Barbara Myers
Westport,CT
Summary
Dynamic Marketing Executive and Founder with a proven track record in the Marketing & Advertising industry. Experienced in B2B, Growth Strategy, and Brand Strategy. A strategic thinker skilled in Digital Strategy, Operational Planning, Media Buying, and Management.
Overview
23
23
years of professional experience
Work History
Founder
True Path Marketing
2018.04 - Current
- Created a comprehensive business plan and execution strategy, transforming the business into a fully operational and profitable venture
- Expertise in media planning and campaign execution
- Proficient in email marketing automation management
- Led content creation and placement in various publishing environments
- Successfully managed clients including Bombora, Live Intent, and Onclusive.
Founder
Gocella
2011.03 - 2015.01
- Pioneered the first early-stage mobile marketing technologies
- Developed a Targeted, Mobile, Social, Local Communication Platform
- Project-managed the creation of the software platform.
Vice President Operations
Red Clay Media
2007.01 - 2010.06
- Drove company strategy, meeting revenue targets across multiple sales channels
- Ensured timely product roll-outs and discovered emerging markets
- Developed and implemented project plans aligning with client needs and company objectives
- Provided consultative support in pre-sales meetings.
Technical Project Manager & Technical Account Manager
First American
2004.01 - 2007.01
- SME subject matter expert in mortgage marketing
- Managed strategic account implementations and provided ongoing client support
- Retained $40 million in revenue
- Developed and rolled-out product implementation processes.
Data Analyst
First American
2001.01 - 2004.01
- Managed collateral assessment/batch processing service for Mortgage Risk
- Designed the workflow for an automated loan evaluation tool
- Provided customer service and billing for all portfolio clients.
Education
BS, Psychology -
Fairleigh Dickinson University
Associate of Science - Clinical Nutrition
Oh Baby School of Holistic Nutrition
Elverta, CA02.2024
Skills
- Advertising
- Automation
- Billing
- Business Plans
- Content Management
- Customer Relations
- Customer Service
- Email Management
- Revenue Development
- Marketing
Websites
Accomplishments
- Collaborated with team of 4 in the development of Gocella and early entry mobile marketing technology.
- Supervised team of 12 staff members.
Timeline
Founder
True Path Marketing
2018.04 - Current
Founder
Gocella
2011.03 - 2015.01
Vice President Operations
Red Clay Media
2007.01 - 2010.06
Technical Project Manager & Technical Account Manager
First American
2004.01 - 2007.01
Data Analyst
First American
2001.01 - 2004.01
BS, Psychology -
Fairleigh Dickinson University
Associate of Science - Clinical Nutrition
Oh Baby School of Holistic Nutrition
Ayurveda
I have recently completed certification for Ayurvedic health coaching. I now hold over 600 training hours on my YTTC.
Ayurveda
I have recently completed certification for Ayurvedic health coaching. I now hold over 600 training hours on my YTTC.
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