Bailly Castillo
Richmond,Virginia
Summary
Self-motivated university graduate with a Bachelor of Science in Communications. Passionate candidate for exploring the latest developments in digital marketing and social media platforms and tools. Successful at demonstrating strong verbal, written, presentation, and problem-solving skills.
Overview
2
2
years of professional experience
Work History
Public Relations Intern
Gal Media
10.2023 - Current
- Manage and respond to media inquiries and emails promptly
- Help create and maintain media contact lists for multiple clients, ensuring it is accurate and up-to-date
- Generate and distribute engaging press releases, media pitches, and communication materials to secure media coverage
- Establish and nurture connections with key media professionals and influencers securing impactful press coverage
Social Media Manager
Hooters
07.2022 - Current
- Monitor social media channels, analyze trends, and identify opportunities for engagement and conversation
- Utilize social media analytics to measure campaign effectiveness, track engagement metrics, and provide recommendations for optimization
- Conceptualize, plan, and implement digital assets for campaign-driven content on social media, aligning with Hooter's brand voice and resonating with target audience
- Increased customer engagement on Instagram by 277%
Digital Marketing Intern
The Estate at River Run
02.2023 - 05.2023
- Collaborate with team members to ensure cohesive messaging across social media platforms
- Boosted website traffic by creating and sharing engaging blog posts and articles related to wedding industry
- Supported marketing team with administrative tasks, ensuring smooth operations within department
- Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
Education
Bachelor of Science - Mass Communications
Virginia Commonwealth University
Richmond, VA05.2023
Skills
- PowerPoint
- Microsoft Word
- Press Releases
- Influencer Marketing
- Excel
- Adobe Suite
- Client Engagement
- Brand Awareness
Timeline
Public Relations Intern
Gal Media
10.2023 - Current
Digital Marketing Intern
The Estate at River Run
02.2023 - 05.2023
Social Media Manager
Hooters
07.2022 - Current
Bachelor of Science - Mass Communications
Virginia Commonwealth University
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