Barbara Puszkiewicz-Cimino
New York,New York
Summary
A dynamic marketing and technology executive known for devising tailored strategies to drive organizational growth. Generate profitable sales with exceptional ROIs by prioritizing innovation initiatives and integrating cutting-edge technology with resources to champion operational excellence. Thrive in demanding environments by adeptly rendering decisions to impact short- and long-range results and build a legacy of service quality and market leadership. A motivational SME with a natural flair for uniting executives, stakeholders, vendors, agencies, and staff in common goals. Cultivate a culture of trust and collaboration by celebrating individual and team accomplishments, encouraging creative problem-solving, and paving a path for employees to maximize professional potential via training and development programs. Transparently communicate expectations to achieve unparalleled results. Results-driven performance marketer with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
11
11
years of professional experience
3
3
Certifications
Work History
Director of Global Digital Marketing & CRM
SL Green Realty Corp: SUMMIT One Vanderbilt
04.2022 - Current
- Design and lead targeted global omnichannel campaigns to ensure business and brand growth objectives
- Direct the creative and tactical development of CRM journey roadmaps, website, email, SEO, and paid traditional and digital media functions
- Oversee automation, optimization, and lead generation initiatives and cultivate partnerships with brand, ticketing, sales, and operations teams in collaborative organizational projects
- Implemented technology stack to streamline operations and drive personalized marketing, enhancing revenue and smooth customer service experience
- Selected and led the move to a new CRM ahead of global expansion, integrating seamlessly with ticketing platforms to maintain service standards across markets
- Brought digital domains to privacy compliance globally, enhancing customer trust and reinforcing brand integrity through regulatory adherence
- Researched and utilized AI to supplement internal efforts, boosting decision-making and efficiency for competitive advantage
- Created APIs for CRM data streams, enabling automated data integration and personalized marketing strategies
- Built automated CRM workflows to improve internal productivity and ROI, optimizing resources and improving customer interactions
- Achieved tens of millions of dollars in sales, +19% in market penetration, and 89% ROAS by collaborating with stakeholders and external partners in designing global digital strategies and integrating brand and consumer insights with CRM technology and buying trends to drive traffic, engagement, loyalty, conversion, and lifecycle sustainability
- Delivered multimillion-dollar incremental income with a 126% cost reduction by establishing innovative media plans while introducing channels, refining the funnel process, and targeting crucial audiences
- Engineered +670 bps in search engine success, exceeding 181% in digital awareness on non-branded terms, by optimizing first-page placements
- Advanced +48% of unaided market awareness by introducing global multimillion-dollar persona-based digital and traditional media campaigns
- Reaped +16% in conversion rates and enhanced customer experiences by partnering with creative teams to conduct A/B testing and lead ML enhancements and funnel optimizations to reconstruct the conversion path
- Quadrupled monthly marketing lead volume by collaborating with onsite technical teams to create API integrations and introducing new lead generation techniques
- Merited Elle’s most recognizable US Instagram post destination, Tiqet’s best US landmark, and the distinction of Trip Advisor’s “Top 25 Things to Do,” a global top 10% attraction, by accelerating multi-channel communication conversions via iterative testing in media, email, social, and Digital PR.
