Emily J. Baldwin
Malibu,CA
Summary
Results-oriented fashion executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success.
Overview
25
25
years of professional experience
Work History
President
Unity Service
09.2020 - Current
- Strategized and launched new sustainable upcycle clothing collection.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Formulated and executed strategic initiatives to improve product offerings.
- Cultivated company-wide culture of innovation and collaboration.
- Launched retail experience for Unity Service at Cavern LA.
President/Startup Founder
Baldwin
01.2009 - 04.2020
- Launched start up women's and men's denim and ready to wear collection and managed employees to maximize productivity while training staff on best practices and protocols.
- Oversaw all aspects of creative direction to streamline communication across all channels.
- Developed national PR and marketing strategy working with key media contacts
- Led over 900 employees and developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Created strategy and implementation to open up 8 retail doors across country in key markets
President/Startup Founder
Standard Style
03.2003 - 05.2020
- Strategized and implemented creative direction of PR, marketing, buying, advertising, and social media.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Negotiated real estate leases and implemented roll outs of four retail stores in key locations.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Reduced operational costs through strategic cost management initiatives.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Managed financial, operational and human resources to optimize business performance.
- Initiated strategy to drive company growth and increase market share and profitability.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Buyer
Standard Style
05.2003 - 04.2020
- Developed creative direction per season based upon trends, market analysis, and historical financial reporting.
- Forecasted purchasing trends and improved merchandising strategies.
- Analyzed current vendors and products to stay abreast of market trends and evaluate new suppliers.
- Researched and identified new suppliers and vendors.
- Analyzed sales and inventory data to determine purchasing needs and reorder points.
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Maintained key item stock levels and wrote or expedited purchase orders.
Producer
Baldwin D&E
06.1999 - Current
- Created and produced fashion shows, magazines, videos, events, parties
- Hired, trained and managed production staff and crew members to build highly qualified team and boost overall performance.
- Collaborated with marketing and advertising teams to achieve successful launch of projects.
- Produced concept plans for high-profile corporate meetings and events.
- Developed creative themes for events and created related activities to engage attendees.
- Created detailed timelines and budgets for events to meet all deadlines.
- Presented production ideas and determined creative scenarios for production and delivery.
- Liaised with directors, actors and other creative staff to successfully complete projects.
Events Manager
The Ritz-Carlton Hotel Company
07.2022 - 03.2023
- Managed administrative logistics of events planning, event booking, and event promotions.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Coordinated florists, photographers, and musicians for events.
Education
Bachelor of Science - Journalism
University of Kansas
Lawrence05.1999
Skills
- Creative Direction
- Investor Relations
- Brand Management
- Adaptability and Resilience
- Strategic Thinking
- Public Speaking
- Effective Communication
- Problem Solving
- Start-Up Operations
- Revenue Growth
- Visionary Leadership
Affiliations
CFDA, Council of Fashion Designers of America
Timeline
Events Manager
The Ritz-Carlton Hotel Company
07.2022 - 03.2023
President
Unity Service
09.2020 - Current
President/Startup Founder
Baldwin
01.2009 - 04.2020
Buyer
Standard Style
05.2003 - 04.2020
President/Startup Founder
Standard Style
03.2003 - 05.2020
Producer
Baldwin D&E
06.1999 - Current
Bachelor of Science - Journalism
University of Kansas
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