Azelin G. Sinelli
Detroit,MI
Summary
Paid Social Strategist with agency experience supporting full-funnel performance and creative strategy for national e-commerce brands. Experienced in translating paid social data into actionable creative direction, optimizing Meta and TikTok campaigns, and collaborating cross-functionally with Creative, Search, and Influencer teams. Progressed from Paid Social Specialist to Creative Strategist and now Paid Social Strategist in under two years.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Paid Social Strategist
Blue Wheel Media
06.2024 - Current
- Developed and executed paid social strategies to enhance performance across six diverse national e-commerce brands in beauty, fitness, fragrance, and consumer goods.
- Collaborated with client services to build paid media strategy and ensure alignment with client objectives.
- Managed end-to-end execution of paid social campaigns on Meta and TikTok, integrating prospecting, retargeting, and Advantage+ initiatives to maximize campaign effectiveness.
- Analyzed performance data and audience behavior to inform creative strategy and develop testing recommendations for messaging formats.
- Partnered with creative teams to define concepts, hooks, formats, and refresh cadence based on in-platform performance.
- Managed monthly paid social budgets between $15k and $150k for 6 clients at a time.
- Developed and implemented paid social strategies that contributed to over $400k in annual revenue per client, with a flagship account exceeding $1.5m in goals and generating $2.2m in total revenue.
- Evaluated market trends to uncover growth and optimization opportunities for clients.
- Conducted comprehensive training sessions for incoming creative strategists to enhance understanding of performance analysis methodologies and cross-team workflows.
Marketing Assistant
Waldo Library
Kalamazoo, MI
03.2023 - 01.2024
- Created weekly content for Instagram posts, reels, Facebook, Twitter, and digital signage around Waldo Library through Canva, Cap-Cut, Microsoft Office and Adobe Photoshop.
- Coordinated marketing campaigns, ensuring alignment with library objectives and community engagement strategies.
Education
BBA - Digital Marketing & eCommerce
Western Michigan University
04-2024
Global Business Education
CIMBA Italy
Paderno Del Grappa, Italy06-2023
Skills
- Data analytics
- Brand strategy
- Cross-functional team collaboration
- Creative thinking
Certification
410-101: Meta Certified Media Buying Professional
TikTok Media Buying Certification
Timeline
Paid Social Strategist
Blue Wheel Media
06.2024 - Current
Marketing Assistant
Waldo Library
03.2023 - 01.2024
Global Business Education
CIMBA Italy
BBA - Digital Marketing & eCommerce
Western Michigan University