Lucy Donnally
Boston,MA
Summary
B2B SaaS revenue acceleration expert with 8+ years of experience driving over $10M+ in revenue. Skilled in value selling, strategic prospecting, and full-cycle sales execution. Proven track record of closing high-value deals, exceeding quotas, and cultivating executive relationships. Strong expertise in shaping go-to-market (GTM) strategies, expanding market share, and fostering cross-functional collaboration to ensure sustainable revenue growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
SALES STRATEGY CONSULTANT
Freelance
Boston, MA
07.2024 - Current
- Advise early-stage SaaS startups on GTM strategies and revenue acceleration
- Develop sales enablement frameworks, improving sales productivity by 20%
- Conduct competitive market analysis to optimize sales strategy and positioning
ENTERPRISE ACCOUNT EXECUTIVE
Regie.ai
San Francisco, CA
01.2024 - 06.2024
- Managed 250 target accounts, leveraging AI-driven insights for personalized outreach
- Built executive-level relationships, driving adoption of AI-powered sales automation solutions
- Partnered with marketing and product teams to refine go-to-market strategies
CAREER SABBATICAL
03.2023 - 12.2023
- Earned Salesforce Certified Administrator certification
- Researched AI-driven sales methodologies and emerging B2B SaaS trends
- Managed complex relocation logistics while providing family care
ACCOUNT EXECUTIVE
Lattice
San Francisco, CA
01.2022 - 03.2023
- Achieved 211% of quota, recovering 40%+ lost opportunities through strategic outreach
- Ranked in top 10% of Account Executives for annual performance
- Increased $111K ARR in Q1 through high-impact sales initiatives
- Led adoption of custom integrations & consultative selling frameworks, driving account expansion
SENIOR ACCOUNT EXECUTIVE
Square
San Francisco, CA
12.2020 - 01.2022
- Top 10% sales performer, generating $3.3M+ in revenue
- Expanded customer base by 20% through retention and upsell strategies
- Championed digital-first payment solutions, improving operational efficiency
MID-MARKET ACCOUNT EXECUTIVE
Samsara
San Francisco, CA
10.2017 - 12.2020
- Exceeded quotas by 165%-475%, earning multiple performance awards
- Managed $15M+ in pipeline, leading complex, multi-stakeholder negotiations
- Promoted to Mid-Market AE within six months due to outstanding performance
- Mentored 70+ sales professionals, strengthening overall deal execution
ACCOUNT EXECUTIVE
SocialCode
Chicago, IL
09.2015 - 10.2017
- Managed Fortune 1000 ad campaigns, exceeding quota by 140%
- Developed data-driven marketing strategies, improving customer ROI
- Launched high-impact digital campaigns through cross-functional collaboration
Education
Bachelor of Arts - Mass Communications, Interactive Media Studies
Miami University
Oxford, OHProfessional Skills
Sales Strategy | Account Management | Pipeline Management | Value Selling | CRM | GTM Strategy | Lead Generation | Forecasting | Negotiation Skills | Market Research | Relationship Building | Presentations | Demonstrations
Certification
Salesforce | HubSpot | Gong.io | ZoomInfo | LinkedIn Sales Navigator | Outreach | Salesloft | DocuSign | 6sense | Google Suite | Microsoft 365
Awards
- $1M Club (Samsara), Awarded to top 5% of reps company-wide for exceeding annual revenue goals
- Winner's Circle (Lattice, Samsara), Recognized for Enterprise Client Acquisition Excellence
- Hustle Award (Lattice, Square), Given for Outstanding Performance and Commitment to Sales Excellence
Courses And Trainings
- Salesforce Certified Administrator
- LinkedIn Sales Solutions Expert
- MEDDPICC
- Command of the Message
- SPIN
- GAP
- Sandler Method
- Challenger Sale
Timeline
SALES STRATEGY CONSULTANT
Freelance
07.2024 - Current
ENTERPRISE ACCOUNT EXECUTIVE
Regie.ai
01.2024 - 06.2024
CAREER SABBATICAL
03.2023 - 12.2023
ACCOUNT EXECUTIVE
Lattice
01.2022 - 03.2023
SENIOR ACCOUNT EXECUTIVE
Square
12.2020 - 01.2022
MID-MARKET ACCOUNT EXECUTIVE
Samsara
10.2017 - 12.2020
ACCOUNT EXECUTIVE
SocialCode
09.2015 - 10.2017
Bachelor of Arts - Mass Communications, Interactive Media Studies
Miami University
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