William Reynolds

Vice President, Marketing Technology and Analytics

Gartner, Inc.

01.2012 - 01.2024

As a strategic leader, architected and led the modernization and optimization of Gartner's marketing technology infrastructure, transitioning to cloud-based platforms (AWS, Azure, and Oracle Eloqua) and reducing operational costs
Directed global teams and managed a $10M budget to align technology initiatives with Gartner's business goals, driving efficiency, innovation, and measurable outcomes
Cultivated strong partnerships with senior leadership to ensure alignment between marketing technology and broader organizational objectives
Spearheaded the digital transformation of marketing processes, leading to a 2X year-over-year increase in research revenue and a 15% YOY growth in conference attendance through automation and enhanced marketing strategies
Revised both inbound and outbound marketing channels, improving lead generation and nurturing across multiple platforms, thereby optimizing overall marketing effectiveness
Partnered with senior business leaders to refine prospect targeting and lead scoring, reducing customer touch fatigue and boosting conversion rates across campaigns
Designed and orchestrated the successful migration of a 2TB on-site Oracle marketing database to Azure SQL Server, enhancing data accessibility, scalability, security, and overall system performance
Spearheaded the integration of several corporate acquisitions into the Gartner technology platforms
Architected and implemented Ataccama MDM solution, normalizing over 18 million client records to ensure consistent, accurate, and high-quality data across the organization, empowering data-driven decision-making
Architected and developed and launched a client privacy center to manage communication preferences, ensuring full compliance with GDPR and other privacy regulations while enhancing trust and transparency with clients
Designed and deployed AWS services to streamline integrations and improve operational efficiency, including lead scoring and seamless delivery of sales leads to Salesforce (SFDC), optimizing sales processes and boosting team productivity
Architected and established a 6TB data warehouse to track and analyze key marketing performance indicators (KPIs), including page views, click-through rates, and lead actions, enabling actionable insights to drive strategic decisions
Built a robust BI reporting environment using tools such as Power BI, Azure Analysis Services, and Synapse, delivering critical insights for marketing and business leadership
Managed 80+ ETL and data mining processes, ensuring 99.9% uptime and robust data availability for marketing analytics and reporting
Fine-tuned complex database triggers, stored procedures, and queries to achieve optimal database performance and support high-volume marketing operations
Implemented agile delivery methodologies, improving team performance and project velocity
Established an SRE team to mitigate downtime, improve release quality, and enhance the operational reliability of marketing systems
Fostered a culture of continuous improvement through mentorship, code reviews, and professional development initiatives, driving staff growth and creating a high-performance engineering culture
Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Demonstrated proficient leadership skills to motivate employees and build competent teams.
Collaborated with senior management to develop strategic initiatives and long term goals.
Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
Oversaw business-wide changes to modernize procedures and organization.
Monitored key business risks and established risk management procedures.

Senior Director, Software Engineering

Gartner, Inc.

01.2002 - 01.2012

Led development teams on high-impact projects, including the implementation of Business Analytics and Reporting warehouse and migration to Oracle's EBS suite
Played a key role in database design and development for various internal and external platforms, helping to scale operations and improve system performance

Head of Technology

State of Florida, 13th Judicial Circuit

01.1992 - 01.2002

Head of Technology for the Florida State Attorney's Office with responsibility for the computerization of all aspects of criminal court case processing, technology architecture, strategic planning, budgeting, coordination with local and federal officials, policies covering public data and security

Summary

Overview

Work History

Vice President, Marketing Technology and Analytics

Senior Director, Software Engineering

Head of Technology

Education

Bachelor of Science - Computer and Information Systems

Skills

Certification

Timeline

Vice President, Marketing Technology and Analytics

Senior Director, Software Engineering

Head of Technology

Bachelor of Science - Computer and Information Systems

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