Bailey Joy Anderson
Zimmerman,MN
Summary
Innovative Marketing leader with 3 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Territory Sales Manager
Optimize Digital Marketing
10.2023 - Current
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Attended trade shows and industry events to promote company products and services.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
Senior Account Consultant
Optimize Digital Marketing
05.2021 - 09.2023
- Developed and executed social media strategies across multiple platforms, resulting in increased engagement and increase in followers for over 60 clients.
- Created and curated content for social media channels, including graphics and post copy to maintain consistent brand messaging and tone.
- Monitored social media channels for customer inquiries and feedback, responding promptly and professionally to maintain positive brand reputation.
- Analyzed social media metrics and used insights to adjust strategy and improve performance.
- Managed social media advertising campaigns, optimizing targeting and budget for maximum ROI.
- Collaborated with cross-functional teams, including ads, marketing, and clients, to align social media efforts with overall business goals.
- Stayed up-to-date with industry trends and best practices, incorporating new strategies and tactics as appropriate.
Associate Banker
JPMorgan Chase
08.2020 - 05.2021
- Assisted clients with account opening and maintenance, including explaining account features and benefits, processing necessary paperwork, and resolving any issues or discrepancies
- Cross-sold bank products and services to clients, such as credit cards, loans, and savings accounts, to meet their financial needs and increase revenue for the bank
- Upheld strict confidentiality and security standards to protect client information and prevent fraudulent activity.
Social Media Coordinator Intern
Harry Meyering Center
03.2019 - 09.2019
- Developed and implemented social media strategies to increase brand awareness and engagement on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Created and curated content for social media channels, including graphics, videos, and written posts.
- Monitored and analyzed social media metrics to track the success of campaigns and identify areas for improvement.
- Engaged with followers and responded to comments and messages in a timely and professional manner.
- Collaborated with cross-functional teams to ensure consistent messaging and branding across all marketing channels.
Education
Bachelors of Science, Marketing -
Minnesota State University, Mankato
12.2019
Skills
- Digital Marketing
- Creative & Innovative
- Customer Relationship Management
- Relationship Building
- Managing 60
- Cross Functional Team Work
- Product and Service Sales
- Business Growth
- Effective Organization
- SEO Optimization
- Social Media Copywriting
- Content Creation
- Campaign Management
- Facebook, Instagram, Google, Yelp, YouTube, Twitter, Nextdoor, Salesforce, Datorama, CRM Systems
- Facebook Ads, Google Ads, Yelp Ads
- Social Media Management
Key Clients
- NAPA Auto Care, Auto Parts, & BDG
- Honest-1 Auto Care
- Grease Monkey
- Small Automotive Businesses in the US
Certification
Google Ads Search Certification
Google Ads Display Certification
Google Ads - Measurement Certification
Get Started on Twitter
Timeline
Senior Territory Sales Manager
Optimize Digital Marketing
10.2023 - Current
Senior Account Consultant
Optimize Digital Marketing
05.2021 - 09.2023
Associate Banker
JPMorgan Chase
08.2020 - 05.2021
Social Media Coordinator Intern
Harry Meyering Center
03.2019 - 09.2019
Bachelors of Science, Marketing -
Minnesota State University, Mankato
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