Clifford Adams
Murrieta,CA
Summary
Experienced sales professional specializing in K-12 educational sales. Expertise in driving revenue growth and improving student outcomes through innovative classroom solutions. Consistently surpass sales targets, closing $300K in new business at Hapara and generating $400K in new accounts at Newsela. Skilled at building and nurturing relationships with school district decision-makers, including superintendents and curriculum directors. Able to identify unique needs and tailor solutions that promote safe, engaged, and personalized learning environments. Utilizes consultative sales techniques to navigate complex deals and foster collaboration and trust with key stakeholders. Leverages data-driven insights and effective sales methodologies like MEDDPICC to align educational tools with district objectives. Committed to empowering educators and students through targeted communication strategies and partnership development, resulting in significant enrollment growth and enhanced engagement in K-12 institutions.
Overview
9
9
years of professional experience
Work History
Account Executive
Hapara
01.2024 - Current
- Manage the complete sales cycle, from prospecting to closure, for Hapara's range of classroom management and instructional tools within California's K-12 school districts.
- Cultivate and sustain robust relationships with key stakeholders, encompassing district administrators, IT directors, and educators, in order to comprehensively grasp their distinct requirements and strategically position Hapara’s solutions to optimize digital learning environments.
- Conduct product demonstrations, host webinars, and provide consultations to school districts to demonstrate how Hapara’s tools promote digital citizenship, enhance executive functioning skills, facilitate personalized learning, and enable ethical browser monitoring within educational environments.
- Collaborate with internal teams to ensure a seamless onboarding, implementation, and support process for clients.
- Throughout 2024, I consistently surpassed sales targets, successfully closing new business deals totaling $300,000. These achievements significantly contributed to the expansion of Hapara's presence within the California K-12 market.
- To ensure effective outreach and maximum engagement, it is imperative to stay abreast of industry trends, district funding cycles, and educational technology requirements in order to tailor your approach accordingly.
- Advocate for the prudent and efficient implementation of digital tools to foster student collaboration, facilitate differentiation, and cultivate 21st-century skills.
Associate Director of University Relations
The Chronicle of Higher Education
01.2023 - 01.2024
- Led strategic communication initiatives aimed at enhancing the visibility and reputation of universities nationwide. Worked closely with editorial and marketing teams to develop and implement tailored outreach strategies.
- Established and nurtured robust relationships with university administrators, faculty members, and influential decision-makers, while pinpointing opportunities for collaboration through guest articles, interviews, event sponsorships, and tailored marketing campaigns.
- I spearheaded the launch of new business acquisition initiatives, overseeing the entire sales cycle and directly contributing $350,000 in revenue through the establishment of partnerships and sponsorships with educational institutions.
- Developed and implemented integrated communication campaigns to guarantee uniform messaging and brand consistency between The Chronicle and its affiliated universities.
- I conducted in-depth analysis and monitoring of crucial performance metrics pertaining to media coverage, event participation, partnership expansion, and audience engagement. The insights derived were utilized to provide actionable recommendations to senior leadership.
- Conducted research to identify emerging opportunities for increasing university visibility and engagement with The Chronicle, driving continued partnership growth and brand presence within the higher education community.
K-12 Partnerships Director
Newsela
03.2022 - 12.2022
- I successfully managed a diverse portfolio of K-12 school district accounts, facilitating growth through upselling to existing clients, closing active opportunities, and establishing new partnerships. I cultivated and sustained robust relationships with district-level decision-makers, such as superintendents, curriculum directors, and instructional leaders, to provide tailored content solutions that supported curriculum and instructional objectives.
- I established strong, multifaceted relationships with district stakeholders to gain insights into their distinct instructional requirements. I then aligned Newsela's solutions to elevate student engagement and improve academic outcomes.
- I led negotiations and successfully finalized intricate deals with C-level administrators. This involved aligning our curriculum and instructional tools with district-wide priorities, effectively demonstrating their impact on educational goals.
- I employed the MEDDPICC sales methodology to strategically align Newsela's curriculum offerings with districts’ instructional frameworks, thus ensuring seamless integration into existing teaching practices and maximizing educational impact.
- I successfully oversaw a portfolio spanning eight states, which led to notable growth in the K-12 mid-market segment. Through effective identification and establishment of new district partnerships, I generated $400,000 in new business revenue.
- I collaborated with district leadership, curriculum directors, teachers, and community organizations to develop and implement partnerships that supported instructional strategies, ensuring alignment with district educational objectives.
Account Executive (Health Care and K12 Partnerships)
Grand Canyon University
03.2020 - 03.2022
- Developed and executed targeted recruitment and communication strategies to bolster enrollment growth for K-12 educational institutions and healthcare partnerships. These efforts significantly contributed to Grand Canyon University's expansion and recognition in the San Diego County region.
- I provided individualized counseling to prospective students regarding admissions, financial aid, career planning, and student services, in order to facilitate a positive and smooth enrollment process.
- During the 2021 academic year, I surpassed individual student recruitment targets by 25% through proactive outreach, cultivating relationships, and implementing effective communication strategies.
