Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Timeline
Generic

Barbara Reynolds-Mattesich

Mahwah,New Jersey

Summary

An articulate and highly focused executive who combines a creative flair with a savvy business sensibility. Proven revenue producer with a demonstrated record of driving profits. Expertise in the conceptualization, marketing and selling of products, determining how to stand out and surpass the competition. Possesses a highly respected reputation with clients, competitors and team members alike. A visionary leader and innovative thinker with a strong presence.

Overview

33
33
years of professional experience

Work History

Director of Sales

Sunrise Senior Living
Paramus, New Jersey
01.2016 - Current
  • Award winning sales producer who drives customer experience and strategic growth through sales and marketing of a 25-year-old assisted living and memory care community, selling at premium rate
  • Persuasive communicator who possesses a deeply rooted passion and respect for seniors as well as an ability to identify client needs and gain trust by providing the highest level of customer care and service
  • Maintain community unit occupancy between 92% and 100% for majority of tenure
  • Developed and implemented sales strategies to maximize revenue growth.
  • Responsible for achieving forecast, pipeline and revenue sales goals
  • Generate and cultivate qualified leads to appointments, conduct tours and continue persistent communication to the close of sale
  • Maintain key performance indicators keeping goals and occupancy on track
  • Achieve average rating of 9.8/10 for customer satisfaction tour survey, throughout my tenure
  • Initiate and orchestrate the move in process for both the new resident and the leadership team
  • Conceptualize, plan and execute lead based and professional events to showcase the community and build brand awareness
  • Establish and foster non-paid referral partnerships through timely and consistent business development
  • Strategize and implement quarterly sales and marketing plan which includes the conceptualization and execution of internal and external events and presentations to prospects and professionals
  • Create and host fundraising community events to benefit various organization such as The Paramus Children's Health Foundation, Alzheimer’s of New Jersey, Gary Sinise Foundation, St Jude’s Children’s Research Hospital and Center for Food Action
  • Create and implemented best practices to streamline the move-in process and enhance customer experience
  • Sales coach for new hire Director of Sales, New Jersey properties.

Director of Community Relations

The Bristal
Woodcliff Lake, New Jersey
07.2013 - 01.2016
  • Accelerated the census growth of an 8-month-old, assisted living and memory care community from 38% to 94%
  • Responsible for generating qualified leads, obtaining appointments, providing tours and closing the sale
  • Responsible for consistent communication with the prospect and family to overcome hurdles and move the sale forward
  • Established partnerships through business development with local government agencies, non-profits, and businesses pertinent to driving the business to increased revenue
  • Increased referrals from healthcare professionals and other non-paid professional referral partners
  • Developed and execute strategic quarterly sales and marketing plan to include planning monthly sales events for prospects and professionals
  • Organized and directed outreach events and programs for the local community to gain more exposure
  • Attended conferences, workshops, and other networking events to promote the The Bristal brand.
  • Drafted creative marketing materials such as brochures, flyers and presentations.

Community Sales Director

Atria Senior Living
Rye Brook, New York
01.2010 - 07.2013
  • Increased census and grew revenue at this Independent Living community through inside and outside sales efforts
  • Responsible for generating leads, touring potential residents and families, and ongoing communication through the close of sale
  • Developed and strengthened relationships with all non-paid professional referral partners such as case managers, social workers, physicians, elder care attorneys, realtors, and through presentations, routine field visits, hosting community events and road shows
  • Established partnerships with local businesses to cross-promote products or services.
  • Analyzed competitors' activities and identified new business opportunities in the marketplace.
  • Facilitated family and friend relationships as a solid referral base by planning and hosting community events
  • Selected by management to support Atria Stamford and represent the Salesforce at the community for a four-month period, while maintaining the community sales director position and all sales responsibilities at Atria Rye Brook.

Director of Sales and Merchandising

Nation Design
New York, New York
09.2001 - 12.2005
  • Exceeded 2002 projected sales within the first six months of joining the company by landing the largest account for the company, which was Talbots within the first 3 months of joining Nation Design. Company annual sales grew from 550K to $7M+

Executive Vice President Private Label Division

Susan Bristol, Inc.
New York, New York
01.2000 - 05.2001
  • Directed and managed the private label division of a $95 million apparel company, leading a merchandising, design. sourcing and production team of 80+ and grew the business by 50% within the first 9 months, with average profit margin of 36%. Increased account base to include Talbots, Talbots International, Brooks Brothers, Macy’s and LL Bean.

Executive Vice President of Private Label Division

Foxcroft Sportswear, A Division of TAG
New York, New York
09.1991 - 01.2000

Education

Bachelor of Arts - Studio Art

St. Michael’s College
Colchester, VT

Skills

  • Senior Living Sales
  • Revenue Growth
  • Strong Written and Verbal Communicator
  • Client Relationship Management
  • Customer Experience
  • Grace Under Pressure
  • Team-Focused
  • Sales Leadership and Training

Hobbies and Interests

  • Art Galleries and Museums
  • Old Movies
  • Cooking
  • Tennis
  • Fundraising

References

References available upon request.

Timeline

Director of Sales

Sunrise Senior Living
01.2016 - Current

Director of Community Relations

The Bristal
07.2013 - 01.2016

Community Sales Director

Atria Senior Living
01.2010 - 07.2013

Director of Sales and Merchandising

Nation Design
09.2001 - 12.2005

Executive Vice President Private Label Division

Susan Bristol, Inc.
01.2000 - 05.2001

Executive Vice President of Private Label Division

Foxcroft Sportswear, A Division of TAG
09.1991 - 01.2000

Bachelor of Arts - Studio Art

St. Michael’s College

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Barbara Reynolds-Mattesich