Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Barbara Matuzonis

Miami,FL

Summary

Highly motivated, result-oriented and strategic leader with 10+ years of experience

in planning, executing and optimizing sales enablement, content creation, product marketing and Go-to-Market strategies. Proven track record in creating scalable solution and sales training programs, impactful product positioning and innovative customer marketing initiatives, enhancing team performance, product knowledge and fostering collaboration across cross-functional teams, while accelerating revenue growth. Skilled at aligning sales, product, and marketing teams across LATAM, EMEA, and North America. Fluent in English and Portuguese, with intermediate Spanish.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Senior Manager, GTM Strategy

FIS Global
Miami, Florida
10.2024 - Current
  • Led GTM launches and solution enablement for four lines of business across global markets, achieving 95% content utilization from sales teams.
  • Developed 50+ sales enablement assets and playbooks, increasing global sales productivity.
  • Designed onboarding programs that reduced new joiners' ramp-up time by 25%.
  • Partnered with product, sales, and marketing leadership to launch 20 new solutions, driving pipeline growth of $110M.

Manager, GTM Solution Education & Content Strategy

FIS Global
Miami, Florida
12.2022 - 10.2024
  • Built and managed a customer reference program, delivering 10 external customer stories and case studies, with 100+ in the pipeline.
  • Created a centralized enablement hub and digital asset library, cutting content search time by 50%.
  • Produced training modules with Camtasia and Articulate, reaching over 1,000 users globally.
  • Partnered with regional leadership to adapt enablement content for LATAM, North America, and EMEA markets.

Manager, Sales and Go-to-Market Projects

FIS Global
Miami, Florida
09.2018 - 12.2022
  • Developed training materials and internal communications on new sales tools and processes.
  • Supported marketing campaigns and go-to-market launches that increased lead generation by 20%.
  • Managed project timelines and deliverables to ensure the timely execution of initiatives.

Sr. Analyst, Customer Strategy

FIS Global
Jacksonville, Florida
07.2016 - 09.2018
  • Contributed to strategies that enhanced customer satisfaction and retention rates.
  • Collected and analyzed customer feedback to proactively identify and address areas for improvement.
  • Developed and administered product training in the form of eLearning courses, optimizing onboarding and knowledge transfer for new employees.

Earlier Career Highlights

FIS Global; Teleperformance
04.2012 - 07.2016
  • Delivered comprehensive product support and training by creating user manuals, eLearning courses, and onboarding materials, ensuring seamless knowledge transfer for new employees, and ongoing customer education.
  • Planned, launched, and managed a Customer Reference Program that accelerated sales cycles, improved win rates, and streamlined the process for sales teams to identify ideal customer references.
  • Researched and analyzed customer feedback through focus groups and direct interactions, proactively driving product and process improvements to enhance customer satisfaction and retention rates.
  • Collaborated with global marketing and operations teams to support brand consistency, manage budgets and invoices, and contribute to advertising, event coordination, and supplier relationships.
  • Monitored and supported digital initiatives, including website development, social media campaigns, and internal communications, strengthening the company's presence and team engagement worldwide.

Education

BBA - Marketing

Escola Superior de Propaganda e Marketing (ESPM)
Sao Paulo, Brazil
12-2013

Skills

  • Sales enablement
  • Go-to-market strategy
  • Strategic thinking
  • Cross-functional collaboration
  • Marketing and communication
  • Product positioning and messaging
  • Revenue enablement
  • Project management
  • Content strategy
  • Digital asset management
  • Effective presentation
  • Training & onboarding programs

Languages

English
Native/ Bilingual
Portuguese
Native/ Bilingual
Spanish
Professional

Certification

  • Certified Digital Marketing Professional by Digital Marketing Institute
  • Division of Continuing Education – Spanish Level II and III at University of North Florida

Timeline

Senior Manager, GTM Strategy

FIS Global
10.2024 - Current

Manager, GTM Solution Education & Content Strategy

FIS Global
12.2022 - 10.2024

Manager, Sales and Go-to-Market Projects

FIS Global
09.2018 - 12.2022

Sr. Analyst, Customer Strategy

FIS Global
07.2016 - 09.2018

Earlier Career Highlights

FIS Global; Teleperformance
04.2012 - 07.2016

BBA - Marketing

Escola Superior de Propaganda e Marketing (ESPM)

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