Barbara Samuelson
Summary
Inventive Marketing Manager with excellent client (internal and external) alliances, issue resolution, and relationship-building expertise. Expert legal knowledge of Company marketing legal requirements (B2B and B2C) and strong collaborative skills leading to optimum outcomes.
Overview
19
19
years of professional experience
Work History
Director of Business Development
ORCA Golf
03.2020 - Current
- As the only women/minority-owned golf bag company in the United States, Orca operates with a purpose: to drive inclusiveness and empowerment
- We design and build stylish, functional, modern golf bags with only the highest-quality craftsmanship and pinpoint attention to detail
- Build successful partnerships with other Golf verticals for designing and building white-label golf bags, custom golf bags and unique, luxury Tee gifts
- Develop relationships with clients and become a client's trusted advisor
- Work cross-departmentally to ensure projects are designed to specifications and delivered within agreed-upon timelines
- Design and maintain an effective and interactive social media presence
Market Leader
Women On Course
01.2020 - Current
- Work with local Golf Courses throughout Houston, TX Dallas, TX and Jacksonville, FL and Charlotte, NC, to provide Golf clinics, play and tournaments, to encourage women to become involved in the game of golf
- Build relationships with local community leaders and retail to provide benefits to Women on Course members
- Negotiate Partnerships, nationwide, to increase their revenue and increase our membership
Agency Account/Project Manager III
web.com
01.2017 - 01.2020
- Provided a full range of Internet services to businesses to help them compete and succeed online
- Web.com met the needs of small and large businesses anywhere along their lifecycle with affordable, subscription-based solutions including website design and management
- Account/Project managed development to launch new 400+ websites for PGA, Korn Ferry Tour players as well as PGA Golf Foundations, PGA Tour and Troon, national healthcare companies as well as multiple retail and educational websites
- Ensured legal compliance for respective companies were met
- Responsible for account setup which included: conducting initial interviews with business owners, consulting with them on what solutions for the best web presence and how to drive new traffic
- Provided real-time guidance and recommendations on website improvements, schedules and project scopes which included consulting with internal fulfillment groups to create timelines, scope definitions, wireframes, mock-ups, content migration/creation, development, on-site SEO, PPC landing pages and ensured projects are completed on time, on budget, as expected with the highest level of client satisfaction
Manager
Sprint (T-mobile)
01.2005 - 01.2016
- A Global communications company that provided more than 58 million connections annually
- Held a variety of progressively challenging positions, including leadership positions in the company's subsidiary, CenturyLink, a communications, hosting, cloud and information technology services company
- Account Manager for 30+ clients, vendors, agencies and internal teams simultaneously
- Ensured compliance with industry regulations and corporate legal requirements were met with internal and external clients
- Managed multiple Events/Golf events for Sales and Sales' Clients
- Decreased communication budget by 1/3, based on analysis of usage vs production cost
- Increased value of photoshoot budget by utilizing same location for multiple shoots, thus increased photography images ($1m budget)
- Managed team responsible for consumer experience for the sales, customer service, product and technical aspects of a $2 billion product
- Earned multiple quality awards for outstanding leadership, performance, dedication and expertise
- Served in volunteer capacity on multiple corporate-wide quality improvement teams
Account Manager
VMLY&R
- An internationally recognized and award-winning marketing and advertising agency noted for integrating strategy and intelligence with creativity to develop interactive, customer-focused platforms and experiences
- Managed a $140 million account for a retail chain with 990+ stores across the southeast
- Orchestrated Super Bowl advertising for the client (title sponsor)
- Produced 50+ ads within a 45-day window
- Spearheaded multiple marketing campaigns for professional sports sponsorships, college sponsorships and charity foundations
- Managed all sponsorship contracts and made recommendations for the renewal for sponsorship contracts
Education
Bachelor of Arts -
Saint Marys College
Notre Dame, INSkills
- Account Management
- Regulatory Compliance
- Program Management
- Strategic Planning
- Event Planning
- Photography Management
- Copywriting and Editing
Affiliations
- Women In the Golf Industry
- Ladies Professional Golf Association (LPGA)
- USGA
- FSGA
- Women On Course
Hobbies and Interests
- Golf
- Travel
- Sailing
Timeline
Director of Business Development
ORCA Golf
03.2020 - Current
Market Leader
Women On Course
01.2020 - Current
Agency Account/Project Manager III
web.com
01.2017 - 01.2020
Manager
Sprint (T-mobile)
01.2005 - 01.2016
Account Manager
VMLY&R
Bachelor of Arts -
Saint Marys College
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