Barbara Diemer
Ambler,PA
Summary
Dedicated marketing professional with outstanding research, organizational, and people skills. Demonstrated passion for helping stakeholders address business questions. Experienced with strategic planning, project management, and driving operational efficiency.
Overview
28
28
years of professional experience
Work History
Associate Director, Market Research
CSL Behring
09.2022 - Current
- Integrating and translating market research insights from patients, HCPs, and payers to inform and shape critical decisions for the Global Commercial Development (GCD) and Business Development teams across the (1) Immunoglobulin, (2) Transplant, and (3) Immunology therapeutic areas.
- Leveraging market research insights to help drive forecasts, stage gate decisions for pipeline, life cycle management, and business development initiatives while managing 21 projects with a budget totaling $2.7M.
- Trusted partner in cross-functional teams including marketing, business development, medical, market access, R&D, and in-market local country teams tasked with developing strategic initiatives aligning with organizational strategic goals.
- Awarded with a platinum and 3 bronze CSL "Celebrate the Promise" awards from commercial development stakeholders for being "a valued and trusted strategic business partner."
- Implemented process improvements and agile market research capabilities that enhanced operational efficiency, reduced costs, and drove more timely decision making.
- Mentored junior staff, fostering professional growth and skill development within the team.
Senior Analyst, contract
Armature Group, Inc.
06.2021 - 09.2022
- Provided high-level data analytics and project management support to a variety of qualitative and quantitative market research for pharmaceutical clients.
- Managed client expectations, developed and maintained detailed project plans, and coordinated internal resources and third parties/vendors for the execution of client projects.
- Experienced in conducting research with various types of Healthcare Practitioners (HCPs), patients, and caregivers, as well as in diverse range of therapeutic and disease areas.
Senior Consultant, contract
Launch Excellence Partners
04.2021 - 09.2022
- Engaged in strategic marketing consultation and product launch planning activities for clients in the Pharmaceutical and Life Sciences industry with a focus on providing data-driven marketing recommendations to senior-level clients.
- Assessed client and brand asset(s) issues, identified marketing needs through the creation of target product profiles (TPP), commercial opportunity assessment analyses, competitor analyses, real world data & gap analyses, pricing and market access analyses, clinical development program analyses, scientific leader engagement plans (SLEP), and marketing plans.
- Collaborated with global business partners across multiple time zones, countries and cross functional teams including clinical, regulatory, legal, marketing, accounting and finance.
Assistant Professor of Pharmaceutical and Healthcare Business
University of the Sciences in Philadelphia
04.2017 - 05.2022
- Teaching online and traditional MBA and undergraduate courses including international business, management, marketing, international marketing, market research, methods of inquiry & analysis (business research methods), and competitive analysis & strategic business planning.
- Advised undergraduate Pharmaceutical and Healthcare Business majors and MBA capstone (master's thesis) students.
Assistant Professor of Business
Chestnut Hill College
08.2011 - 04.2017
- Taught courses in Intro to Business (hybrid & in-person), International Business, Marketing Principles, Consumer Behavior, Advertising (hybrid & in-person), Market Research (hybrid & in-person), Social Media Marketing, Operations Management (hybrid & in-person), Marketing Management, Strategic Management, Global Economics, & Event Planning.
- Faculty Adviser for students in the International Business, Language, and Culture majors. Advising responsibilities included course selection, potential career choices, study/work/service learning abroad opportunities, and personal career goals.
Group Research Director
MarketCast (formerly Phoenix Marketing International)
09.2008 - 05.2009
- Fostered client relations through project satisfaction and consultation to generate future business.
- Organized the deployment of team resources to ensure ongoing client satisfaction.
- Managed multiple concurrent projects of varying complexity and therapeutic areas while providing high quality client deliverables, including assistance with proposals, creation of questionnaires, and delivery of reports and presentations.
- Consulted with clients in all aspects of research, including specific methods to solve research objectives, advanced analytical approaches, and the benefits and drawbacks of potential research solutions.
- Assisted in the training, development, mentoring, and management of team members to further professional development.
Project Manager
IQVIA (formerly ImpactRx)
07.2007 - 09.2008
- Liaised with pharmaceutical clients to design research projects including assessing client needs, established research methodologies, estimated project costs, set project price and proposal language.
- Managed activities and team members involved with market research studies to ensure objectives of clients were met in accordance with proposed deadlines.
- Assisted Senior Research Director with development of the strategic plans and financial business plans for the custom market research department.
- Performed data analysis and regression modeling using SPSS, SAS, and BrandMap.
- Managed two analysts including mentoring and coordination of training and professional development initiatives.
Project Director
Ipsos (formerly GfK Custom Research, NOP World Health & Strategic Marketing Corporation)
05.2004 - 05.2006
- Designed proposals and research methodologies for primary market research projects in the pharmaceutical industry.
