Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Accomplishments
Timeline
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Sreehari Menon

Deputy Manager - Marketing
Ernakulam,KL

Summary

Competent Marketing Manager adept in driving company growth through implementing multi-channel campaign strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns.

Overview

5
5
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Marketer - Brand Engagement

Digit Insurance
Bengaluru, Karnataka
06.2019 - Current
  • 2.5 years
  • Brand Engagement & loyalty building (through appropriate channels like Email, SMS, Notifications, Calls, and WhatsApp).
  • Set up entire multi-channel engagement program for the brand from scratch.
  • Content writing and copywriting - strategized and wrote engaging and successful marketing, advertising, newsletter and website copies.
  • Product management - new business and renewal of multiple products through Policybazaar channel.
  • Industrious - single handedly integrated a new CRM tool, and created an engagement journey for a product, all in the same quarter.
  • Masterminded the creation of a new service: Digit QuickDesk – a service desk for fast-track claims.
  • Designed an idea-space for business founders from scratch – Digit Sensei, an engaging newsletter to build brand equity among business leaders.
  • Strictly made sure brand guidelines are followed in design of templates and collaterals across the team and the company.
  • Created a community Gathr (pronounced as ‘gather’) – a self-help community for HR Managers (ongoing).
  • Tracked and analyzed campaign metrics and sales data of all ads and campaigns.
  • Managed the integration of data from multiple sources and creation of single view of the customer.
  • Conducted in-depth interviews for insights, analyze customers' behavior, preferences, and buying habits of multiple products.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with multiple product teams.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Collaborated with external creative agencies to produce and distribute marketing materials.
  • Converted an internship to PPO - GTM strategy for a product.

Engineer

Tata Consultancy Services
Kochi, Kerala
09.2014 - 04.2017
  • 2.5 years
  • Created mobile automation on cloud framework for windows phone from scratch
  • Worked on making a framework for the website and mobile app automation
  • Submitted an internal white paper on it.

Education

PGDM - Marketing

K.J. Somaiya Institute of Management Studies And Research
Mumbai
06.2017 - 06.2019

B-Tech - Electrical And Electronics Engineering

Federal Institute of Science And Technology
Kochi
06.2010 - 06.2014

Skills

    Market Positioning

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Additional Information

  • RECOGNITION AND AWARDS SUMMARY , Wall of fame award, Digit Insurance A-band employee in every evaluation at Digit Insurance Promoted twice in 2 years

Accomplishments

  • Received “Wall of fame award” twice for reaching and going beyond 6-month targets.
  • Promoted twice in 2 years for consistent performance at Digit Insurance.
  • Co-convener of Placement Committee, KJ SIMSR.
  • Won a national-level business plan competition, and two runners-up, KJ SIMSR.

Timeline

Marketer - Brand Engagement

Digit Insurance
06.2019 - Current

PGDM - Marketing

K.J. Somaiya Institute of Management Studies And Research
06.2017 - 06.2019

Engineer

Tata Consultancy Services
09.2014 - 04.2017

B-Tech - Electrical And Electronics Engineering

Federal Institute of Science And Technology
06.2010 - 06.2014

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Sreehari MenonDeputy Manager - Marketing