Sreehari Menon
Deputy Manager - Marketing
Ernakulam,KL
Summary
Competent Marketing Manager adept in driving company growth through implementing multi-channel campaign strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Marketer - Brand Engagement
Digit Insurance
Bengaluru, Karnataka
06.2019 - Current
- 2.5 years
- Brand Engagement & loyalty building (through appropriate channels like Email, SMS, Notifications, Calls, and WhatsApp).
- Set up entire multi-channel engagement program for the brand from scratch.
- Content writing and copywriting - strategized and wrote engaging and successful marketing, advertising, newsletter and website copies.
- Product management - new business and renewal of multiple products through Policybazaar channel.
- Industrious - single handedly integrated a new CRM tool, and created an engagement journey for a product, all in the same quarter.
- Masterminded the creation of a new service: Digit QuickDesk – a service desk for fast-track claims.
- Designed an idea-space for business founders from scratch – Digit Sensei, an engaging newsletter to build brand equity among business leaders.
- Strictly made sure brand guidelines are followed in design of templates and collaterals across the team and the company.
- Created a community Gathr (pronounced as ‘gather’) – a self-help community for HR Managers (ongoing).
- Tracked and analyzed campaign metrics and sales data of all ads and campaigns.
- Managed the integration of data from multiple sources and creation of single view of the customer.
- Conducted in-depth interviews for insights, analyze customers' behavior, preferences, and buying habits of multiple products.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with multiple product teams.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Collaborated with external creative agencies to produce and distribute marketing materials.
- Converted an internship to PPO - GTM strategy for a product.
Engineer
Tata Consultancy Services
Kochi, Kerala
09.2014 - 04.2017
- 2.5 years
- Created mobile automation on cloud framework for windows phone from scratch
- Worked on making a framework for the website and mobile app automation
- Submitted an internal white paper on it.
Education
PGDM - Marketing
K.J. Somaiya Institute of Management Studies And Research
Mumbai 06.2017 - 06.2019
B-Tech - Electrical And Electronics Engineering
Federal Institute of Science And Technology
Kochi 06.2010 - 06.2014
Skills
Market Positioning
Marketing and advertising
Campaign management
Relationship Branding
Content Strategy
Content and copy writing
Brand Engagement
Product Launch
Market Research
Communication
Consumer Insights
Product Management
Additional Information
- RECOGNITION AND AWARDS SUMMARY , Wall of fame award, Digit Insurance A-band employee in every evaluation at Digit Insurance Promoted twice in 2 years
Accomplishments
- Received “Wall of fame award” twice for reaching and going beyond 6-month targets.
- Promoted twice in 2 years for consistent performance at Digit Insurance.
- Co-convener of Placement Committee, KJ SIMSR.
- Won a national-level business plan competition, and two runners-up, KJ SIMSR.
Timeline
Marketer - Brand Engagement
Digit Insurance
06.2019 - Current
PGDM - Marketing
K.J. Somaiya Institute of Management Studies And Research
06.2017 - 06.2019
Engineer
Tata Consultancy Services
09.2014 - 04.2017
B-Tech - Electrical And Electronics Engineering
Federal Institute of Science And Technology
06.2010 - 06.2014