- Coordinated all aspects of international fieldwork including commissioning fieldwork agencies, conduct in-depth interviews and focus groups with physicians, patients and other healthcare professionals in a variety of different therapy areas and countries.
- Coordinated internal and external team members to effectively meet deadlines and objectives.
Senior Research Executive, International team
Ipsos (formerly Synovate Healthcare and Isis Research, Inc.)
05.2003 - 05.2004
- Managed client marketing, proposal preparation in response to RFP criteria, questionnaire design, and presentation of study results.
- Conducted qualitative in-depth interviews and focus group moderation, facilitated quantitative study design & execution, fieldwork analysis, data analysis, and presentation / final report preparation.
- Managed training of junior research executives.
Senior Market Research Analyst, Market Research Analyst, FLDP Program Analyst (in USA & Puerto Rico), Co-Op National Planning
Janssen Pharmaceutical Companies of Johnson & Johnson
01.1998 - 05.2003
- Analyst on all Risperdal Consta pre-launch promotional market research, including positioning, message development, advertorial testing, and various other launch related research initiatives.
- Responsibility for managing business intelligence reporting, Market & Product reports, SMART (Cognos) analytical tools agent, training & development of new analysts.
- Tracked & analyzed secondary market data, assisted forecast managers in analyzing business trends & opportunities, developed & maintained key indicator reports for brand management, & senior management (At A Glance Dashboard), supported launch of Ultracet (Erosion & Conversion models & other special analytical needs), managed training of Cognos related programs.
- Reconciled, budgeted, & projected capital expenditures & appropriations, corporate, domestic, & international legal expenses, corporate charitable contributions & donations, retained earnings, & other Balance Sheet, Income Statement, and Cash Flow accounts.
- Participated in the Financial Leadership Development Program (FLDP), completed two eight-month rotations at different Johnson & Johnson companies and finance departments. Reconciled, budgeted, & projected intercompany accounts, purchase price variances, receivables & headcount. Assisted in financials of Dorado, Puerto Rico plant shutdown.
- Analyzed & reported inventory levels, expired, damaged, or destroyed product, customer line item fill rates, order fill rates, product supply & manufacturing issues, and various other projects including working with cross functional teams to report aspects of national planning operations.
Education
Doctor of Business Administration (DBA) - International Business concentration
Walden University
Minneapolis, MN01.2016
Masters in Education - undefined
Temple University
Philadelphia, PA01.2011
Masters of Business Administration (MBA) - International Business & Marketing
La Salle University
Philadelphia, PA01.2003
Bachelor of Arts - Economics & International Studies with French Minor
La Salle University
Philadelphia, PA01.1999
Skills
- Drug Development & Product Management Specialization
- Certificate in Prescription Drug Regulation, Cost, and Access
- Tableau
- Qualtrics
- PASW Statistics (SPSS)
- Cognos
- Fundamentals of Moderating (RIVA)
- Google Analytics Certification, Beginners
- Digital Marketing Certifications (Google & SEMrush)
- Competitor Analysis Certification (SEMrush)
- Social Media Marketing Certification (Hootsuite & Hubspot)
- Content, Email & Digital Advertising & Marketing Certifications (Hubspot)
Timeline
Associate Director, Market Research
CSL Behring
09.2022 - Current
Senior Analyst, contract
Armature Group, Inc.
06.2021 - 09.2022
Senior Consultant, contract
Launch Excellence Partners
04.2021 - 09.2022
Assistant Professor of Pharmaceutical and Healthcare Business
University of the Sciences in Philadelphia
04.2017 - 05.2022
Assistant Professor of Business
Chestnut Hill College
08.2011 - 04.2017
Group Research Director
MarketCast (formerly Phoenix Marketing International)
09.2008 - 05.2009
Project Manager
IQVIA (formerly ImpactRx)
07.2007 - 09.2008
Project Director
Ipsos (formerly GfK Custom Research, NOP World Health & Strategic Marketing Corporation)
05.2004 - 05.2006
Senior Research Executive, International team
Ipsos (formerly Synovate Healthcare and Isis Research, Inc.)
05.2003 - 05.2004
Senior Market Research Analyst, Market Research Analyst, FLDP Program Analyst (in USA & Puerto Rico), Co-Op National Planning
Janssen Pharmaceutical Companies of Johnson & Johnson
01.1998 - 05.2003
Masters in Education - undefined
Temple University
Masters of Business Administration (MBA) - International Business & Marketing
La Salle University
Bachelor of Arts - Economics & International Studies with French Minor
La Salle University
Doctor of Business Administration (DBA) - International Business concentration
Walden University
SUPPORTED CAUSES
- Huddle Up for Autism
- Center for Autism Research (CAR); Children's Hospital of Philadelphia (CHOP)
- Make-A-Wish
- Freedom Service Dogs of America
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