Babak Farrokh-Siar, Jr.

Advise executive leadership on developing, improving, or refining go-to-market strategies, organizational vision, sales approaches, and optimizations.

• Enhance decision-making processes to improve key business metrics.
• Create strategic revenue frameworks to support the scalability of start-ups.
• Identify potential partners and alliances that can drive growth and strengthen the company's competitive advantage in the marketplace.
• Provide executive-level guidance on long-term planning initiatives, efficiency enhancements, and scalability.

Heavily recruited to lead the team as Chief Revenue Officer and CEO-in-waiting, tasked with establishing a new vision, go-to-market strategy, business expansion, and operational recalibration.

• Refined the product direction, go-to-market strategy, sales pipeline, and long-term business plan, resulting in immediate positive impacts on business results, company culture, and market momentum.
• Developed new go-to-market and revenue strategies that expanded the sales pipeline by 300% and secured five first-time partnerships within 12 months with major clients, including a tier-one credit card issuer and two leading loyalty companies.
• Co-directed P&L efforts, ensuring accurate budgeting and precise forecasting while co-managing all business functions, board activities, and investment fundraising initiatives.
• Led strategic reorganization and recruitment efforts to enhance operational effectiveness and manage the burn rate effectively.
• Cultivated a renewed spirit of collaboration among the product, marketing, operations, compliance, and growth teams.

Recruited by the CEO to develop a business strategy aimed at driving organizational revenue expansion for a new product concept.

• Reported directly to the CEO and led all aspects of the business development process, including strategy formulation, forecasting, budgeting, revenue growth, partnership development, partnership management, and reporting.
• Represented Acorns at market events, venture capital forums, and industry conferences to promote the company's success, educate potential investors and customers, build relationships, and enhance the brand's visibility.
• Built a top-tier national business development team of fifteen, focused on data-driven results, a strong company culture, and effective cross-functional collaboration with colleagues.
• Identified key new market opportunities and established groundbreaking, first-of-its-kind, multi-year partnerships with prominent brands in the fuel, rideshare, and telecommunications sectors.
• Successfully achieved significant revenue growth and established hundreds of partnerships, increasing annual recurring revenue (ARR) by over 20-30X from year one to year five.

Tasked with implementing significant changes for West Coast business expansion while aligning to Apple's business and product principles.

• Generated significant new business revenue through first-time partnerships with multi-year structures, generating revenue north of $10M annually, with consistent ongoing year-over-year growth of 10-20%.
• Received the team MVP award three times and recognized among the top global sales executives in the division.
• Built strong relationships with C-suite executives at leading companies across various industries.
• Led the development of innovative marketing strategies across various divisions at Apple.
• Offered position to spearhead the opening of the AUS/NZ market for the division.

Recruited to MySpace to provide a fresh and unique perspective to enhance revenue.

• Consistently outperformed annual fiscal objectives by 10% to 50% while building strong relationships within consumer and entertainment account portfolios.

Joined as Account manager, quickly elevated for exceptional work ethic.

• Generated over $40M in national television advertising revenue across multiple platforms, consistently exceeding revenue goals and earning the National MVP Award.

Applied extensive agency buying and strategic expertise to drive investment growth for existing clients.

• Established one of the agency's largest deals by fostering a relationship with Disney Interactive, resulting in $2M in funding.

Served as lead media buyer for a full roster of national accounts

• Led negotiations and coordinated national TV media purchases, campaign management and reporting.