Barb Smith Gray

Work History

Atlas Branding Agencies

, United States

01.2011 - Current

Consistently achieved positive results by leading various campaigns for different clients, consistently meeting sales goals and generating qualified leads. Implemented effective online marketing strategies to improve brand visibility and enhance customer engagement.
Developed tailored marketing materials to boost product awareness from initial concept to launch.
Ongoing collaboration with cross-functional teams and stakeholders to implement communication initiatives that maintained a consistent brand voice by enforcing style guidelines and creating clear, concise messaging.
Developed clear, engaging messages by analyzing complex topics for diverse audiences. Executed targeted content marketing strategies to improve comprehension, accessibility, and showcase industry expertise. Utilized SEO best practices and data-driven insights to establish thought leadership.
Enhanced audience engagement on social media platforms by strategically managing them, increasing reach through curated, trend-driven content and data-driven analytics for continuous optimization.
Coordinated project timelines with stakeholders to ensure on-time delivery of marketing initiatives while maintaining quality and effectiveness.
Facilitated training on best practices in digital communication, raising overall quality of output.
Maintained up-to-date knowledge of industry best practices by attending conferences, workshops, and webinars to stay ahead of emerging trends in digital marketing strategy development.

Progressive Insurance

Riverview, Florida

11.2023 - 07.2024

Improved customer satisfaction by providing timely updates and resolutions to their claims inquiries.
Developed positive relationships with policyholders and claimants, fostering trust through transparency during the claim process.
Reduced claim processing time by efficiently investigating and evaluating insurance claims.
Ensured accurate record-keeping within database systems for audit purposes and streamlined retrieval of pertinent information during claim reviews.
Utilized advanced software tools to manage workload efficiently, prioritizing tasks based on urgency or complexity level.
Examined claims forms and other records to determine insurance coverage.
Answered customer questions regarding deductibles.
Conducted comprehensive interviews of witnesses and claimants to gather facts and information and reviewed police reports and physical property damage to determine extent of liability.
Identified insurance coverage limitations with thorough examinations of claims documentation and related records.
Conducted day-to-day administrative tasks to maintain information files and process paperwork.
Identified suspicious losses and contacted manager for investigative assistance.

Bodylogicmd

Boca Raton, Florida

08.2008 - 03.2010

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed social media accounts for optimal audience engagement and increased online presence.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Optimized website content for improved search engine rankings and increased web traffic.

Enterprise Rent-A-Car

NC, MO, AR

01.1999 - 08.2008

Increased revenue by identifying growth opportunities and expanding into new markets.
Provided exceptional customer service, resulting in increased client retention rates and positive feedback.
Managed a team of rental agents, ensuring efficient operations and high-quality service to clients.
Led staff training initiatives to improve product knowledge and sales techniques among team members.
Built a strong referral network through active engagement with industry professionals, yielding additional business opportunities.
Conducted regular audits of rental agreements and documentation, ensuring legal compliance.
Enhanced customer satisfaction by promptly addressing concerns and providing effective solutions for rental issues.
Mentored junior staff members on best practices in rental management, contributing to their professional development.
Helped train new staff on company policies, procedures and standards, boosting productivity.
Executed sales and marketing initiatives to increase revenue for company.
Implemented rental asset processes and cleanliness standards.
Coordinated with sales teams and clients to manage inventory, adjust orders, and handle logistics.
Placed sales calls and handled sales for incoming customer calls.
Managed multiple tasks in high-volume environment.
Addressed customer complaints and resolved issues to promote satisfaction.