Summary
Work History
Education
Skills
Accomplishments
Timeline
Overview
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Jessica Reed

Jessica Reed

Tampa,FL

Summary

Seasoned Outside Sales Representative with 15+ year track record. Bringing strong SaaS and B2B knowledge, supporting business development and growth initiatives. Leveraging outstanding communication strengths to cultivate and retain long-term relationships. Diligent and charismatic professional with expertise in conducting market analysis, recognizing trends within territories and directing product demonstrations. Committed to meeting performance goals and building strong relationships within industry.

Work History

Director of Outside Sales

Easy Metrics, Inc.
Issaquah, WA
05.2016 - Current
  • Developed and executed vertical specific business plans to grow new accounts and maintain base business by collaborating with senior leadership, operations, and marketing
  • Created value proposition to drive business into SaaS startup by setting, meeting, and exceeding sales quotas
  • Built enterprise and mid-tier client specific ROI business cases that drove economic growth for key accounts
  • Leveraged extensive product and industry knowledge, competitor analysis and sales metrics to increase revenues
  • Designed Customer Success program to have seamless integration from sales to customer experience
  • Personally responsible for net new growth in 3PL and Food/Beverage Distribution Verticals
  • Obtained, trained, and supported channel partners to expand current reach of target accounts.

Sales Development Representative / Inside Sales

Easy Metrics, Inc
Issaquah, Washington
08.2011 - 04.2016
  • Pioneered entire lead generation engine for SaaS startup that moved beyond “lead” to engage targets at every step of customers lifecycle
  • Responsible for self-prospecting, managing both inbound and outbound leads and building rapport to expedite sale cycles
  • Direct collaboration with CMO for all marketing content
  • Designed vertical specific outbound campaigns with industry specific and persona-based targets that included email, cold call down sequences, LinkedIn, embedded and stand-alone marketing content, and automation
  • Implemented and worked with Salesforce, Outreach, ZoomInfo, and Pardot within organization
  • Successfully designed, built, and executed all outbound campaigns through Outreach linked to Salesforce, and LinkedIn
  • Assisted in design of Salesforce CPQ.
  • Increased customer base and gross profit by 500% through effective lead generation during Start Up phase to current product maturity

General Manager(s)

Rent-A-Center / Southern Home Rentals
Renton, Thomson, WA, GA
05.2002 - 11.2009
  • Supervised employees engaged in collections, inventory, sales, warehousing, delivery schedules, and customer service
  • Actively trained new hires and recruited employees
  • Assist new store managers to acclimate to work environment with team building and training
  • Routinely interacted with suppliers to order new inventory, parts and service pieces
  • Effectively navigate customer opportunities and settled claim disputes
  • Called 500 customers weekly to update account information and assisted them in achieving ownership of rented property
  • Top earning store in revenue and account growth consistently from 2002 -2009.
  • Drove operational improvements which resulted in savings and improved profit margins

Education

Executive Management Certification - Business Management

Northwestern University, School of Management
01.2020 - 01.2021

AA - Business Administration

Highline Community College
01.1991 - 01.1993

Skills

Salesforce - Administration, Utilization and Design

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Accomplishments

  • Established a customer base of 5+ accounts for newly created wholesale distributor vertical including the #1 Ranked PHPC Wholesales Ferguson Enterprises.
  • Taken current customers LSC Communications, FedEX, LF Logistics (Maersk) and ConAgra Brands past the initial sale into broader enterprise relationships with Easy Metrics and our Center of Excellence program.
  • Personally exceeded ARR quotas in both 3PL and Wholesale/Food Verticals 5 years running beginning at $400k in 2016 and on target to exceed $1.2M in 2022.
  • Built and then broadened relationships with some of the top distribution companies in the 3PL/Wholesale/Food Distribution space such as LSC Comunications, SanMar, Ferguson, Mohawk/Daltile, Oatey, and Trek.

Timeline

Executive Management Certification - Business Management

Northwestern University, School of Management
01.2020 - 01.2021

Director of Outside Sales

Easy Metrics, Inc.
05.2016 - Current

Sales Development Representative / Inside Sales

Easy Metrics, Inc
08.2011 - 04.2016

General Manager(s)

Rent-A-Center / Southern Home Rentals
05.2002 - 11.2009

AA - Business Administration

Highline Community College
01.1991 - 01.1993

Overview

18
18
years of professional experience
3
3
years of post-secondary education

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Jessica Reed