REL Field Marketing
01.2018 - 01.2022
Team Lead
Saville Rossiter-Base
03.2013 - 01.2018
Bachelor of Arts - Event Management
University of Bedfordshire
05.2001 -
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