Summary
Overview
Work History
Education
Skills
License
Timeline
Generic

Barbara Lilly, LSW

Mount Hope

Summary

Thank you for considering my application for the Director of Post-Acute Partnerships position. With diverse experience at Genesis Healthcare, including my current role as Admissions Director, I’ve built strong relationships with key community partners such as Raleigh General Hospital, Plateau Medical Center, and Oak Hill Place. I’m eager to leverage these connections to enhance our community presence and ensure seamless transitions for patients and partners, while continuing to grow within the organization.

Overview

5
5
years of professional experience

Work History

Director of Admissions, Hilltop Center

Genesis Healthcare
09.2022 - Current
  • Managed end-to-end admissions process effectively and within goals of company. Effectively reviewing clinicals, ensuring to work towards saying "yes" to admissions when they meet clinical and financial acceptance criteria.
  • Collaborated with interdisciplinary teams and area partners to meet census and occupancy goals. Regularly meeting and exceeding ADC and Skilled Mix goals.
  • Led center sales initiatives to enhance customer/referral satisfaction, grow market share, and strengthen brand reputation.
  • Maintained accurate, real-time documentation to support patient placement and cross-functional communication.
  • Built strong relationships with community partners and hospital case management teams.
  • Planned and executed successful events, including a Center of Excellence Ribbon Cutting, to boost center visibility and engagement.

Director of Admissions and Marketing

Westwood Center
07.2021 - 09.2022
  • Coordinated admissions by liaising with hospitals, community agencies, and insurance providers for both ALF and SNF.
  • Provided case management from referral through discharge, ensuring continuity of care.
  • Served as acting social worker, supporting residents and families in the absence of assigned staff.
  • Served as Social Services Director throughout duration of employment. As well as headed the Assisted Living Facility - becoming certified in all necessary areas to review, assess, and accept.
  • Completed assessments, MDS, and care plans for SNF and ALF.
  • Managed grievance and complaint processes, ensuring timely resolutions and ongoing communication.
  • Investigated and reported incidents, including abuse/neglect allegations, collaborating with leadership for follow-up and compliance.


Director of Admissions, Marketing, & Social Svcs.

Ansted Center
09.2020 - 07.2021
  • Coordinated admissions with hospitals, agencies, and insurance providers; managed transitions from referral through discharge.
  • Provided comprehensive case management, including discharge planning and development of individualized care plans.
  • Handled grievances and complaints by identifying issues in patient care and ensuring prompt, effective resolution.
  • Conducted incident reporting and internal investigations, ensuring compliance with evolving laws and maintaining a safe environment.
  • Maintained accurate clinical documentation and collaborated on care planning with interdisciplinary teams.

Education

Social Work

Concord University
Athens, WV
09-2016

Skills

  • Marketing and Advertising
  • Interviewing Skills - Children, Adults, Geriatrics
  • Work with Substance Abuse
  • Work with Mental Health
  • Knowledge and skill in working with Dementia/Alzheimer's’ Disease
  • Experience working with Intellectually and Developmentally Disabled
  • Case Management
  • Knowledge of the area and resources available
  • Proficiency in Insurances coverage and requirements
  • Crisis Intervention
  • Event Planning
  • Problem Solving Aptitude
  • Diversity advocacy
  • Time management abilities
  • Project management

License

Licensed Social Worker (LSW) through WV Board of Social Work. Current Exp. December 1, 2026.

Timeline

Director of Admissions, Hilltop Center

Genesis Healthcare
09.2022 - Current

Director of Admissions and Marketing

Westwood Center
07.2021 - 09.2022

Director of Admissions, Marketing, & Social Svcs.

Ansted Center
09.2020 - 07.2021

Social Work

Concord University

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