Senior Associate Director, Marketing Automation
The Michael Fox Foundation for Parkinson’s Research
04.2019 - 04.2022
- Mentored and developed two employees in launching projects, outlining technology goals, and executing growth, ROI, and cost reduction initiatives
- Served as an SME in onboarding tech platforms and services to support promotional activity, operations, and customer relationship functions
- Oversaw governance and digital synchronization and led annual fundraising and educational events
- Managed a sizeable budget and reported to the vice president of marketing
- Established cross-domain tracking for a clinical research study platform, enabling comprehensive analytics and insights across foundation-led initiatives, enhancing participant engagement and study outcomes
- Utilized SOQL to architect and interconnect database objects, optimizing data retrieval and manipulation, ensuring a seamless flow of information across the foundation's operational ecosystem
- Implemented a robust tracking structure for Adobe Analytics, enabling detailed insights and performance metrics to inform strategic decisions and optimize digital engagement strategies
- Supported the development of the Parkinson's Buddy Network, a dedicated social media platform, fostering a supportive community for those affected by Parkinson's disease, enhancing connectivity, and providing valuable resources
- Incited +200 million consumer engagement touchpoints, from 20 million to 220 million, by pioneering a culture of automation and innovation, leveraging the latest AI and ML technologies, and serving as a technology stack SME to ensure data synchronizations supporting sales boosting promotions
- Attained ~$15 million in annual revenue, up from $2 million, by transitioning the automation program from a communication network to a loyalty, engagement, and revenue-building channel
- Reduced ~$90,000 in overhead while propelling sales and ROIs by expertly guiding project outcomes using historical data to track quantifiable metrics and leading ML adoptions to refine go-to-market plans
- Fostered +60% in customer engagement and improved event participation and revenue growth by augmenting digital media campaigns with a six-channel-specific persona strategy, increasing audience segmentation efforts to bolster targeting accuracy, and formulating effective communications
- Captured +30% in operational efficiencies by nurturing cross-channel synergies via streamlined processes, cloud-based internal approval systems, diverse execution tactics with personalized content streams and tailored personas, and refined communication and segmentation plans
- Maintained an efficient database with zero downtime to support compliance with global data protection laws by inculcating a stringent information privacy culture and ensuring operational and tactical continuity.
Senior CRM Manager, North America
Merlin Entertainments
05.2017 - 04.2019
- Supervised the performance of 31 existing and upcoming locations in the US and Canada and collaborated with cross-functional stakeholders in launching digital marketing, engagement, conversion, and ROI improvement plans
- Recommended best practices and customer retention strategies, produced monthly performance reports, and led new attraction grand openings
- Reported to the global head of CRM and controlled a multi-hundred-thousand-dollar budget and a nine-million-contact regional database, contributing to a 21-million-contact global database
- Researched and identified a new CRM platform perfectly aligned with business needs, ensuring scalability, user engagement, and enhanced data analysis capabilities for strategic decision-making
- Oversaw the digital ecosystem for both evergreen content and key promotions, optimizing online presence and engagement across platforms, resulting in increased visibility and sustained interest
- Managed digital channel bandwidth during peak traffic times, ensuring uninterrupted user experiences and maximizing engagement opportunities during high-demand periods
- Earned $12 million in recurring sales by partnering with agencies and staff in piloting customer loyalty programs, applying regional CRM data insights to audiences at 31 properties, upselling services to patrons through email, push, social, and SMS promotions, and accelerating multi-channel communication conversions via iterative testing
- Championed ~$1 million in first product GTM theme park sales, the highest-grossing global launch in company history, by driving database growth, engagement, and conversion through cross-channel communication and utilizing real-time insights to influence web, social, digital media, and email campaign executions for the newest and largest North American sites
- Spurred $220,000 in acquisition cost savings by designing and executing a multi-year go-to-market campaign ahead of the first product launch and collaborating with analytic and data teams in using a Mosaic by Experian demographic characteristic system to classify US and Canadian consumers for specific regional products
- Directed +46% customer conversion by testing multi-channel communication plans, conducting market research, and expanding system capacity via partnerships with an agency and internal groups
- Increased regional ROIs while expanding critical programs using marketing automation and AI for campaign tasks, leading CRM task forces for the largest US and European stakeholders, and integrating trends into operational plans.
