Summary
Overview
Work History
Education
Skills
Tools
Timeline
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BAILEY BEAL

Covington,KY

Summary

Marketing and Communications Manager with extensive experience developing and executing social media strategies in the sports industry. Skilled in digital storytelling and content creation that drives engagement and brand growth. Experienced in managing content calendars, projects, and cross-functional teams to deliver consistent, high-quality campaigns on tight deadlines.

Overview

4
4
years of professional experience

Work History

Marketing & Communications Manager

World Equestrian Center
11.2022 - Current
  • Increase brand awareness and fan engagement by developing and executing comprehensive social media and digital marketing campaigns across multiple platforms.
  • Create and manage engaging photo, video, and written content.
  • Oversee content calendars and coordinate with cross-functional teams to ensure consistent messaging for events and promotions.
  • Assist the strategy and production of editorial content for in-house magazine.
  • Track and analyze performance through Google Analytics and native platform insights to inform strategy and optimize content effectiveness.
  • Increased web landing page views by 47.9% year-over-year (43,943 in 2024 to 64,987 in 2025) through strategic content creation and SEO-driven content.
  • Achieved a 120.2% increase in Facebook and Instagram impressions from May–October, 2024 to May–October, 2025 by creating timely, relevant, and trending social content.
  • Write and publish media coverage for events, maintaining consistent tone and brand voice across all channels.
  • Conduct market and industry research to support data-driven editorial and marketing decisions.
  • Learned and implemented a new CMS to support the launch and management of the redesigned website.

Account Executive

Phelps Media Group Inc.
02.2022 - 11.2022
  • Created social media posts designed to boost engagement and reach new audiences.
  • Analyzed performance metrics in HubSpot to identify trends and optimize content strategy.
  • Wrote and distributed 6+ weekly press releases, securing local and national media coverage.
  • Collaborated with marketing teams to align PR, advertising, and social campaigns for cohesive brand messaging.
  • Tracked earned media through Critical Mention to evaluate campaign impact.

Concierge

Horse Country, Inc.
08.2021 - 02.2022
  • Promoted from intern to full-time role within four months based on performance and initiative.
  • Coordinated visitor and member communications to ensure seamless guest experiences.
  • Managed customer inquiries and sales tracking through HubSpot CRM.
  • Created marketing materials and social media content to support promotional campaigns and brand awareness.

Education

Bachelor of Arts - Integrated Strategic Communication

University of Kentucky
Lexington, Kentucky
05.2022

Skills

  • Social Media Strategy & Management
  • Content Creation
  • Video Production & Editing
  • Photography & Photo Editing
  • Brand Management
  • Content Writing
  • Marketing Analytics
  • Performance Reporting
  • Digital Storytelling
  • Cross-Functional Team Leadership

Tools

  • Adobe Lightroom
  • Adobe Premiere Pro
  • WordPress
  • Google Analytics
  • Sprout Social
  • MS Office
  • Wix
  • HubSpot
  • Critical Mention

Timeline

Marketing & Communications Manager

World Equestrian Center
11.2022 - Current

Account Executive

Phelps Media Group Inc.
02.2022 - 11.2022

Concierge

Horse Country, Inc.
08.2021 - 02.2022

Bachelor of Arts - Integrated Strategic Communication

University of Kentucky

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