Azizza Brinson
New York,New York
Summary
Senior communications executive with 13+ years of experience shaping culturally resonant narratives, leading high impact media relations strategies, and driving breakthrough brand storytelling across North America. Known for building earned-first programs for global brands, training senior leaders and spokespeople, and delivering creative, business, tech, consumer, community and culture-forward ideas that cut through the noise. I've worked successfully with clients such as Pinterest, LinkedIn, Peloton, Amazon, Cricut, Adobe, Vivint Smart Home, Sam's Club, Sony, GoPro, OKCupid, HubSpot, Samsung, Indeed, and more. Skilled at navigating complex global matrices, partnering across brand, product, marketing, and social teams, and building relationships across top tier business, consumer, tech, culture, entertainment, and sports media. Current PRSA-NY Board Member.
Overview
13
13
years of professional experience
Work History
Vice President, Media Relations
PAN
New York, New York
05.2024 - Current
- Build culturally relevant media strategies that anchor narratives in real-time cultural moments, macro trends and future-facing consumer and business behaviors
- Partner directly with CEOs, founders, and senior executives to develop thought leadership aligned with brand priorities, business objectives, and market timing
- Lead global communications strategies for major launches and milestone announcements, increasing brand visibility and audience engagement across North America, EMEA and APAC
- Drive consistent top-tier coverage across CNBC, Bloomberg, WSJ, Fast Company, ESPN, Yahoo Sports, Wired, Fortune, and leading business, tech, culture, consumer/lifestyle, wellness and broadcast media
• Build and strengthen relationships across key regional hubs spanning consumer, business, culture, entertainment, sports, and tech verticals
• Develop stories that fuse business, tech, sport, community, wellness, creativity, and innovation, keeping brands tied to high-energy cultural conversations - Lead media trainings for CEOs, product leaders, SMEs, creators, and cultural partners; maintain a 95 percent positive feedback rating
- Prepare spokespeople for broadcast, long-form interviews, panels, and high-profile industry moments with an emphasis on clarity, presence, and cultural nuance
- Partner with brand, product marketing, social, digital, HR, and IR teams to ensure integrated strategy and unified storytelling
- Provide senior guidance during high-stakes and crisis moments, shaping narrative discipline to protect brand equity
- Manage, coach, and develop cross-level integrated teams, supporting high-quality execution and creative excellence.
- Identify whitespace opportunities and drive new business wins, contributing to an 80 percent new business success rate.
Director, Media Relations
Hotwire Global
New York, New York
11.2018 - 05.2024
- Developed integrated media, influencer, and creative strategies that elevated brand presence and expanded cultural relevance
- Built high-impact narratives that merged technology, lifestyle, entertainment, and community influence
- Guided senior executives through media training, shaping long-term thought leadership programs
- Oversaw cross-functional teams across PR, social, content, and influencer channels to ensure cohesive storytelling
Senior Account Manager
KCSA Strategic Communications
New York, New York
10.2017 - 11.2018
- Secured national print, digital, and broadcast media coverage across B2B and B2C sectors
- Built media strategies, executive bylines, messaging, press materials, and reporting frameworks
- Managed client relationships, supervised teams, and led new business opportunities
- Developed integrated media, influencer, and creative strategies that elevated brand visibility
- Built high-impact narratives that merged technology, lifestyle, entertainment, and community influence
Assistant Account Executive
Hokku PR
New York, NY
09.2016 - 10.2017
- Secured media coverage in Digital Trends, The Observer, Huffington Post, Redbook, and additional top consumer outlets
- Supported consumer brand storytelling, influencer alignment, and integrated PR campaigns
- Developed integrated media, influencer, and creative strategies that elevated brand presence and expanded cultural relevance
- Built high-impact narratives that merged technology, lifestyle, entertainment, and community influence
Account Coordinator
Crenshaw Communications
12.2015 - 08.2016
- Pitch reporters daily in b2b and b2c industries, resulting in opps and placements
- Handle the content of the entire Crenshaw Comms social media channels
- Drafted briefing docs on relevant reporters and/or executives.
- Developed personalized media lists across various verticals
- Assisted with the planning and execution of client events
- Conducted daily media monitoring of new stories for various client brands
- Performed in-depth research and analysis for various client initiatives/opportunities
Publicity Representative
RMRKBL Records
05.2014 - 04.2016
- Created and developed publicity strategies to drive business goals
- Secured print media, television, online, and radio entertainment-focused outlets, blogs and podcasts
- Developed press releases, kits, fact sheets, clip books, and related communication
- Built relationships with media in the music and entertainment industries
- Oversaw tours and media events
- Built the company to brand name recognition
- Wrote, edited, and designed layout for bi-monthly newsletter
Artist Director
A3c Festival
05.2013 - 10.2014
- Managed over 500 entertainment artists' schedules and stage lineups
- Managed contract process between A3C and artists
- Informed artists of A3C performance details and promotional opportunities.
- Executed promotional campaigns for selected artists
- Worked with PR firms to connect artists with media and promotional opportunities
Digital Media Marketing intern
Showtime Networks Inc.
01.2014 - 06.2014
- Created posts, strategies, and analysis for Showtime/Smithsonian Channels across all social media and digital platforms
- Developed and monitored social media campaigns
- Assisted in QA of site, apps, and interactive projects
- Developed user-submitted social media contests
- Maintained relationships with the marketing and legal teams to ensure projects met the needs of Showtime and the Smithsonian Channel
- Conducted research to develop ideas for channel promotions and marketing strategies
Education
Journalism - Public Relations Concentration
Georgia State University
Atlanta, GASkills
- Media Relations and Press Strategy
- Trend and Cultural Storytelling
- Spokesperson Media Training
- Executive Coaching
- Integrated Communications Strategy
- Global Communications Alignment
- Crisis and Reputation Management
- Talent and Creator Partnerships
- Trend Fluency (Design, Culture, Gaming, Performance)
- Cross Functional Collaboration
- Agency and Team Leadership
Timeline
Vice President, Media Relations
PAN
05.2024 - Current
Director, Media Relations
Hotwire Global
11.2018 - 05.2024
Senior Account Manager
KCSA Strategic Communications
10.2017 - 11.2018
Assistant Account Executive
Hokku PR
09.2016 - 10.2017
Account Coordinator
Crenshaw Communications
12.2015 - 08.2016
Publicity Representative
RMRKBL Records
05.2014 - 04.2016
Digital Media Marketing intern
Showtime Networks Inc.
01.2014 - 06.2014
Artist Director
A3c Festival
05.2013 - 10.2014
Journalism - Public Relations Concentration
Georgia State University