Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

BAILEY ABADIE

Austin,TX

Summary

Marketing professional with a strong track record in executing innovative marketing strategies and promotional campaigns that drive revenue growth and enhance brand visibility. Expert in collaborating with cross-functional teams to target clients effectively and in managing social media. Skilled at liaising with PR agencies, ensuring brand compliance in advertising, and staying ahead of industry trends to optimize marketing efforts.

Overview

11
11
years of professional experience

Work History

Social Media and Events Activator

W Hotels
05.2024 - Current
  • Plans the execution and development of regular activities and monthly events.
  • Acts as the liaison between the marketing department and PR agency on partnerships and media plans.
  • Manages social media and budget, leading to an 208% increase in engagement.
  • Verifies the Hotel's website and outlet websites are updated using Squarespace.
  • Measured success of digital performance using MBS and Sprinklr.
  • Built strong cross-departmental relationships to streamline workflows.
  • Designed collateral using Adobe Creative Cloud and Canva.

Brand Manager | Content Specialist

Stella Dallas Boutique
06.2018 - 05.2024
  • Spearheaded brand expansion into two new markets, managing store launches including site selection and local marketing strategy.
  • Developed and executed localized marketing plans that increased foot traffic by 53% in new locations within the first 3 months.
  • Planned and hosted over 20 community-driven events to boost local awareness.
  • Built strategic B2B partnerships with neighborhood businesses to co-promote and root the brand in local culture.
  • Managed community engagement efforts through activations, outreach, and collaborations that fostered loyal, repeat customers.
  • Led influencer campaigns to grow brand visibility.
  • Created and maintained all marketing collateral tailored to each location while ensuring brand consistency.
  • Collected and analyzed event and sales data to assess ROI and refine strategies.
  • Trained teams on brand storytelling to ensure consistent messaging for all customers.
  • Maintained strong vendor and partner relationships to ensure seamless event execution.

Key Holder

Blu Spero
08.2014 - 06.2016
  • Delivered product recommendations to drive repeat business and exceed monthly sales goals.
  • Built strong customer relationships through attentive service.
  • Maintained visually compelling merchandising and displays that reflected brand standards.
  • Supported inventory management by receiving shipments and conducting regular inventory counts to minimize shrinkage.

Education

Bachelor - Psychology

Southeastern Louisiana University
Hammond, LA

Skills

  • Sprinklr
  • Adobe Creative Cloud
  • Mailchimp
  • Canva
  • Klaviyo
  • CapCut
  • Squarespace
  • Eventbrite
  • Microsoft Office

Accomplishments

W Hotels | Talent of the Month, February 2025

References

Amanda McDowell

Senior Marketing Manager, W Hotels

amanda.mcdowell@whotels.com | Current Manager


Sarah Karney

Creative Director

sarahsosakarney@gmail.com | Contracted, W Hotels


Vivian Roussel

Senior Event Manager, W Hotels

vivian.rousell@whotels.com | Current Colleague

Timeline

Social Media and Events Activator

W Hotels
05.2024 - Current

Brand Manager | Content Specialist

Stella Dallas Boutique
06.2018 - 05.2024

Key Holder

Blu Spero
08.2014 - 06.2016

Bachelor - Psychology

Southeastern Louisiana University

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BAILEY ABADIE