Azucena Salinas
San Juan,TX
Summary
Dynamic marketing and sales professional with extensive experience in content creation, digital marketing, and community outreach. Proven track record in developing strategies that increase engagement, drive sales, and build brand visibility. Bilingual in English and Spanish, with deep understanding of the Hispanic market in Texas and California. Skilled in managing teams, creating campaigns for social media and local communities, and optimizing customer experiences in fast-paced environments.
Experienced with community engagement, strategic planning, and relationship building. Utilizes strong interpersonal and organizational skills to effectively manage outreach programs. Track record of developing successful initiatives and partnerships that enhance community involvement.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sales Agent
Kemper
02.2021 - Current
- Developed communication and outreach strategies tailored to diverse customer bases, focusing on the Hispanic market in Texas and California.
- Consistently exceeded monthly sales quotas; recognized as a top performer.
- Collaborated with departments to create promotional campaigns and marketing strategies that enhanced client engagement.
- Managed leads, assessed customer needs, and implemented outreach strategies to optimize policy sales.
Counter Manager & Marketing Lead
Dillard's
09.2020 - 02.2021
- Designed and executed digital marketing campaigns on social media, promoting store events, product launches, and community engagement during the pandemic.
- Targeted marketing strategies to reach Hispanic customers, increasing brand visibility and sales.
- Recruited, trained, and coached associates on sales techniques, customer engagement, and product knowledge.
- Analyzed business performance metrics to plan and execute promotional campaigns aligned with corporate branding.
Store Manager & Digital Marketing Coordinator
Muebleria Venecia
08.2013 - 08.2020
- Implemented marketing campaigns and merchandise presentation strategies that increased store traffic and revenue.
- Managed social media accounts and advertising campaigns, achieving record sales during the pandemic.
- Coordinated daily business operations, staff management, and budget oversight.
- Developed community outreach initiatives to strengthen brand visibility among Hispanic clients.
Accounts Payable
Javi Farms Inc
10.2010 - 07.2013
- Managed vendor communications, processed invoices, and supported month-end closing.
Director of Sales & Marketing
McAllen Grand Plaza Hotel
04.2008 - 05.2010
- Promoted hotel and restaurant services at trade shows, banquets, and community events, targeting diverse customer segments including the Hispanic market.
- Built relationships with clients to drive business growth and repeat bookings.
- Conducted sales presentations, negotiated contracts, and developed marketing strategies to increase occupancy and revenue.
Education
Bachelor of Marketing - Business Administration
University of Texas Pan American
08.2006
Human Resources, Accounting
Universidad Tecnológico de Monterrey
06.2002
Skills
- Content Strategy & Digital Marketing (organic & paid campaigns)
- Social Media Management & Calendar Planning
- SEO & Website Content Optimization
- Community Outreach & Partnerships
- Marketing for Hispanic Audiences
- Team Leadership & Staff Development
- Budget Management & Performance Metrics
- Copywriting & Visual Content Collaboration
Accomplishments
- Top Sales Performer Award (Kemper): Recognized for selling the highest number of policies in the year.
- Million Dollar Club: Surpassed $1M in policy sales, exceeding company targets and ranking among the top performers.
- “Act Like an Owner” Award (Kemper DTC Team): Honored for leadership, accountability, and team collaboration.
- Exceeds Expectations – Annual Performance Review: Received the highest rating in performance evaluation for outstanding results, teamwork, and customer service.
Certification
- P&C License
- Digital Marketing Course
Languages
English
Professional Working
Spanish
Native or Bilingual
Timeline
Sales Agent
Kemper
02.2021 - Current
Counter Manager & Marketing Lead
Dillard's
09.2020 - 02.2021
Store Manager & Digital Marketing Coordinator
Muebleria Venecia
08.2013 - 08.2020
Accounts Payable
Javi Farms Inc
10.2010 - 07.2013
Director of Sales & Marketing
McAllen Grand Plaza Hotel
04.2008 - 05.2010
Human Resources, Accounting
Universidad Tecnológico de Monterrey
Bachelor of Marketing - Business Administration
University of Texas Pan American
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