BARBARA BARRETO
Miami
Summary
Highly organized professional with a proven track record in effectively managing marketing teams and delivering exceptional results for luxury clients in the industry. Excels in creating high-end, personalized experiences that leave a lasting impact on customers. Thrives in fast-paced, detail-oriented environments, where attention to every aspect is crucial for success. Adept at leveraging market trends and consumer insights to develop innovative strategies that drive brand growth and increase market share.
Overview
7
7
years of professional experience
Work History
MEDIA BUYER / EXECUTIVE ASSISTANT
Didipeak Media
06.2023 - Current
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Handled confidential and sensitive information with discretion and tact.
- Increased client ROI by strategically negotiating advertising placements across various platforms.
- Served as a liaison between departments to facilitate effective communication throughout the company.
- Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
AFFILIATE MANAGER
Leadnomics - Network
12.2021 - 10.2022
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Implemented tailored incentive programs for top-performing affiliates, driving increased revenue generation.
- Provided comprehensive training sessions for new affiliates on company policies, procedures, and best practices.
- Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly.
AFFILIATE MANAGER
Ecomfy Lead - Network
02.2021 - 12.2021
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Implemented tailored incentive programs for top-performing affiliates, driving increased revenue generation.
- Negotiated favorable commission structures with partners to maintain a competitive edge within the industry.
- Collaborated with internal teams such as marketing, legal, finance, and product development to execute successful campaigns seamlessly.
- Cultivated a supportive community amongst affiliates by organizing events such as webinars, meet-ups, or conferences promoting collaboration among members of the network.
SALES ASSOCIATE
Saks Fifth Avenue
02.2019 - 10.2019
- Increased group sales revenue by developing and implementing effective sales strategies.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Developed strong relationships with clients, leading to increased repeat business and referrals.
- Maintained up-to-date knowledge of fashion trends and industry news, ensuring relevant styling suggestions for clients.
- Contributed to a positive work environment by supporting team members and assisting with tasks as necessary.
SOCIAL MEDIA MARKETING MANAGER
On Top Agency
02.2018 - 10.2018
- Managed multiple social media platforms for increased engagement and audience growth.
- Developed and executed social media campaigns for optimal reach, engagement, and growth.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Monitored social media channels for relevant news and trends, incorporating them into the overall strategy as appropriate.
- Researched relevant industry trends to develop engaging, topical social media content.
Education
Master of Fashion Promotion, Media & New Comm - Communication & Media
Istituto Marangoni
Milan, Italy06-2020
Miami International University Of Art & Design
Miami, FL10.2018
Skills
- Management Skills
- Creative Thinking Skills
- Digital Marketing
- Effective Negotiation Skills
- Analytical Problem Solving
- Strategic Leadership
- Client relationship management
- Project Management
- Event coordination
- Computer skills
- Performance tracking and evaluation
- Microsoft Office Proficiency
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
MEDIA BUYER / EXECUTIVE ASSISTANT
Didipeak Media
06.2023 - Current
AFFILIATE MANAGER
Leadnomics - Network
12.2021 - 10.2022
AFFILIATE MANAGER
Ecomfy Lead - Network
02.2021 - 12.2021
SALES ASSOCIATE
Saks Fifth Avenue
02.2019 - 10.2019
SOCIAL MEDIA MARKETING MANAGER
On Top Agency
02.2018 - 10.2018
Master of Fashion Promotion, Media & New Comm - Communication & Media
Istituto Marangoni
Miami International University Of Art & Design
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