Mayara Silva Rezende
Sorocaba,SP
Summary
Experienced Business Analyst with 8+ years in digital transformation and process improvement. Skilled in gathering, analyzing, and documenting business requirements for IT projects and collaborating with stakeholders to align processes with customer goals. Proficient in eliciting requirements, documenting business processes, and creating clear technical documentation. Strong communication and facilitation skills, with expertise in business analysis tools and techniques. Holds a Bachelor's degree in Business Administration & International Relations.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digitalization Senior Specialist & Business Analyst
Schaeffler USA Inc.
Fort Mill, South Carolina
01.2022 - 12.2024
- Company Overview: Automotive Industry
- Participated in gathering, analyzing, and recommending business requirements for software IT projects within the Global IT & Digitalization Group across the Americas, overseeing all stages from requirements elicitation to postimplementation support
- Collaborated with internal and external stakeholders to align IT solutions with customer goals, ensuring project objectives were achieved and processes optimized
- Worked independently with end-users to define concepts, clarify functional and non-functional requirements, and document business processes throughout the Software Development Lifecycle (SDLC)
- Utilized standard business analysis tools and techniques, including BPMN Bizagi, Jira and Confluence, to document project stages, track progress, and produce clear, concise technical documentation
- Conducted risk assessments, monitored progress using KPIs through Power BI and Google Analytics, and presented actionable insights to stakeholders to support data-driven decision-making
- Facilitated requirements sessions and enterprise-wide adoption of IT solutions by delivering workshops, enabling stakeholders, and building a robust change network
- Partnered with cross-functional teams to develop project roadmaps, build business cases, and define budgets and plans to support strategic objectives effectively
- Automotive Industry
- Led the design and deployment of a Customer Portal for distributional customers in USA and Mexico based on data-driven insights, resulting in a 74.2% reduction in internal service workload and 15% increase in customer satisfaction within 21 months and with greater relevance to the organization
- Implemented BI Dashboards in collaboration with Software Engineer teams to improve sales & business insights across the Americas, resulting in 24.1% sales increase within 12 months
- Responsible for the rollout of CRM 2.0/Salesforce, including training over 200 users across the USA, Mexico and Brazil and developing a team of CRM Champions and Change Managers to ensure successful adoption and benefits realization, resulting in streamlined processes and improved customer relationships within 8 months
Strategy & Business Development Analyst II
Schaeffler Brazil Ltda.
Sorocaba, SP
08.2019 - 01.2022
- Company Overview: Automotive Industry
- Conducted quantitative market research and analyzed business data to understand consumer behavior, the competitive landscape, and macro trends in the Brazilian eCommerce environment
- Developed business case analyses for eCommerce operations in Brazil by collaborating with internal teams and external partners to generate actionable recommendations to the Senior Vice President in Brazil and the President in the USA, focusing on strategic business growth opportunities
- Automotive Industry
- Developed comprehensive IT blueprint documentation outlining the necessary technologies and strategic IT third-party contractors (e.g., integrators, middleware) needed to implement the multiple eCommerce operations strategies and service delivery
- Created business cases in collaboration with various stakeholders to define product and pricing strategic directions, measurable top-line and bottom-line goals, and detailed cost-benefit and profit-loss (P&L) analysis for the eCommerce market, which projected 20.2% increase in gross revenue, 56.8% in net profit, and 77.1% in EBITDA growth in 2022
- The successful completion of this project led to an opportunity for temporary work experience in the USA office in January 2022
Continuous Improvement Analyst I
Schaeffler Brazil Ltda.
Sorocaba, SP
05.2018 - 08.2019
- Company Overview: Automotive Industry
- Responsible for the Lean Academy training sessions of lean operations tools and methodologies: Swimlane Diagrams, PDCA, Shop Floor Management (SFM), Value Stream Mapping (VSM), Kaizen, 5S, and root-cause analysis of problems (Ishikawa), equipping cross-functional teams to drive continuous improvement initiatives effectively and autonomously
- Directed strategic workshops targeting operational efficiency, improvement opportunities, cost reduction, and workflow optimization across multiple manufacturing and administrative functions
- Automotive Industry
- Facilitated over 40 Lean Academy training sessions and over 20 workshops, equipping over 500 employees with the tools and knowledge to identify and implement 47 process improvement initiatives, resulting in reduced waste, and increased efficiency for their respective areas
Education
Bachelor's Degree - International Relations
ESAMC
12.2018
Bachelor's Degree - Business Administration
ESAMC
12.2017
International Exchange Program -
Trent ISD High School
05.2013
Skills
- Digital Transformation
- Information Technology
- Software Development
- Business Analysis
- Lean Management
- Process Analysis
- Process Mapping
- Requirements Gathering
- Data driven
- Market research
- Negotiation
- Stakeholder Management
- Communication Skills
- Leadership Skills
- Problem Solving
- Team Player
- Resilience
- Hands on approach
Certification
- Prosci Train the Trainer, Prosci, 05/2024
- Prosci Certified Change Practitioner, Prosci, 01/2024
- Woman Leaders - Elevating Impact & Influence, Duke University, 03/2023
- Sales & Logistics for eCommerce, ComSchool, 10/2020
- Marketplaces Management, ComSchool, 04/2020
- Six-Sigma Yellow Belt Certified, Schaeffler, 05/2019
Languages
- English, Fluent
- Spanish, Intermediate
- Portuguese, Native
Timeline
Digitalization Senior Specialist & Business Analyst
Schaeffler USA Inc.
01.2022 - 12.2024
Strategy & Business Development Analyst II
Schaeffler Brazil Ltda.
08.2019 - 01.2022
Continuous Improvement Analyst I
Schaeffler Brazil Ltda.
05.2018 - 08.2019
Bachelor's Degree - International Relations
ESAMC
Bachelor's Degree - Business Administration
ESAMC
International Exchange Program -
Trent ISD High School
- Prosci Train the Trainer, Prosci, 05/2024
- Prosci Certified Change Practitioner, Prosci, 01/2024
- Woman Leaders - Elevating Impact & Influence, Duke University, 03/2023
- Sales & Logistics for eCommerce, ComSchool, 10/2020
- Marketplaces Management, ComSchool, 04/2020
- Six-Sigma Yellow Belt Certified, Schaeffler, 05/2019
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