Baneesha Bonnie Mukherjee
Ardsley
Summary
Passionate about impactful marketing in the arts and therapy sectors, I have developed expertise through hands-on experience and strategic content development. Proficient in social media engagement and creative event support, I have played a crucial role in driving significant growth in online presence and in person. Committed to enhancing community connections, I am eager to drive meaningful initiatives that foster connections that resonates deeply with audiences. In addition, I have developed strong community outreach within 2.5 years.
Overview
6
6
years of professional experience
Work History
Marketing Assistant
Music For Life Creative Arts Therapy PPLC
Nyack, New York
09.2022 - Current
- Helped at major special events with set up and clean up, keeping everything organized and running smoothly, and taking photos and videos of participants for social media and website content
- Develop engaging content utilizing and boosting online presence and community engagement by 320% over the past 2.5 years
- Advertise promotional material, upcoming events, and semester classes using business strategy, copywriting, and taglines, researching trending content to remain relevant and inviting, 2–4 posts per week
- Drafted and executed email marketing campaigns on Mailchimp, organized the campaign layout for weekly emails
- Monitor social media metrics and insights on the company's Instagram, LinkedIn, and Facebook accounts weekly
- Use basic customer service skills while working at major events, such as ticket sales
- Give correct information to other staff members and guests in office
- Use marketing strategies to grow reach by 100% within 1 year
Writing Intern
Incluvie
Remote
08.2021 - 02.2024
- Researched on the latest trends in entertainment using marketing tactics and strategies
- Participate in online round table seminars with peers about representation of diversity, inclusion, and cultures with media, in-person events, and current releases
- Update website content using keywords and SEO strategies using WordPress tools for formatting digital content
Trainee
Yes She Can Inc
New York
06.2019 - 04.2021
- Mentored a small workshop on how to apply for jobs online to other trainees, demonstrating leadership
- Learned basic oral and written communication skills
- Spoke with customers on the phone and in the store, practice customer service
- Recorded product inventory on Microsoft Excel, through in-store items and donated items
- Learned basic networking skills on LinkedIn
- Created engaging blog posts for the yes she can website
- Performed transactions for customers' purchases in-store using basic math skills and the credit card machine
- Attended major organization events
- Prepared and organized American Girl products for sale such as dolls, books, and clothing items
- Organized and recorded donated items in inventory
- Practiced online marketing using the GirlAgain online store
Education
Master of Science - Marketing Communications Management
Manhattanville University
Purchase, NY05.2022
Bachelor of Arts - Business Management, Communication Studies
Manhattanville College
08.2020
Skills
- Organization, prioritizing, and multi-tasking
- Time management
- Market research
- Relationship building
- Social media marketing
- Marketing strategies
- Flexible and adaptable
- Video editing
- Content creation
- Administrative support
- SEO optimization
- Email marketing
Accomplishments
- Online Presence Growth, Boosted online presence by 320% in 2.5 years through strategic content development.
- Events Coordination Expert, Facilitated setup at major events, ensuring smooth operations for 300 attendees.
- Market Research Success, Conducted market research contributing to a 90% increase in engagement on platforms.
- Email Marketing Improvement, Drafted email campaigns, achieving a 55% open rate increase in 6 months.
- Documented and resolved lack of community outreach which led to 75% community engagement.
- Collaborated with team of 3 in the development of documenting and preparing donated American Girl items.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Training
Career Essentials in Administrative Assistance, Microsoft and LinkedIn
Advocates for Adults with Autism Award, October 2021
I obtained the Advocates for Adults with Autism Award in 2021 for showing outstanding leadership at Yes She Can Inc., a job training program through a nonprofit organization. Using basic hands-on approaches and my own experiences, I was able to coach a small group of trainees on how to apply for jobs online. I received this award for mentoring and leadership.
Timeline
Marketing Assistant
Music For Life Creative Arts Therapy PPLC
09.2022 - Current
Writing Intern
Incluvie
08.2021 - 02.2024
Trainee
Yes She Can Inc
06.2019 - 04.2021
Bachelor of Arts - Business Management, Communication Studies
Manhattanville College
Master of Science - Marketing Communications Management
Manhattanville University
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