Bailey Ramsey
River Oaks
Summary
Social Media & Communications Specialist with 4+ years of experience planning, creating, and executing multi-channel content strategies across social, email, video, and digital advertising. Skilled in managing promotional calendars, producing on-camera content, and collaborating cross-functionally to deliver creative, branded campaigns. Highly analytical, trend-driven, and known for exceptional project management and detail orientation. Selected for Cox Automotive’s inaugural Aspiring Leaders in Marketing cohort.
Professional marketing specialist with experience in supporting diverse marketing initiatives and campaigns. Strong focus on team collaboration, adaptable to changing needs, and driven to achieve results. Skilled in market analysis, content creation, and CRM management. Reliable and resourceful, excelling in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Marketing Support Specialist
Cox Automotive | Manheim Dallas-Fort Worth
02.2023 - Current
- Manage the promotional content calendar and execute weekly social media, email, and digital campaigns supporting brand initiatives and event marketing.
- Collaborate across creative, leadership, and operational teams to plan and produce compelling social content and promotional assets.
- Contribute on-camera talent for social media videos, sale highlights, and promotional storytelling.
- Analyze organic and paid social metrics including reach, engagement, CTR, and audience trends to optimize future content.
- Maintain KPI-focused dashboards in Salesforce Marketing Cloud to track performance and guide strategy decisions.
- Coordinate multiple large-scale projects simultaneously while ensuring brand accuracy and timely delivery.
- Support internal and external campaigns from ideation through creation and deployment.
- Key Achievements
- Enhanced weekly sale visibility and engagement by expanding social and promotional content output.
- Supported a record-breaking 273-unit Ford Closed Sale through coordinated, data-driven campaign execution.
- Improved audience engagement using segmentation, creative testing, and strategic messaging.
- Selected for the Aspiring Leaders in Marketing program for leadership and strategic impact.
Administrative Assistant
Utility Savvy
09.2021 - 02.2023
- Managed scheduling and coordination of internal and external meetings to optimize workflow.
- Streamlined document management processes, improving accessibility and retrieval times.
- Developed training materials for new hires, enhancing onboarding efficiency and staff integration.
- Implemented filing system upgrades, increasing organization and reducing retrieval errors.
- Assisted in preparation of reports and presentations, enhancing clarity and professionalism of deliverables.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
- Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
Home Director & Outreach Director
Victory Women’s Home
01.2018 - 01.2021
- Directed outreach, donor communications, and community partnerships to expand awareness.
- Built and executed social media and promotional campaigns increasing engagement.
- Managed events, volunteers, and internal communication with strong project management.
- Led day-to-day program operations with consistency and community presence.
Education
Bachelor of Arts - Marketing
University of Arizona Global Campus
Associate of Applied Science - Marketing
Tarrant County College
Marketing Certification I & II - undefined
Tarrant County College
Skills
- Social Media & Communications: Social Strategy & Execution, Calendar Management, On-Camera Content, Copywriting, Brand Storytelling, Campaign Coordination
- Analytics & Optimization: KPI Analysis, Audience Insights, A/B Testing, Reporting Dashboards
- Project Management: Multi-project Coordination, Collaboration, Fast-paced Execution, Detail Orientation
- Tools: Salesforce Marketing Cloud, Meta Business Suite, Google Analytics, Canva/Desygner
- Creative
- Strategic
- Organized
- Collaborative
- Adaptable
- Strong Communicator
- Leadership-minded
- CRM management
- Content strategy
- Influencer marketing
- Customer segmentation
- Conversion rate optimization
- Campaign analysis
- Marketing automation
- Digital advertising
- Data-driven decision making
- Marketing analytics
- Search engine optimization
- Adaptability and flexibility
- Effective communication
Accomplishments
Supported cross-functional growth initiatives that expanded Manheim Dallas-Fort Worth from 11 to 15 lanes and increased weekly run volume by 400+ units through collaborative, analytics-driven marketing strategies.
Timeline
Marketing Support Specialist
Cox Automotive | Manheim Dallas-Fort Worth
02.2023 - Current
Administrative Assistant
Utility Savvy
09.2021 - 02.2023
Home Director & Outreach Director
Victory Women’s Home
01.2018 - 01.2021
Associate of Applied Science - Marketing
Tarrant County College
Marketing Certification I & II - undefined
Tarrant County College
Bachelor of Arts - Marketing
University of Arizona Global Campus