Barbara Daniell

Tourism - Marketing, Promotions, Publications and Main Street, Georgia Department of Tourism, Atlanta , Georgia

1980-2000

• Launched successful email marketing campaigns that led to higher open rates, click-through rates, and conversions.
• Collaborated with cross-functional teams to align marketing objectives for cohesive brand messaging.
• Streamlined marketing processes, improving overall efficiency and productivity within the department.
• Spearheaded public relations efforts, securing positive media coverage and strengthening brand.
• Hosted and directed information tours for international tour operators, international public relations representatives, international media specialists.
• Co directed state tourism conference for all state tourism partners and media publications.
• Liaison between the Tourism Office and Department of Community Affairs, Main Street Department

• 2001-2002

Office of Tourism Education, with the Georgia Department of Tourism, housed at the University of West Georgia.

2001-2002

• Coordinated class subjects, teachers and dates for students. Students came from the tourism industry. Classes twice a year, with classes lasting for a one week period.

Tourism Director, City of McDonough, Georgia

2003-2005

• Charged with creating, developing and opening the first Tourism Office for the city of McDonough. This was accomplished within 3 months of employment. As Director of the Tourism Office I was also charged to work and take part within the Main Street Office. We worked hand in hand in marketing the main street program.
• Created the first marketing publications for both tourism as well as creating the first marketing publication for the Main Street Program.
• As part of the tourism development program, brought in travel writers, tour operators and tour developers, marked and promote the City of McDonough as well as marking our downtown (Main Street District).

Tourism/Main Street Director, City of Villa Rica, Georgia

2005-20015

• Tourism /Main Street/Downtown Development/Historic Preservation for the City Of Villa Rica
• Charged withe and obtained Main Street designation for the city.
• Charged with creating and developing a Tourism and Main Street program for the city of Villa Rica.
• Worked with out promotions committee and with the assistance of the railroad created the sidewalk along the railroad in downtown Villa Rica.
• Worked with our Main Street promotions committee and with the assistance of the railroad created the sidewalk along the railroad in downtown Villa Rica.
• My personal dream for Villa Rica was to have an amphitheatre located in downtown. With the help of Carroll County Commissioners office found left over green space money due the city which was about to expire. With three months left with two of our historic preservations volunteers (Patricia Proctor and Valarie Wilhelm) we developed a presentation and presented this to the Commission Board in November and was award the green space money in December. The rest is history we have an amphitheatre!
• Was responsible for all entertainment hired for our summer concert series and worked very closely with the main street board on this as well as many projects for downtown.
• City Clerk for the City of Villa Rica in my last years with the city. Worked very closely with the city manager and mayor to obtain grants, the reconciled years of document, assisted our citizens, oversaw the cemetery, sat on the cemetery board; also worked closely with the Thomas A. Dorsey board.
• Worked on historic designations along with Patricia Proctor and Valarie Wilhelm. We obtain Historic Designation in 2007 for the location of the old pharmacy where the was a gas explosion with took out about 1/3 of the block