Summary
Overview
Work History
Education
Skills
Timeline
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Bailee King

Houston,TX

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.


Overview

9
9
years of professional experience

Work History

Marketing Manager

SMS Precision Tech
07.2022 - 12.2022
    • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
    • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
    • Researched developing trends to stay updated with new ideas and marketing practices.
    • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
    • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
    • Used data analytics to track lead generation campaigns and improve quality.
    • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
    • Recruited and hired capable team members to add value and diverse skills set to marketing department.
    • Utilized market trends and target audience statistics to effectively and appropriately market products.
    • Created and managed social media campaigns to increase brand engagement.
    • Conducted market research to identify new opportunities and target markets.
    • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
    • Continually maintained and improved company's reputation and positive image in markets served.

Customer Success Manager

Laura Frederick Law LLC
11.2020 - 06.2021
  • Sustaining business growth and profitability by maximizing value
  • Analyzing customer data to improve customer experience
  • Holding product demonstrations for customers
  • Built website, using API, SaaS and created/managed a CRM
  • Created a community-based social media platform for attorneys, law firms, and law students, which empowered our customers to help each other
  • We enabled them to solve problems independently with collective wisdom from professionals within same industry
  • Through rebranding company, I worked to build relationships with companies which resulted in securing contracts with large companies to be their attorney.
  • Established strong relationships with key customers, resulting in increased customer loyalty.
  • Created and maintained comprehensive customer success documentation for internal and external use.
  • Collaborated with sales and product teams to address customer success objectives.
  • Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
  • Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Defined clear targets and objectives and communicated to other team members.
  • Managed senior-level personnel working in marketing and sales capacities.

New Home Sales Consultant

Lennar Homes Corporation
11.2018 - 06.2020
  • Presented and communicated a variety of floorplans, features and explained benefits to clients andprospective homeowners
  • Ensured a positive customer experience by setting precise expectations and informing clientsaccurately on the home buying process
  • Maintained an open-house schedule every week
  • Weekly reporting to developers on all sales and current traffic for the community
  • Consistently followed up with buyers and realtors to build relationships, resulting in a higher salesvolume
  • Hosted events for realtors and for current homeowners to increase referral business.

Leasing and Marketing Manager

Cardinal Group Management
09.2017 - 11.2018
  • Identified, developed and evaluated market and marketing strategies based on knowledge of companyobjectives
  • Developed and led a marketing team that developed and executed new concepts, business models
  • Channels and partners to position business as an innovator and leader
  • Monitored multiple databases to keep track of weekly changes in the market
  • Trained, hired and managed a successful sales team.

Marketing Manager

Vie Management
02.2016 - 09.2017
  • Planed marketing and branding objectives, while ensuring brand messages are consistent
  • Analyzed market trends and made changes to marketing and business development strategies basedon analysis and feedback
  • Gathered and analyzed customer insight by engaging consumers on social media
  • Built relationships with all media to ensure the most effective messaging and positioning of theorganization
  • Nurtured and enriched all external perceptions of the company and growth with hands on marketing
  • Led all areas of content generation and production across all media platforms
  • Collaborated with sales and sourcing to develop strategic partnership activities and implement theexecution framework and strategic plan on identified opportunities
  • Develop and lead a marketing team that will develop and execute new concepts, business models,channels and partners to position business as innovator and leader.

Leasing Manager

Vie Management
05.2015 - 02.2016
  • Led and managed daily tasks and supervised Leasing Professionals
  • Customer service handling
  • Worked with customers to identify needs, quickly gain trust, approachedcomplex situations and resolved problems to maximize efficiency
  • Branding- Successful executed the rebranding of a 1,392 bed, student-housing property
  • Conducted studies to create successful marketing strategies to increase current and pre-leasedoccupancy
  • Increased sales by rolling out a revamped social media marketing initiative
  • Coordinated with the Leasing Professionals to assist in reports, paperwork, and moving in newresidents
  • Maintained record of the progress of all leasing team members through an on-going follow throughsystem.

Activity Coordinator

Regency Village Nursing and Rehabilitation
08.2014 - 05.2015
  • Planned and hosted events for residents to restore their activities of daily living
  • Implemented new systems and policies that directly resulted in improved customer service
  • Provided the highest quality of care to patients and their families
  • Made appointments for residents
  • Toured potential residents and family around facility.

Accounting Clerk

Texas Department Of Health And Human Services Austin
05.2014 - 08.2014
  • Performed field audits on wide variety of clientele using Quick Books System
  • Generated financial reports for management review through Excel Spreadsheets
  • Set up new files and assigned tracking numbers
  • Faxed, filed, and organized documentation for the Texas Health Department.

Education

Real Estate - Real Estate

Aceable
Online
08.2023

High School Diploma - Social Services

Akins High School
Austin, TX
05.2014

Skills

  • CRM Software
  • Branding
  • Affiliate Marketing
  • Business Development
  • Team Management
  • Digital Marketing
  • Salesforce (2 years)
  • Yardi (2 years)
  • Lead generation
  • Email Marketing
  • Content Creation
  • Social Media Management
  • Financial Report Writing
  • Microsoft Outlook
  • Account Management
  • Sales Management
  • Property Management
  • Events Management
  • Event Planning
  • Leadership
  • Auditing
  • Analysis skills
  • Microsoft Access
  • APIs
  • SaaS
  • Search Engine Optimization (SEO)
  • Product Demos
  • Product Management
  • Communication skills
  • Customer service
  • Launch New Products
  • Strategic Planning
  • Maintaining Clean Work Areas
  • Direct Email Campaigns
  • Organizational Systems
  • Confidential Records Management
  • Corporate Communications
  • Quarterly Forecasting
  • Brand-Building Strategies
  • Closing Procedures
  • Marketing and Advertising
  • Vendor Relations
  • Staff Monitoring
  • Social Media Strategy
  • Brand Messaging
  • Train Employees
  • Customer Rapport-Building
  • Project Management
  • Customer Relationship Management
  • Website Creation
  • Lead Generation Management
  • Market Analysis
  • Customer Satisfaction
  • Promotions and Marketing Strategies
  • Sales Operations
  • SEO Optimization
  • Customer Engagement
  • Social Media Content Creation
  • Web Content Branding
  • Customer Experience

Timeline

Marketing Manager

SMS Precision Tech
07.2022 - 12.2022

Customer Success Manager

Laura Frederick Law LLC
11.2020 - 06.2021

New Home Sales Consultant

Lennar Homes Corporation
11.2018 - 06.2020

Leasing and Marketing Manager

Cardinal Group Management
09.2017 - 11.2018

Marketing Manager

Vie Management
02.2016 - 09.2017

Leasing Manager

Vie Management
05.2015 - 02.2016

Activity Coordinator

Regency Village Nursing and Rehabilitation
08.2014 - 05.2015

Accounting Clerk

Texas Department Of Health And Human Services Austin
05.2014 - 08.2014

Real Estate - Real Estate

Aceable

High School Diploma - Social Services

Akins High School

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Bailee King