Summary
Overview
Work History
Education
Timeline
Generic

Barbara Sayre

401 E. Grand River, Laingsburg,MI

Summary

Seasoned Marketing Director with background in creating and implementing strategic marketing plans. Strengths include ability to drive brand growth, develop innovative campaigns, and cultivate partnerships. Recognized for transforming business objectives into successful marketing initiatives. Made significant contributions to boosting company visibility and revenue in previous roles.

Overview

33
33
years of professional experience

Work History

Licensed Property & Casualty Insurance Agent

C & M Insurance
Kalkaska, MI
02.2019 - 10.2021
  • Wrote new policies, made changes to existing policies, and provided quotes.
  • Negotiated contracts with providers to secure competitive rates for customers.
  • Collaborated with provider teams such as Underwriters and Claims Adjusters to ensure accuracy.
  • Provided assistance with billing inquiries, payment processing, and customer service issues.

Licensed Insurance Agent

Hagerty Insurance
Traverse City, MI
10.2014 - 01.2017
  • Counseled prospects and policyholders on coverage, limits and regulations.
  • Issued policies, processed endorsements, and answered questions professionally and promptly.
  • Performed routine follow-up calls to assess customer satisfaction with products and services.
  • Pursued continued professional development through insurance workshops, courses and webinars.
  • Remained current on latest industry trends by gaining comprehensive knowledge of financial and insurance products, services, and best practices.
  • Provided guidance and support to less experienced agents during onboarding process.

Accounting Clerk

J. America
Fowlerville, MI
02.2013 - 10.2014
  • Managed daily bookkeeping functions with attention to accounts receivable, accounts payable and invoicing.
  • Entered invoices into accounting software, and updated accounts.

Marketing Manager

A.J. Boggs & Company
Okemos, MI
07.2009 - 02.2013
  • Conducted research to determine ideal markets for products and services.
  • Produced ideas for promotional events or activities and organized them efficiently.
  • Drafted press releases announcing new products or services.
  • Identified opportunities for new client acquisition through various marketing channels.
  • Managed the design and production of promotional materials, such as websites and brochures.
  • Oversaw the company's marketing budget.
  • Recruited technology candidates for internal and external positions.

At Risk Teacher/Librarian

Traverse City Area Public Schools
Traverse City, MI
09.2004 - 06.2009
  • Instructed Title One students in academic subjects such as math, science, language arts, social studies, and history.
  • Managed student behavior in classroom by establishing and enforcing rules and procedures.
  • Conquered challenges of working with highly diverse student population to attain exceptional student achievement.
  • Managed daily operations of the library, including staffing issues, budgeting, inventory control, and purchasing.
  • Negotiated with vendors for the acquisition of library materials, securing cost-effective deals.
  • Curated a diverse collection of materials, including digital resources, and multimedia, to meet community needs.
  • Cleaned and repaired damaged books and library resource materials.
  • Led community outreach initiatives, fostering strong relationships between the library, families and local organizations.
  • Developed and maintained library collection by selecting, ordering, cataloguing, and classifying books and other materials.

Co-owner

All About Me Boutique
Elk Rapids, MI
01.2004 - 01.2006
  • Created marketing campaigns to promote products and services.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Negotiated contracts with vendors and suppliers to secure the best terms possible.
  • Managed day-to-day business operations including staffing, inventory management, budgeting, accounting, and payroll processing.

Marketing Director

Capital Region International Airport Authority
Lansing, MI
10.1990 - 05.1995
  • Conducted research to determine ideal markets for products and services.
  • Managed the creative process, working closely with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Developed and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
  • Developed and implemented marketing strategies to increase brand awareness and sales.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Stayed abreast of marketing trends and technologies to keep the organization at the forefront of the industry.
  • Oversaw the creation of marketing collateral, including brochures and presentations, to support sales efforts.
  • Planned advertising campaigns for online, print, broadcast, and billboards.
  • Wrote such corporate materials as newsletters and annual reports.
  • Conducted community presentations to increase awareness and passenger loads.
  • Marketed products and services at tradeshows and promotional events.

Assistant Marketing Manager

Capital Area Transit Authority
Lansing, MI
10.1988 - 10.1990
  • Collected and analyzed market research data for use in forecasting.
  • Coordinated with external agencies to develop advertising campaigns that align with overall corporate strategy.
  • Coordinated marketing events for showcasing product and service offerings.
  • Designed promotional materials such as flyers, brochures, and newsletters.
  • Managed relationships with vendors to ensure availability of materials for marketing initiatives.
  • Worked with management team to oversee and monitor marketing strategy including creating annual reports.

Education

Master of Arts - Advertising/Marketing

Michigan State University
East Lansing, MI
08-1986

Bachelor of Arts - Economics And Management

Albion College
Albion
05-1985

Timeline

Licensed Property & Casualty Insurance Agent

C & M Insurance
02.2019 - 10.2021

Licensed Insurance Agent

Hagerty Insurance
10.2014 - 01.2017

Accounting Clerk

J. America
02.2013 - 10.2014

Marketing Manager

A.J. Boggs & Company
07.2009 - 02.2013

At Risk Teacher/Librarian

Traverse City Area Public Schools
09.2004 - 06.2009

Co-owner

All About Me Boutique
01.2004 - 01.2006

Marketing Director

Capital Region International Airport Authority
10.1990 - 05.1995

Assistant Marketing Manager

Capital Area Transit Authority
10.1988 - 10.1990

Master of Arts - Advertising/Marketing

Michigan State University

Bachelor of Arts - Economics And Management

Albion College

Similar Profiles

CREATE PROFILE
Barbara Sayre