Aysha Sudduth
Kansas City,MO
Summary
Experienced and results-driven marketing leader with a strong focus on business growth and profitability through the development of comprehensive marketing strategies, execution, and measurement. Proven track record of building high-performing teams, achieving revenue targets, and delivering measurable results. Skilled in strategic planning, product marketing, digital marketing, brand management, and fostering cross-functional collaboration. Adept at leveraging market trends and consumer insights to develop creative and effective marketing campaigns. Effective leader with a commitment to promoting a collaborative and inclusive work environment.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sr. Director Marketing, Nursing
ASCEND LEARNING
05.2022 - Current
- Lead and execute strategic marketing initiatives to drive brand awareness and increase market share
- Develop and implement comprehensive marketing plans, leveraging both traditional and digital channels to effectively reach target audience
- Successfully manage team of marketing professionals providing guidance and direction to achieve departmental goals
- Collaborate with cross-functional teams to develop innovative marketing campaigns and product launches
- Identifying trends and opportunities through data analysis and market research, to optimize marketing efforts and drive revenue growth
- Establish and maintain relationships with key stakeholders, including healthcare institutions and industry partners, to expand reach and enhance brand reputation.
- Cultivate culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
Head of Marketing, Freightquote Division
C.H. ROBINSON
01.2019 - 04.2022
- Drove and managed overall marketing strategy for C.H Robinson’s self-serve digital freight platform
- Defined and executed vision and implementation to reach targets across digital marketing funnel
- Utilized passion, creative thinking, and hands-on experience to present innovative ideas to generate brand awareness and demand.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Director, Demand Generation
CYXTERA (Acquired CenturyLink's Data Center Division)
01.2016 - 01.2019
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Produced measurable demand generation programs and fueled creation of segment content marketing strategies and messaging frameworks.
- Devised and implemented email nurture campaigns, continuously tracking and refining campaigns.
- Managed deployment of Pardot marketing automation platform, integrating sales processes and Salesforce.com to document and measure all marketing activities
- Developed lead scoring model.
- Executed marketing contact strategy, including contract acquisition, segmentation, and contact engagement, as well as account-based marketing (ABM) strategy.
- Originated new leads and grew existing pipeline in conjunction with sales staff.
Manager Marketing Digital Acquisition
SPRINT
01.2013 - 01.2016
- Defined target market, pricing, messaging, and marketing tactics as part of strategy development
- Customized marketing campaigns, leveraging results and data to guide future plans
- Executed integrated marketing campaigns using SEM, SEO, and marketing automation
- Improved lead generation by refining funnel, broadening reach to increase profitable gross adds
- Assessed customer quality and profitability.
- Controlled costs to keep business operating within budget and increase profits.
- Developed and implemented business strategies to achieve business goals and stay competitive.
Business Development Manager
CENTURYLINK
01.2011 - 01.2013
- Developed strategic partnerships with organizations to create mutually beneficial business relationships and enhance company visibility.
- Analyzed key performance metrics regularly, using data-driven insights to make informed decisions about future business development efforts.
- Negotiated favorable contract terms with clients, ensuring long-term profitability while meeting client needs and expectations.
- Relayed strategic insights such as product roadmap and improvements to existing product line to boost customer satisfaction
- Managed post-implementation relationship, including contract compliance, enforcement of brand guidelines, and quarterly reviews.
Manager, Segment Marketing
CENTURYLINK
01.2007 - 01.2011
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Mapped strategy detailing target market, pricing, messaging, and marketing tactics (i.e traditional and digital marketing, direct mail, mass media).
- Identified and implemented solutions to boost margins and reduce churn through operational improvements.
- Crafted channel strategy and programs to surpass objectives.
- Managed and motivated employees to be productive and engaged in work.
- Controlled costs to keep business operating within budget and increase profits.
Education
Master of Business Administration (MBA) -
Baker University
Baldwin City, KSBachelor of Arts in Marketing -
Clark Atlanta University
Atlanta, GASkills
- Strategic Planning & Execution
- Leadership & Development
- Product Marketing
- B2B & B2C Marketing
- Budgeting & Financial Management
- Brand Management
- Marketing Automation
- Demand Generation
- Data Analysis
- Budget Management
- Pricing Development & Analysis
- Vendor & Partner Management
Certification
Pragmatic Certified Product Marketer
Timeline
Sr. Director Marketing, Nursing
ASCEND LEARNING
05.2022 - Current
Head of Marketing, Freightquote Division
C.H. ROBINSON
01.2019 - 04.2022
Director, Demand Generation
CYXTERA (Acquired CenturyLink's Data Center Division)
01.2016 - 01.2019
Manager Marketing Digital Acquisition
SPRINT
01.2013 - 01.2016
Business Development Manager
CENTURYLINK
01.2011 - 01.2013
Manager, Segment Marketing
CENTURYLINK
01.2007 - 01.2011
Master of Business Administration (MBA) -
Baker University
Bachelor of Arts in Marketing -
Clark Atlanta University