BARBARA SUNDQUIST
FRANKLIN,WISCONSIN
Summary
Results-driven Sales leader with extensive experience in senior services and community-based business development. Expertise in cultivating high-value referral partnerships, driving occupancy growth, and executing strategic marketing initiatives. Proven ability to leverage CRM systems, manage budgets, and lead cross-functional teams to exceed organizational objectives and enhance quality of life for older adults.
Overview
16
16
years of professional experience
Work History
BUSINESS DEVELOPMENT MANAGER
Commonheart Home Health & Hospice
02.2024 - 01.2025
- Forged and sustained strategic referral networks with hospitals, CBRFs, and physician practices
- Partnered with leadership on strategic planning, KPI monitoring, and project execution
- Designed and executed community outreach events to generate qualified leads and elevate brand presence
- Implement a CRM-integrated tracking system to optimize workflows and measure growth
- Organize, participate in, or present educational programming on special topics or regulations to enhance services reputation
- Maintaining, and distributing collateral materials
COMMUNITY RESOURCE DIRECTOR
Sinceri – Howard Village
05.2022 - 07.2023
- Design and deliver resident-centric events and presentations to drive engagement and referrals
- Lead daily leadership huddles to align goals and review performance metrics
- Manage marketing campaigns, budgets, and occupancy forecasting to meet targets
- Develop 30/60/90-day sales plans and maintain a robust CRM database of client profiles
- Direct lease administration and coordinate all move-in/move-out logistics for seamless resident transitions
SALES/MARKETING MANAGER
Parking Company of America – Fast Park and Relax
11.2008 - 03.2020
- Executed B2B sales campaigns and key account management to exceed membership growth goals
- Negotiated contracts and prepared detailed proposal's and revenue forecasts
- Represented the company at industry conferences and local networking associations
- Created sales collateral, conducted presentations, and delivered exceptional customer service
Education
High School -
South Division High School
Milwaukee, WisconsinAlverno College - General Education Enrichment
Alverno College
Milwaukee, WisconsinMATC - Computer Enrichment classes
MATC
West Allis, WisconsinSkills
- Strategic Partnership Development
- Business-Development & Lead Generation
- CRM Implementation & Data Analytics
- Event Planning & Community Outreach
- Sales Forecasting & Budget Management
- Lease Administration & Operations Coordination
- Cross-Functional Team Leadership
- Public Speaking & Presentation Skills
Technical Skills
- Microsoft Office Suite (Word, Excel)
- Quickbooks
- Windows 11
- Various CRM Platforms (Sage, Welcome Home, Trella, Sales Force)
Timeline
BUSINESS DEVELOPMENT MANAGER
Commonheart Home Health & Hospice
02.2024 - 01.2025
COMMUNITY RESOURCE DIRECTOR
Sinceri – Howard Village
05.2022 - 07.2023
SALES/MARKETING MANAGER
Parking Company of America – Fast Park and Relax
11.2008 - 03.2020
Alverno College - General Education Enrichment
Alverno College
MATC - Computer Enrichment classes
MATC
High School -
South Division High School
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