Barbara Angel
OVIEDO,FL
Summary
I'm an experienced customer success manager and partnership builder with a proven track record of revenue growth within SaaS and hospitality in corporate development. I'm known for enhancing customer success through data-driven insights, collaborative strategies, and proactive retention efforts. I bring a dynamic approach to negotiation and analytical problem-solving, excelling in fostering long-term partnerships and driving significant market share growth.
As Director of Accounts at FCS, I expanded the eastern market, positioned the FCS1 brand closing the first deal of the entire team and also closing the largest high-value account and at La Floresta Café, I led the sales and customer service team to double revenue in the first year, securing major accounts with top hotel brands through complex contract negotiations. Skilled in collaborative planning, I thrive in fast-paced, evolving environments and am always ready to pursue new opportunities and close impactful deals
Overview
17
17
years of professional experience
1
1
Certification
Work History
Account and Sales Director, Eastern
FCS Solutions North America
10.2023 - Current
- Spearheaded market expansion across the Eastern region, establishing strategic partnerships and achieving vendor status with global hotel brands and independent hotels enhancing FCS1 brand positioning and revenue
- Closed high-value deals with major hotel chains, accounting for 40% of total
sales revenue in the region including largest account in North America with a six-digit PO value - Achieved a 50% growth in market share within the first year by implementing
targeted sales strategies. - Closed high-value deals with major hotel chains, accounting for 60% of total
sales revenue in the region effectively managing the sales cycle from lead generation through to close - Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Successfully defined new tactics based on research of the market trends and gathered feedback from current customers and prospects.
- Collaborated with cross-functional teams to align strategies with broader company goals and refine sales approaches based on market insights
Head of Sales and Partnerships
La Floresta Café Inc
02.2017 - 06.2023
- Drove revenue growth by launching and scaling seven specialty coffee lines in the U.S., successfully securing six-digit contracts and high-value B2B accounts including Disneyland, major hotel brands and private label contracts for the hotel industry.
- Acted as the main point of contact for all key accounts internationally, optimizing service and communication channels, which led to high client satisfaction and renewals with major hotel brands like Hilton, Marriott and independent Brands
- Led a team of 10 in operations,marketing, and logistics, optimizing supply chain processes that enabled a 40% reduction in lead times and improved cost-efficiency
- Increased sales revenue by 70% implementing innovative marketing strategies and optimizing team performance.
- Enhanced customer retention by training clients and stakeholders on product knowledge and operational standards, ensuring consistency and compliance across all channels
- Increased B2C sales by 100% in the second year through targeted digital marketing strategies, leveraging SEO, CRM, Google Ads, and social media campaigns
Account Manager & Assistant Director of Operations
FIBA Europe e.V.
04.2008 - 06.2014
- Coordinated with cross-functional teams to enhance event operations, serving as the primary liaison between federations and internal stakeholders to ensure smooth communication and alignment
- Collaborated with teams on high-visibility projects, including the launch of the FIBA Europe Techno Center, enhancing federation support and fan engagement
- Oversaw the eligibility and licensing process for 51 European basketball federations, ensuring compliance with play standards and streamlined operations
- Collaborated with cross-functional teams to troubleshoot and resolve any operational issues in real-time, ensuring smooth gameplay
- Built and maintained strong relationships with federations, acting as the primary point of contact and stakeholder advocate
- Proactively identified and resolved eligibility issues during game events, enhancing player performance and customer satisfaction
Education
Bachelor of Business Administration (BBA) - Hospitality
BBA - Tourism And Hotel Management
Universidad Technologica De Mexico
Mexico City05-2004
Associate Degree in Restaurant Management - Hospitality
Centro De Estudios Superiores De San Angel
Mexico City12-2002
Skills
- Customer Success & Retention
- Revenue Expansion and Sales
- Team Leadership
- Process Optimization
- Stakeholder Communication
- Product Demonstration
- Negotiation and Closing
- Trade Show and Conference
experience
TECHNICAL SKILLS
HubSpot, Salesforce, Microsoft Office, G-Suite, basic Adobe Photoshop, Google Ads, Shopify,
Accomplishments
Negotiated and closed six-digit contracts with major restaurants at Walt Disney World
- Achieved an FCS1 implementation record time by actively leading the operations team with accuracy and efficiency.
- Closed the first FCS1 deal in north America with FCS
- Negotiated and closed six-digit contracts with major restaurants at Walt Disney World
- Closed the largest FCS1 PO-Value so far in North America
- Negotiated and closed six-digit contracts with major restaurants at Walt Disney World
- Exceeded all my customer expectations by nurturing our relationship solving any issue in time and effectively.
Certification
SalesForce Associate
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
German
Native or Bilingual
French
Elementary
Timeline
Account and Sales Director, Eastern
FCS Solutions North America
10.2023 - Current
Head of Sales and Partnerships
La Floresta Café Inc
02.2017 - 06.2023
Account Manager & Assistant Director of Operations
FIBA Europe e.V.
04.2008 - 06.2014
Bachelor of Business Administration (BBA) - Hospitality
BBA - Tourism And Hotel Management
Universidad Technologica De Mexico
Associate Degree in Restaurant Management - Hospitality
Centro De Estudios Superiores De San Angel
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