Barbara Lerma
Poway,CA
Summary
Dynamic leader with a proven track record at Dicks' Sporting Goods, enhancing operational efficiency and driving growth. Expert in P&L management and inventory control, with a knack for leadership and team building. Achieved a significant sales comp increase, showcasing problem resolution skills. Recognized for outstanding operational performance and fostering customer loyalty.
Overview
27
27
years of professional experience
Work History
General Manager
Dicks' Sporting Goods
08.2009 - Current
- Reviewed financial reports, P&L and sales to identify trends for strategic adjustments.
- Analyzed competitive landscape for informed decision-making in product ordering and placement
- Streamlined operational processes by implementing best practices.
- Managed budget implementations, employee reviews, training, schedules, and human resources..
- Managed a diverse team, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Established comprehensive employee training programs to develop skills, improve productivity, and achieve goals.
- Fostered a culture of accountability for improved team cohesion and morale with a theme of "Have Fun While Being the Best!"
General Manager
Office Depot Inc
08.2007 - 07.2009
- Increased overall company efficiency by streamlining operations, cross training all departments and implementing innovative managerial strategies.
- Effectively built customer and employee loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Ran all aspects of the business from training, HR, Profit and Loss Study, hiring and Product Placement for sales Increase.
Store Manager
Big Lots, Inc
11.2003 - 07.2009
- Brought in from prior DM to restructure, run and motivate a location using large retail store background.
- Turned over location and increased sales comp by 27% to 45% before leaving.
- Increased operational profit and decreased shrink by .68% in 2005.
- Trained and hired all new management as well as associates.
- Awarded MVP 2 years 2004 and 2005
- Awarded Highest Sales increase, Best Operational Profit and Gross Profit in District for 2004, 2005 and 2006.
- Awarded Best Controllable Expenses and Sales Increase in District for 2004 and 2005
- Awarded Best Shrink Decrease in District from 2005 and 2006.
Store Manager
Best Buy Inc
06.1998 - 10.2003
- 3 years Operating a 60 million dollar Store.
- Ran and operated all aspects of the store including Maintaining P&L, Store Claims, Shrink control, sales results, training, all store HR functions, hiring and performance coaching.
- Successfully set up and grand opened 2 new stores. Recruited, hired and trained staff.
- Awarded "Top Gun Manager" for overall Operational Performance in 2000.
- Exceeded all store quarterly audits and passed company california department of Labor Audit.
- Ran all back-end operations; including inventory replenishment, store receiving and facility management, Loss prevention which included apprehensions, monitoring store losses and employee shrink buy-in. Designed and implemented programs for associate and Management training.
- Recognitions for results of store shrink control in 2002 @ .23%
- Assisted facilitator in District Management training for Operations, Sales and Inventory Management.
- Ran Human Resources claims with EDD for Regional HR Manager.
Education
Medical Assistant Program Graduate - Medical Assistant
Pacific College
San Diego, CAGeneral Education To Apply For Nursing School -
Southwestern College
Chula Vista, CASkills
- Leadership and team building
- Problem resolution
- Operations management
- Inventory control
- P&L management
- Merchandiser
- Efficient multi-tasker
- Customer relations expert
- Training and development
Timeline
General Manager
Dicks' Sporting Goods
08.2009 - Current
General Manager
Office Depot Inc
08.2007 - 07.2009
Store Manager
Big Lots, Inc
11.2003 - 07.2009
Store Manager
Best Buy Inc
06.1998 - 10.2003
Medical Assistant Program Graduate - Medical Assistant
Pacific College
General Education To Apply For Nursing School -
Southwestern College
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