Summary
Overview
Work History
Education
Skills
Timeline
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KEVIN W. BALLA

Cranberry Twp.,PA

Summary

A top-performing Account Executive & Clinical Sales Consultant in the healthcare technology industry credited with combining sales, marketing and business development expertise to deliver substantial revenue growth in highly competitive business markets. Strong expertise in analyzing business strategies and hospital operations, leveraging this data to successfully close contracts and grow customer base. Highly accomplished in consultative selling, cross selling, training sales teams for success, and ability to build and maintain relationships.

Overview

29
29
years of professional experience

Work History

Senior Clinical Sales Consultant

BD
SAN DIEGO, CA
01.2011 - Current

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care.

Senior Clinical Sales Consultant 2017-Present

  • Expertly performs complex current state assessments and create compelling future state business case to meet customer's strategic objectives/vision with particular focus on larger Health Systems
  • Member of multiple internal Tiger Teams working with marketing and field sales to help with transition to virtual selling
  • Member of 2020 Ambassador's Club for outstanding clinical sales contribution

Pharmogistics Clinical Sales Consultant 2014-2017

  • Collaborate with RSD's and AE's to manage sales pipeline for Northeast Region to ensure quota overachievement
  • Responsible for all Clinical Sales Support consisting of presentations, demos, site assessments, contract configurations and ROI's
  • Member of 2016 President's Club for outstanding sales achievement and #1 territory 7 of 8 years.

Senior Sales Consultant 2013-2014

  • Developed and implemented $10 million business plan yearly to ensure quota achievement and resource management
  • Engaged largest Health System in territory to successfully coordinate system wide upgrade for largest deal in territory history for over 8 million in revenue

Director of Business Development 2011-2013

  • Coordinated highly professional sales teams in matrix environment to align with customer message with sole purpose to displace competition
  • Responsible for working with marketing to report out competitive intel gained from customer interactions and to provide input regarding R/D gaps and priorities

Account Executive

CERTIFY DATA SYSTEMS
SAN JOSE, CA
01.2010 - 01.2011

Enables connectivity between hospitals and physicians in a manner that is uniquely easy to deploy, scale, manage and support.

  • Employing sophisticated technology that is fundamentally different from any solution available today, Certify delivers health information across the “last mile” of interoperability without changing the way hospitals or physicians work
  • Developed strategic relationships and sold Certify solutions to CIO/CMO/CMIO/SVP-level executives in health systems
  • Generated all new business east of th Mississippi.

Regional Sales Director

TALYST INC
BELLEVUE, WA
01.2005 - 01.2010

Offers simple, cost effective pharmacy technology products to assist Pharmacy Directors in department management.

  • Oversaw all sales activities and teams for seven states, including nine Sales Executives for all Talyst products
  • Presented barcode and perpetual inventory management initiatives to various University, IDN, and National Accounts to drive patient safety programs and contract negotiations
  • Successfully negotiated the two largest single hospital contracts in company history
  • Managed the entire sales process, including lead generation, executive presentations, proposal generation, cost-benefit analysis, system configuration, pricing, and final contract negotiation
  • Salesman of the Year 2008 and 2010 as well as number one overall in sales for company’s history.

Pharmacy Sales Consultant

OMNICELL CORPORATION
PALO ALTO, CA
01.2002 - 01.2005

Provides and integrated suite of clinical infrastructure and workflow automation solutions for healthcare, including automated pharmacy systems, Internet-based procurement application and decision support tools.

  • Directed and supported six System Sales Directors to achieve over $15 million in sales.
  • Provided pre-sales consulting, including vision meetings, equipment assessments, site visits, client presentations and proformas to optimize and procure automation solutions.

National Sales Training Manager 2004 - Restructured employee training for entire sales force.

  • Monitored and assessed new products and companies to identify strengths and weaknesses of products and create strategies for how best to integrate with current products and philosophies.
  • Created and built all appropriate sales training materials, including Sales Manuals, CD-ROM's, FAQ's, technical diagrams and competitive comparisons for new products.
  • Attended national, area and regional meetings to deliver presentations on key topics and new products from both clinical and sales perspectives.

Regional Sales Executive

NEXTRX CORPORATION
SEATTLE, WA
01.2001 - 01.2002

An early stage medical equipment company for automated drug distribution equipment for nursing and pharmacy

  • Managed sales and teams in 12 states
  • Defined clinical and technical requirements of entire product line to help established the marketing direction as member of Executive Product Management Team
  • Closed first commercial contract for $2.6 million within first year of product introduction
  • Developed business plan for future sales and operational support for entire Mid-Atlantic area
  • Successfully implemented sophisticated strategic selling processes across departments within large Health Care Integrated Delivery Networks, utilizing consultative selling initiatives to target health care executives
  • Assisted in planning and preparation of company’s marketing for national pharmacy, nursing and information system conventions
  • Recognized as top performer at national sales meeting for 2008.
  • Achieved “Rookie of the Year Award” for superior sales performance in 2001.

Sales Associate

PYXIS CORPORATION
SAN DIEGO, CA
01.1993 - 01.2001

The leading manufacturer of point-of-use automated distribution and information systems for hospitals.

  • Developed and implemented $5.5 million-dollar business plan to ensure quota achievement and resource management.
  • Applied consultative sales practices to grow customer base by over 400% in competitive marketplace.
  • Sales Advisory Committee Member 1994-2001 - Provided field input for clinical direction and pricing of new products and developed sales tools in collaboration with contracts department to increase productivity of field employees.
  • Account Representative/Senior Account Representative 1995-1998 - Attained revenue and agreement quota for three years during realignment of four territories within a $3.2 million sales territory.
  • Application Specialist 1993-1994 - Was lead field Pharmacist to install and manage Pyxis systems in three-state territory earning Outstanding Service award for 1st quarter of 1994.

Education

Bachelor of Science - Pharmacy

Duquesne University
1993

Skills

  • Consultative Sales
  • Extensive Clinical Background
  • Superior Sales Performance
  • Strategic Planning/Analysis/Selling
  • Industry Networking
  • Healthcare Operational Analysis
  • New Business Development
  • Team Leadership & Training
  • Contract Negotiation & Pricing

Timeline

Senior Clinical Sales Consultant

BD
01.2011 - Current

Account Executive

CERTIFY DATA SYSTEMS
01.2010 - 01.2011

Regional Sales Director

TALYST INC
01.2005 - 01.2010

Pharmacy Sales Consultant

OMNICELL CORPORATION
01.2002 - 01.2005

Regional Sales Executive

NEXTRX CORPORATION
01.2001 - 01.2002

Sales Associate

PYXIS CORPORATION
01.1993 - 01.2001

Bachelor of Science - Pharmacy

Duquesne University
KEVIN W. BALLA