Barbara Jackson
Peyton,CO
Summary
Experienced strategic thinker skilled in transforming underperforming organizations into top revenue producers. Excel at enhancing customer relationships with an engaging and pleasant personality. Demonstrated a 12-year track record in the multi-family industry, consistently meeting company goals through organized and efficient practices. Thrive under pressure, quickly adapting to new situations and challenges to enhance the organizational brand.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Property Director
Greystar Property Management
02.2023 - Current
- Facilitated in the transition of management teams for a 352 unit B+ community
- Collaborated with marketing and product teams to align customer engagement efforts with business goals
- Led a team of customer engagement specialists, providing guidance and support to ensure exceptional customer experiences
- Collaborated with cross-functional teams to understand challenges and create a high-quality customer experience (Sales, Marketing, Operations, Analytics, Product)
- Provided real-time analytics of current market and economic trends that impacted the property to leadership for strategic decisions
- Implemented customer feedback mechanisms to gather insights and drive continuous improvement
- Developed and executed customer engagement strategies, resulting in a 22% increase in customer satisfaction.
Community Manager
Cardinal Group Companies
05.2021 - 07.2022
- Manages day to day start-up operations to increase occupancy and revenue while ensuring excellent customer satisfaction for 174 units luxury Build to Rent community
- Communicated with Project Manager, senior leadership, and stakeholders weekly to implement pricing strategies and update community successes
- Motivated sales team to meet weekly and monthly sales goals
- Provided real-time analytics of current market and economic trends that impacted the property to leadership for strategic decisions
- Implemented short- and long-range marketing and operational strategies to reduce vacancy loss and achieve the property’s occupancy and revenue goals
- Developed annual budget, monthly marketing plan, renewal retention plan
- Assess targeted revenues by setting rent rates, ensuring rent and fees are collected and posted in a timely manner, making financial bank deposits, and preparing and reviewing monthly financial status reports.
- Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management, and internal collaboration.
Operations/Sales Manager
RedPeak
10.2019 - 05.2020
- Hired to lead the turnaround of struggling 587-unit community and identify inefficiencies and make recommendations/changes for process improvements
- Led and motivated a staff of 20 in cross-functional roles by leveraging individual strengths to ensure guest satisfaction, maximize productivity, and increase revenue
- Effectively lead my team including leading leaders and built a deep bench of high-performing leaders
- Led upskilling sessions for sales team during transitionary period
- Improved leasing performance and standards by 9% in the first 30 days
- Successful Implementation of Marketing/Social Media engagement to increase sales during COVID-19 pandemic.
Sales Manager
Camden Property Trust
01.2018 - 01.2019
- Supervised and trained a team of two for 289 units
- Built and nurtured excellent customer relationships and drove operational efficiencies and innovative initiatives through focused and strategic planning
- Motivated sales team to meet or exceed sales goals by motivating team members’ strengths
- Created weekly, monthly, and quarterly sales goals based on current market conditions and historical data
- Organized and maintained all sales activities and opportunities in RealPage CRM
- Recognized as a Top 5 Sales Manager in the entire company
- Increased income by 16%, tenant retention by 10%, and closing ratio by 15.5% through focused leadership and process improvements in 60 days.
Start-Up Assistant Community Manager
Gables Residential
01.2016 - 01.2018
- Developed and implemented marketing plans in a 289-unit property to drive sales and meet monthly collection quotas
- Followed up with current renters to increase resident retention
- Analyzed market trends to maintain a 42% closing ratio and increased occupancy by 81% in 10 months
- Maintained connections with clients to encourage repeat business and referrals.
Regional Leasing Consultant
Griffis Residential
01.2012 - 01.2015
- Maintained excellent sales performance at three communities totaling over 1,000 units (accounts)
- Presented and sold features and benefits of the community to prospective residents
- Accomplished $3 Million in sales within 18 months and continuously held a high approval rating
- Maintained occupancy at or above 95% at 3 communities for 3 consecutive months
- Maintained 97% online approval rating.
Education
Bachelor of Science in Business Management -
Colorado State University
Certified Apartment Manager—Certification - undefined
National Apartment Association
Skills
- Payroll/Commission processing
- Account Management
- Revenue Management
- Operations Management
- Effective Communication
- Client Relationship Management
- Data Analysis and Reporting
- Strategic Planning and Critical Thinking
- Cross-functional Collaboration
- Superb Customer Service
- Contract Negotiation
- Staff Management
Certification
Certified Apartment Manager
Timeline
Property Director
Greystar Property Management
02.2023 - Current
Community Manager
Cardinal Group Companies
05.2021 - 07.2022
Operations/Sales Manager
RedPeak
10.2019 - 05.2020
Sales Manager
Camden Property Trust
01.2018 - 01.2019
Start-Up Assistant Community Manager
Gables Residential
01.2016 - 01.2018
Regional Leasing Consultant
Griffis Residential
01.2012 - 01.2015
Bachelor of Science in Business Management -
Colorado State University
Certified Apartment Manager—Certification - undefined
National Apartment Association
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