Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

AZIZ CHAFI

Montreal,QC

Summary

Results-driven sales director with 14 years of experience driving revenue growth and leading B2B sales teams across Canada, the US, and LATAM. Demonstrated track record of closing complex enterprise deals, optimizing sales pipelines, and consistently exceeding sales targets. Committed leader dedicated to motivating teams and achieving top-line business results in highly competitive markets.

Overview

13
13
years of professional experience

Work History

National Sales Director

Zoho
08.2024 - Current
  • Accelerate top-line growth by designing and executing high-impact sales strategies, consistently closing enterprise deals across Canada, the US, and LATAM.
  • Lead, mentor, and inspire a high-performing Business Development team, fostering a culture of excellence and surpassing revenue targets quarter over quarter.
  • Set, track, and optimize performance goals through structured pipeline reviews, accountability frameworks, and rigorous performance management.
  • Implement and scale advanced sales methodologies, including MEDDIC and Mutual Action Plans, to qualify, advance, and win complex B2B deals.
  • Own national sales forecasting, reporting, and CRM governance to deliver real-time visibility and drive executive-level decision-making.
  • Recruit, develop, and retain top-tier sales talent, ensuring seamless onboarding and long-term team scalability in a hyper-growth environment.
  • lead high-stakes, strategic opportunities - partnering with cross-functional teams to secure major accounts across multiple markets and verticals.

Senior Sales Executive

SALESFORCE
09.2023 - 08.2024
  • Drive revenue and market share growth within a defined territory, consistently exceeding quarterly targets.
  • Develop and execute comprehensive account plans tailored to customer needs, accelerating Salesforce service adoption.
  • Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
  • Create and articulate compelling value propositions around Salesforce cloud services, AI solutions, and software to senior executives, engineers, and Admins.
  • Manage a robust sales pipeline, ensuring a steady flow of opportunities and successful closures.
  • Collaborate with partners to extend Salesforce reach and stimulate customer adoption of cloud solutions.
  • Lead complex contract negotiations, ensuring mutually beneficial outcomes for Salesforce and customers.
  • Establish and nurture long-term strategic relationships with key accounts.
  • Maintain strong executive presence, effectively communicating and influencing at the CxO/VP level.
  • Understand each customer's technology footprint, strategic growth plans, and competitive landscape.
  • Collaborate with internal teams including Solutions Engineers, Product Specialists, Business Value team to develop ROI, impactful Points of View and create a holistic 360-degree customer view.
  • Hired, trained and built high-performing team of sales representatives.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.

Sales Manager

NielsenIQ
12.2020 - 09.2023
  • Identified new business opportunities and expanded existing client relationships.
  • Met and surpassed revenue targets by developing and executing strategic account plans.
  • Articulated clear value propositions.
  • Maintained a strong sales pipeline, tracking progress and adjusting strategies to meet objectives.
  • Managed negotiations for large-scale contracts, ensuring alignment with customer needs and company goals.
  • Built long-term strategic relationships with key accounts, ensuring high levels of satisfaction and repeat business.
  • Developed comprehensive business plans to address customer priorities and pain points, utilizing VE, benchmarking, and ROI data to support decision processes.
  • Led a high-performing sales team of 10 Sales rep to exceed targets through effective coaching, mentoring, and performance management.
  • Delivered consistent year-over-year growth in both revenue and market share.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Enterprise Account Executive

SWAROVSKI B2b
02.2016 - 12.2020
  • Increased client base by identifying and pursuing new business opportunities through market research and networking.
  • Drove revenue growth by promoting Swarovski B2B solutions to a diverse client base.
  • Developed and executed detailed account strategies to accelerate adoption of Swarovski solutions, including software and hardware components.
  • Maintained a comprehensive sales pipeline, identifying and pursuing new business opportunities.
  • Negotiated complex contracts, ensuring favorable terms for both Swarovski Cloud services and its clients.
  • Cultivated long-term relationships with key accounts, ensuring sustained growth and customer loyalty.
  • Demonstrated strategic and analytical thinking to address business, product, and technical challenges.



Strategic Field Sales Representative

ORACLE, PF Group
02.2012 - 01.2016
  • Promoted Oracle's comprehensive suite of solutions, including ERP and cloud services, driving significant revenue growth in a defined territory.
  • Consistently exceeded sales targets by developing and implementing strategic account plans.
  • Engaged with senior leaders and technical teams to understand and address business and technical needs.
  • Created and communicated compelling value propositions to drive engagement and adoption of Oracle solutions.
  • Maintained a robust sales pipeline, ensuring consistent progress and successful deal closures.
  • Collaborated with partners to extend Oracle's market reach and drive solution adoption.
  • Led complex contract negotiations, securing agreements that met customer needs and company objectives.
  • Built and maintained long-term strategic relationships with key accounts, driving sustained business growth.
  • Demonstrated a passion for technology and innovation, leveraging insights to address customer challenges..

Education

MBA - Master of Business Administration

University of South Brittany
09.2015

Bachelor of Engineering - Computing Science And Engineering

Royal Military College
07.2012

Skills

  • 14 years of experience in Sales, Business Development and Account Management of complex business software and IT solutions
  • Over 5 years of B2B Sales Leadership experience with a proven track record of building, scaling, and leading high-performing teams across international markets, consistently exceeding growth targets
  • Pipeline & Performance Management: Skilled in driving accountability through robust pipeline management, performance metrics, and structured review processes
  • CRM & Digital Sales Tools: Advanced user of modern CRM platforms (Zoho CRM, Salesforce, etc) and sales enablement tools, with strong expertise in social selling strategies
  • Sales Framework Implementation: Hands-on experience applying MEDDIC, Mutual Action Plans (MAPs), and other deal qualification frameworks to maximize win rates
  • Coaching & Talent Development: Recognized for strong coaching capabilities, consistently empowering teams to exceed expectations and grow professionally
  • Strategic Communication: Clear, persuasive communicator with a high level of resilience and a relentless focus on outcomes and execution
  • Technology & SaaS Expertise: Deep understanding of tech industry dynamics, with proven success selling cloud-based solutions and platforms
  • AdTech & Digital Ecosystem Knowledge: Working knowledge of adtech, affiliate marketing, and web technologies to support digital transformation initiatives
  • North American Market Network: Established network across the US and Canadian digital publishing and tech sectors, with strong executive-level relationships
  • Deals size: 5 years of experience in direct sales with quota of $10-20M
  • Technical Understanding of Cloud Solutions
  • Cross-Functional Team Leadership
  • Bilingual Communication (English and French)

Languages

French
Native or Bilingual
English
Native or Bilingual

Timeline

National Sales Director

Zoho
08.2024 - Current

Senior Sales Executive

SALESFORCE
09.2023 - 08.2024

Sales Manager

NielsenIQ
12.2020 - 09.2023

Enterprise Account Executive

SWAROVSKI B2b
02.2016 - 12.2020

Strategic Field Sales Representative

ORACLE, PF Group
02.2012 - 01.2016

Bachelor of Engineering - Computing Science And Engineering

Royal Military College

MBA - Master of Business Administration

University of South Brittany

Similar Profiles

CREATE PROFILE
AZIZ CHAFI