Barbara McCaffrey

Work History

GYK Antler

03.2019 - Current

Manager of creative process for specific accounts, including the agency’s largest (NH Lottery)
Accountable for all aspects of team workflow from brief input to completion, including development of estimates, budgets, internal/external resources, schedules, vendor management, tracking and profitability
Accurately manage/track $5M/yr client budget, billing and revenue forecasts
Solutions oriented, able to identify risks and refine processes, supporting a diverse team of creatives to meet expectations and ensure projects deliver on time and on budget
Ensuring briefs are sufficient and have realistic timetables
As point person in the creative process, responsible for managing resource allocation of all projects, fast-tracking production orders, maintaining schedules to meet key milestones at every project phase
Mentor junior account management professionals to develop skills and increase company revenue
Work closely with design/copy, web development, video production, and media teams communicating scope of projects, key requirements, and end deliverables
Project types include digital (website, emails, html5 ads, social); print (advertising, in-store POS, direct mail); and video assets for TV, online website, social.

Independent Consultant

06.2018 - 01.2019

Provided project manager services for companies needing support to manage budgets, clients and creative teams developing assets for any print and digital media
Aug 1-Dec 31 full time consultant for Panera Bread concepts and design team – responsible for helping team get established at new location in Boston Seaport.
Managed internal team/workflow and outside vendors for special projects, documenting all processes, working with legal, finance and purchasing teams for onboarding vendors, SOWs and POs.

Timberland

04.2011 - 05.2018

Managed digital/print creative within Timberland GCS group to support marketing initiatives for global, NA and wholesale teams
Main point of contact throughout creative design and development process, delivering digital assets for advertising (static, HTML, rich media units, video, OOH), e-commerce and brand websites, look books, global brand marketing toolkits, consumer facing emails, social media, video, studio and lifestyle photography
Managed product photoshoots utilizing internal and external resources
Instrumental in getting funds and a plan in place for a new internal photo studio space to meet GCS needs for in-house product and on-model photoshoots, Worked with core team on layout of prop + photo spaces, tracked equipment costs, etc.

08.2009 - 04.2011

Project manager for companies needing support to manage clients and creative teams developing assets for any print and digital media
Clients include Communispace (full rebranding initiative) and Timberland.

TR Design

02.2001 - 07.2009

Strategic design firm with a focus on branding and print/digital marketing solutions for B2B companies
Liaison between client and internal/external creative resources, responsible for conveying project scope, developing proposals/estimates, schedules and managing creative development process from concept to completion for print collateral, direct mail, project-specific promotions, tradeshow, advertising and new media for specific key accounts including Philips Medical, Carl Zeiss, AdvanDx, Z Corp, Xenon, BK Medical.

Tomlinson Design

01.1994 - 01.2001

Full-service ad agency specializing in brand identity and integrated marcom programs
Served as direct liaison to clients, copywriters, designers, photographers, developers, stock houses, media planners
Managed award-winning national advertising campaign for Timberland performance products showcased in Rolling Stone and Sports Illustrated
Managed creative process for national advertising campaigns for The Timberland Company, Stonewall Kitchen, Clark's of England, Eastern Mountain Sports, and Lotus Development.