Founder & Chief Operations & Marketing Officer
Design Sp3ctre
01.2015 - 01.2018
- Established a private consultancy from the ground up
- Collaborated with multiple clients in designing omnichannel strategies and marketing operational improvements
- Resolved complex issues by analyzing campaign performance and conducting market research
- Optimized user experiences, sourced opportunities, allocated tens of thousands of dollars in client budgets, and managed a licensed aircraft department for aerial photography, videography, and surveying
- Built websites from the ground up, tailoring user experience and design to meet strategic goals, while integrating advanced functionalities for seamless user interactions and content delivery
- Established comprehensive tracking of campaign performance, utilizing insights to deliver actionable recommendations for future marketing strategies and optimization efforts
- Heightened +60% in foot traffic and consumer visibility by launching print ads, banners, and billboards and introducing a streamlined insight-driven approach to marketing planning
- Realized +35% productivity by implementing and monitoring KPIs and customer experience metrics
- Procured and executed contracts for a crucial commercial construction project with the largest Long Island commercial development company by leading a multi-year tiered plan to document and support the work with timelapse photography
- Conquered multiple East Coast client portfolio projects by crafting and leading omnichannel advertising campaigns, directing website and digital brochure designs, and overseeing coding, SEO, email, and social media functions.
Digital & User Experience Manager
Brent Mako Real Estate Group
01.2013 - 01.2017
- Reported to the property and asset management vice president
- Led re-branding, communication initiatives, and omnichannel content creation
- Gained executive buy-in on organizational strategy and tailored solutions for complex challenges
- Aligned enterprise positioning and user experiences to attain win-win results and built an internal database to capture field maintenance and repair work progress for leadership review
- Utilized VBA to develop custom applications for everyday use, significantly expediting workflows and minimizing manual efforts through automation and streamlined processes
- Filled 100% of unit rentals by rebranding the company and creating a website leasing inquiry application process
- Boosted +100% in marketing presence and +90% in online traffic and organic views of properties by orchestrating business development HTML nurture campaigns and implementing technical and content SEOs on the new website
- Expedited data transfers and facilitated customer visibility and engagement by redesigning and recoding the website and introducing UX that increased the propensity to rent commercial space.
Education
Master of Business Administration (MBA) in Management & Leadership -
Dowling College
Bachelor of Science in Sports Management - undefined
Dowling College
Associate of Applied Science in Computer Art - undefined
Suffolk Community College
Skills
Operational Excellence
AI, Innovation, & Digital Technology
CRM
SEO & Data Insights
Team Building
Strategic Planning
Marketing
Brand Development
Agile Methods & Machine Learning (ML)
Business Development
Omnichannel Campaigns
Media Planning
KPI Design & Launch
Demand Generation
Data Analysis
Talent Acquisition
Continuous Improvements
Mentoring & Coaching
Customer Engagement & Retention
Market Segmentation & Research
Compliance
Zoom
Teams
Asana
Google & MS Office Suites & Analytics
DOMO
Tableau
Data Studio
Salesforce & Einstein
Experian & Cheetah Digital Marketing Clouds
HubSpot
Maya
CAD
Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Dreamweaver, Flash, InDesign, Lightroom, Media Encoder, Acrobat DC)
Persado
HTML5 Markup
CSS Stylesheet
JavaScript
Action Script 30
VBA
Processing
SQL
Complex Problem-Solving
Corporate Branding
Investor Relations
Client Relationship Building
Certification
The State of New York, Real Estate Sales License
Affiliations
- Commercial Industrial Broker’s Society
- GLG Consulting
Awards
- RealTime, Email Innovator Award
- City Guide Women in Tourism “Up & Coming,” Award Nominee
- Pet Peeves, Inc., Member
Timeline
Director of Global Digital Marketing & CRM
SL Green Realty Corp: SUMMIT One Vanderbilt
04.2022 - Current
Senior Associate Director, Marketing Automation
The Michael Fox Foundation for Parkinson’s Research
04.2019 - 04.2022
Senior CRM Manager, North America
Merlin Entertainments
05.2017 - 04.2019
Founder & Chief Operations & Marketing Officer
Design Sp3ctre
01.2015 - 01.2018
Digital & User Experience Manager
Brent Mako Real Estate Group
01.2013 - 01.2017
Master of Business Administration (MBA) in Management & Leadership -
Dowling College
Bachelor of Science in Sports Management - undefined
Dowling College
Associate of Applied Science in Computer Art - undefined
Suffolk Community College