Bailey Rierden
Cincinnati
Summary
As the Online Marketing Supervisor at the University of Cincinnati, I leverage five years of experience in B2C marketing to lead and implement content-focused strategies that drive impactful results. I manage marketing for 100+ online programs, leading a dynamic team while fostering collaboration across departments. My role includes overseeing change management initiatives, ensuring seamless adaptation to new marketing trends, and continuously optimizing processes to enhance program visibility, engagement, and SEO performance.
Overview
4
4
years of professional experience
Work History
Marketing Supervisor
University of Cincinnati
01.2023 - Current
- Oversaw marketing for all 100+ online programs.
- Optimized paid search campaigns, maintaining 34% of total leads from paid search and improving ROI by 15% through budget shifts and campaign refinements.
- Directed marketing strategy for MS Marketing, BA Organizational Leadership, BSHS, and BSW programs, achieving a 25% increase in qualified student conversions in FY24 and 15% growth in organic traffic for MS Marketing.
- Strengthened relationships with program directors and university departments. Led cross-functional projects, including marketing automation and CRM integrations, resulting in 10% higher student engagement.
- Spearheaded content marketing strategies and SEO initiatives, improving organic search rankings and driving a 20% increase in traffic for key programs through targeted content creation and keyword optimization.
- Supervised and mentored the marketing team, fostering a collaborative environment. Improved team effectiveness through streamlined processes, clear communication, and strategic guidance.
- Delivered detailed reports on marketing performance, demonstrating 20% enrollment growth across programs and utilizing data insights to drive continuous optimization of strategies.
Marketing Manager
Smith Freed Eberhard
10.2020 - 12.2023
- Conceptualized and produced the firm’s podcast for weekly legal alerts, increasing audience engagement by 30% and boosting downloads by 25% within the first 6 months.
- Created marketing materials for email, social media, YouTube, and printed newsletters, resulting in a 20% increase in email open rates and 15% higher social media engagement across platforms.
- Prepared detailed analytics for traditional and web marketing campaigns, enabling a 10% improvement in targeted campaign performance by adjusting strategies based on data insights.
- Conducted research on market demands, industry trends, and customer profiles to develop a marketing campaign with a strong timetable and budget, contributing to a 12% increase in client inquiries.
- Established the company’s first social media presence across Facebook and Instagram, increasing follower count by 40% in the first year and generating consistent engagement.
- Assisted the Marketing Director with PR activities, including writing press releases and organizing events, which led to a 20% increase in media coverage and client referrals.
Contractor - Market Research Manager
iHeartMedia
06.2022 - 12.2023
- Led focus groups for the LA and New York radio market segments, gathering actionable insights on audience preferences and talent performance, leading to 15% improvements in targeted programming.
- Analyzed and synthesized focus group data, identifying key trends that informed programming changes, resulting in a 10% increase in listener retention for major radio shows.
- Created comprehensive presentations detailing focus group findings and recommendations, contributing to strategic programming adjustments that led to a 12% increase in audience engagement.
- Presented key findings to radio talent and provided strategic guidance on show direction, which directly influenced a 20% rise in show ratings.
Education
Master of Business Administration - Marketing
University of Cincinnati
Cincinnati, Ohio05.2025
Bachelor of Arts - Journalism And Communications
University of Oregon
Eugene, Oregon06.2020
Skills
- AI
- Google Analytics
- Salesforce
- Salesforce Marketing Cloud
- Tableau
- HubSpot
- Microsoft Office
- Google Suite
- Adobe Creative Suite
- WordPress
- Project Management
- Problem Resolution
- Website optimization strategies
- Team development and direction
- Marketing analytics
- Employee development
- Change management
- Customer segmentation
- Key decision making
- Performance management
- Asana software
Timeline
Marketing Supervisor
University of Cincinnati
01.2023 - Current
Contractor - Market Research Manager
iHeartMedia
06.2022 - 12.2023
Marketing Manager
Smith Freed Eberhard
10.2020 - 12.2023
Master of Business Administration - Marketing
University of Cincinnati
Bachelor of Arts - Journalism And Communications
University of Oregon
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