Macy Davis
McKinney,TX
Summary
Results-driven marketing professional and sales expert with a strong understanding of market dynamics and consumer behavior. Skilled in managing campaigns that drive brand growth, customer engagement, and sales. Known for collaboration, adaptability, and effective communication.
Overview
3
3
years of professional experience
Work History
Sales Manager
New Catering Connections
06.2024 - Current
- Built strong relationships with large, well-known food brands, driving sales growth and expanding the customer base through strategic outreach initiatives.
- Implemented CRM software to streamline lead management processes, enhancing overall sales team efficiency and ensuring ongoing customer satisfaction through post-sale follow-ups.
- Collaborated with team members to improve store performance, resolve customer issues, and consistently achieve sales targets.
- Expanded company reach into new markets by conducting thorough research on potential opportunities and executing targeted outreach efforts, including cold calls and promotional emails.
Marketing Specialist
THRIVE by Kathy Fielder
06.2023 - 05.2024
- Managed multiple social media platforms, ensuring a consistent brand voice and optimized posting schedules based on platform analytics to maximize visibility, engagement, and ROI.
- Coordinated influencer partnerships and leveraged analytics tools to track performance, adjusting strategies to enhance effectiveness and drive brand growth.
- Developed SEO-optimized blog content, boosting search engine rankings and organic traffic, while posting regularly across social media to increase retention, acquisition, and engagement.
- Collaborated with clients to create tailored marketing plans, updating websites and logos with modern, trend-aligned designs to improve market presence and support strategic growth.
Associate
Eskimo Joe's Promotional Products Group
06.2022 - 05.2023
- Assisted management in developing and executing successful promotional ideas, contributing to increased product visibility and sales.
- Collaborated with team members to fulfill large product orders, ensuring quality standards were met and production timelines were adhered to.
- Reviewed job orders to determine production quantities, specifications, and color requirements, ensuring accurate and efficient manufacturing processes.
- Maintained detailed time and production records, optimizing workflow and supporting operational efficiency.
- Produced high-quality products through hands-on crafting and operation of large printing presses, ensuring consistent output and adherence to company standards.
Education
Bachelor of Science - Business Administration, Marketing
Oklahoma State University
Stillwater, OK05-2024
Skills
- Excel
- Photoshop
- Adobe Illustrator
- Tableau
- Premiere Pro
- Google Ads
- WordPress/ GoDaddy
- Hootsuite
- Canva
- Tik Tok
- Sales strategy development
- Market research
- Copywriting
- Attention to detail
- Customer service
Timeline
Sales Manager
New Catering Connections
06.2024 - Current
Marketing Specialist
THRIVE by Kathy Fielder
06.2023 - 05.2024
Associate
Eskimo Joe's Promotional Products Group
06.2022 - 05.2023
Bachelor of Science - Business Administration, Marketing
Oklahoma State University
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