- I managed the comprehensive enrollment process, encompassing lead generation, application review, and the facilitation of students' navigation through the University's Learning Management System (LMS) platform. This was aimed at ensuring a seamless transition and bolstering student engagement.
- I developed and nurtured relationships with key stakeholders in K-12 school districts and healthcare facilities, facilitating strategic collaborations and fostering partnerships that resulted in increased student enrollment.
- I organized and directed recruitment events customized to appeal to potential employees from the educational and healthcare sectors, resulting in a significant enhancement of Grand Canyon University’s visibility and engagement within both communities.
University Admissions Counselor
Grand Canyon University
07.2019 - 03.2020
- Conducted comprehensive interviews, both in person and via telephone, with prospective high school and adult students to gain insight into their educational aspirations. Provided guidance throughout the admissions and financial aid processes in adherence to institutional policies and regulations.
- Conducted student orientations, delivering vital information on course scheduling, financial aid, and career services, while cultivating initial relationships.campus advisors to support students’ long-term academic success.
- I developed and implemented targeted communication strategies aimed at prospective students within my designated territory, culminating in an 18% increase in enrollments. I leveraged market insights and tailored messaging to effectively articulate the value of a Grand Canyon University education.
- I cultivated and maintained ongoing relationships with active, re-entering, and graduate students, offering continuous support and guidance. This approach to relationship-building significantly bolstered retention rates and facilitated the pursuit of further educational opportunities within the university.
- Guiding students throughout the admissions process by delivering individualized support, ensuring a seamless transition into their academic programs.
Account Executive
Wholesale Warranties
01.2017 - 07.2019
- Consistently exceeding challenging sales targets, I have achieved an average quarterly sales revenue of $100,000 and secured high-value deals with an average contract size exceeding $3,000. This demonstrates strong sales acumen and a dedicated commitment to driving revenue growth.
- Specializing in the sale of extended service contracts to both new and used RV owners, engaging in consultative sales conversations. Adhering to a personalized approach, the focus is on comprehensively understanding client needs and delivering customized solutions that precisely align with their requirements.
- Managed key client accounts through the establishment and maintenance of robust relationships, provision of exceptional customer service, and provision of trusted advisory services. This approach resulted in repeat business, long-term partnerships, and expanded sales opportunities.
- Conducted in-depth market analysis to identify emerging trends, untapped markets, and new business opportunities. Leveraged industry insights to proactively target prospects and develop sales strategies, contributing to overall revenue growth for the company.
Admission Counselor
Ashford University
11.2015 - 01.2017
- Consistently exceeded student recruitment targets by employing a strategic approach to enrollment, surpassing quarterly and annual goals. Leveraged deep knowledge of the education industry and prospective student needs to craft personalized solutions, resulting in strong enrollment growth for the university.
- Built and nurtured long-term relationships with prospective students, offering personalized guidance throughout the entire enrollment process, including assistance with admissions, course selection, and financial aid. This hands-on support fostered a positive experience and contributed to increased enrollments.
- Partnered with key university stakeholders to support educational initiatives, acting as a trusted advisor and implementing tailored solutions to enhance student recruitment efforts. This consultative approach led to recurring collaborations and positive referrals within the academic community.
- Delivered presentations to students and families, providing essential information about the college admissions process, course selection, college admissions tests, and financial aid, ensuring they were well-informed and confident in their decisions.
- Played a pivotal role in simplifying the enrollment journey by addressing inquiries, managing paperwork, and ensuring a smooth transition for new students, contributing to a more accessible and supportive educational experience.
Education
Masters of Business Administration in Business -
Grand Canyon University
Phoenix, AZ11.2021
Bachelors of Science in Psychology -
Grand Canyon University
Phoenix, AZ10.2019
Skills
- Relationship Building
- Business Development
- Revenue Generation
- Partnership Development
- Sales Quota Achievement
- Sales and Revenue Generation
- MEDDPICC Sales Methodology
Timeline
Account Executive
Hapara
01.2024 - Current
Associate Director of University Relations
The Chronicle of Higher Education
01.2023 - 01.2024
K-12 Partnerships Director
Newsela
03.2022 - 12.2022
Account Executive (Health Care and K12 Partnerships)
Grand Canyon University
03.2020 - 03.2022
University Admissions Counselor
Grand Canyon University
07.2019 - 03.2020
Account Executive
Wholesale Warranties
01.2017 - 07.2019
Admission Counselor
Ashford University
11.2015 - 01.2017
Masters of Business Administration in Business -
Grand Canyon University
Bachelors of Science in Psychology -
Grand Canyon University
Similar Profiles
Harata Hinemoana MunroHarata Hinemoana Munro
Customer Service at Te Hapara StoreCustomer Service at Te Hapara Store
VARUN WADHWAVARUN WADHWA
Shop Assistant at BELLS DAIRY & TAKEAWAY 549 CHILDERS ROAD TE HAPARAShop Assistant at BELLS DAIRY & TAKEAWAY 549 CHILDERS ROAD TE HAPARA
Mark JulienMark Julien
Inside Sales / Appointment Setter at Precis SolarInside Sales / Appointment Setter at Precis Solar