Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

BALTEJ S. PAWAR

Roseville,CA

Summary

Growth-oriented professional with experience in digital marketing and business development. Demonstrated success in executing full-funnel, omni-channel campaigns that drive user acquisition, and maximize ROI. Collaborative team player who values clear communication, accountability, and working in a purpose-driven environment.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Specialist

CERAGEM
Beverly Hills (On-Site), CA
01.2024 - 02.2025
  • Led end-to-end creative strategy and execution for all marketing initiatives, including campaign development, brand storytelling, and content production.
  • Executed full-funnel marketing campaigns by integrating Paid Social, Email, and SEO.
  • Monitored CRM, analytics, and omni-channel ad spend, achieving a 3:1 ROAS.
  • Developed UX, A/B, and segmentation strategies, improving email click-through rates by 25% and reducing bounce rates by 12%.
  • Optimized performance-driven paid media initiatives using GA4 and Meta, increasing product conversion rates by 10%, and web traffic by 30%.

Marketing Intern

FERRELLGAS
Los Angeles (Remote), CA
02.2023 - 04.2023
  • Conducted market research to identify trends, customer needs, and competitor activities.
  • Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
  • Analyzed data and lead scoring to prioritize high-converting B2B prospects nationwide.
  • Conducted competitor analysis and client profiling to tailor value propositions, and differentiate services.

Brand Ambassador

GT'S KOMBUCHA
Sacramento (Remote), CA
12.2020 - 01.2023
  • Executed user-generated content for social media, display advertisements, and D2C marketing channels.
  • Engaged with over 1,000 potential customers monthly through face-to-face promotional events.
  • Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
  • Determined business development opportunities and implemented effective strategy for client acquisition.

Education

BBA - Marketing

California State University, Los Angeles
Los Angeles, CA
05.2023

Skills

  • SEO optimization
  • CRM management
  • Project management
  • Social media marketing
  • Email and SMS marketing
  • Market research and data analysis
  • Multi-channel marketing
  • Google analytics
  • Brand strategy
  • Keyword research
  • Paid media
  • Public relations

Certification

  • Hubspot SEO - SEO and Keyword Research Certification (2024)
  • Google Marketing - Digital Marketing and E-Commerce Certification (2024)
  • Meta Analytics - Meta Data Analytics and Digital Marketing Certification (2024)

Languages

English
Native/ Bilingual
Spanish
Limited
Punjabi
Native/ Bilingual
Hindi
Full Professional

Timeline

Marketing Specialist

CERAGEM
01.2024 - 02.2025

Marketing Intern

FERRELLGAS
02.2023 - 04.2023

Brand Ambassador

GT'S KOMBUCHA
12.2020 - 01.2023

BBA - Marketing

California State University, Los Angeles

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