Bailey Bottini

Responsible for driving agency growth through high-priority projects, including AI tool development, multi-touch attribution modeling, data privacy compliance, predictive analysis, strategic AI bidding, and market research.

Key Achievements:

• Developed two multi-touch attribution models from scratch, leveraging Shapley values and Markov Theory.
• Researched and implemented new AI technology, enhancing workflow efficiency and analytical insights
• Played a crucial role in understanding, adopting, and optimizing AI technology across various platforms
• Established and maintained a comprehensive data privacy strategy, ensuring compliance and client trust.
• Positioned the agency as a thought leader in key industry topics through innovative research and strategies.

For examples of my work, please visit: https://www.workingplanet.com/blog

"Led a team of account managers focused on personal and professional development, driving consistent client and agency growth. Fostered strong client relationships, enabling additional investments and sustained growth through innovative strategies that consistently challenged the status quo.

As an Account Manager/Senior Account Manager, I managed over $50 million in ad spend, generating over $100 million in revenue for clients across diverse industries, including leading online education platforms (including the most prestigious private university in the world), SaaS companies, and major players in the cryptocurrency space. I consistently drove growth by building strong client and colleague relationships, continuously learning and iterating, and researching innovative strategies for success.

Adopted a profit-focused approach, honing my skills in data analysis to optimize ROAS guardrails with the primary goal of driving profit while meeting clients' efficiency needs. My commitment to fiscal responsibility ensured a thorough understanding of the value each advertising dollar produced for my clients.