B.A. Adams III

Customer Management & Stakeholder Success

• Managed a portfolio of 400+ internal customers across coaching staffs & student athletes, support units, student-athlete programs, and administrative leaders.
• Built multi-threaded relationships with stakeholders in operations, finance, compliance, ticketing, marketing, NIL, and senior leadership.
• Conducted adoption reviews, performance check-ins, and workflow optimization discussions analogous to QBRs and health checks in SaaS.

Product Adoption & Growth (Buffs Premier)

• Spearheaded the launch and expansion of Buffs Premier, producing $100,000+ in annual revenue.
• Led onboarding, training, and adoption across 17 internal and third-party teams.
• Identified usage gaps, created adoption plans, and collaborated with cross-functional partners to grow platform utilization.

Operational Process Ownership (CAPS Platform)

• Sole student lead overseeing CAPS, CU’s student-athlete financial operations platform supporting 350+ users.
• Managed lifecycle workflows: approvals, documentation accuracy, compliance reviews, troubleshooting, and stakeholder communication.
• Provided feedback to administrators on system enhancements and process improvements.

Cross-Functional Execution & Strategic Insights

• Partnered with compliance, NIL, finance, operations, and sport programs to execute high-impact initiatives.
• Delivered insights and operational analysis for transfer portal trends, coaching carousel movement, and compensation structures.
• Supported department-wide strategic planning following the House Settlement — aligning financial, operational, and compliance priorities.

Relationship Management & Executive Engagement

• Coordinated executive hosting for university leadership, visiting administrators, donors, and conference executives.
• Facilitated cross-department alignment during major events, athletic seasons, and strategic initiatives.