Barbara Warren
New York,NY
Summary
Exceptional leadership, communication, business development, and innovative thinking skills
Overview
27
27
years of professional experience
Work History
CMO/BRAND STRATEGY
THE PROAGEWOMAN
07.2022 - Current
- Building revenue stream for first luxury digital magazine and media platform for women 40+. Selling advertisements for magazine and social media, along with paid content, Instagram posts, revenue shares, and giveaways
- Booking sponsorships for upcoming virtual summit. Soliciting brands, financial institutions, and investment funds. Created sponsorship packages at multiple tiers, ensuring maximum exposure for participants
- Developed and executed marketing programs and general business solutions resulting in increased company exposure and customer traffic
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets
- Provide ongoing communication strategies to grow following, ensure consistent brand messaging, and growth opportunities
CHIEF CREATIVE OFFICER (CCO)-BBW ADVISORY SERVICES
BBW ADVISORY SERVICES
01.2010 - Current
- With success as an entrepreneur, access to an extensive network, and passion for research, I have gained expertise in various areas that are in demand by established and emerging brands
- I've worked across multiple sectors seeking help in marketing, branding, growth strategy, merchandising, and product development
- Increased sales 25-35% with improved targeting, marketing, and products
- Clients include TheProAgeWoman, MMSkincare, Colori Cashmere, Gilt Groupe, CanopyClub, L'EtoileSport, GoDotDash, Jane Marvel, and Abbey Glass
CO-FOUNDER
CURATION HAMPTONS
04.2021 - 09.2022
- Conceived and executed an exclusive luxury private shopping venue in The Hamptons
- Achieved sales of $85-$95k in ten weeks
- Utilized expertise as a curator to create a unique venue targeting exclusive clientele accustomed to a high-service shopping experience
- Globally sourced and bought apparel, accessories, housewares, and fine jewelry
- Weekly events held in-store, including wine tastings, trunk shows, and fundraisers
- Created multiple shopping events with The Southampton Art Center, Holiday House, and The Hamptons Designer Showhouse
FOUNDER
PERENNIAL PROJECT
02.2018 - 09.2021
- As an active voice in the pro-aging movement via social media, speaking events, podcasts, and television appearances, I saw the need for a lifestyle club concept exclusively focused on physical, social, and intellectual needs of the midlife population.
- Developed business plan with former Head of Health and Wellness from Soho House for 15,000' flagship club in NYC with 3-5 year rollout to major cities
- Clubs included workouts designed for aging population by founders of the barre method, workspaces, meeting rooms, theatre, and restaurant helmed by a Michelin-starred chef.
- Theatre to host guest speakers including head of The Cleveland Clinic, The Modern Elder Academy, authors, as well as live musical performances
PRESIDENT AND CREATIVE DIRECTOR-B3.0 ACTIVE
B3.0 ACTIVE
02.2014 - 10.2017
- Demonstrated foresight in recognizing the opportunity for an elevated athleisure collection at onset of fitness apparel boom. Launched first luxury activewear and streetwear collection, catering to a sophisticated, fashion-forward demographic
- Key innovations included reintroduction of tracksuits, utilization of cashmere as a sports coverup, and offering an interchangeable wardrobe for sport and street
- Assembled and managed team of designers, national sales force, and production partners based in Hong Kong
- Delivered sales of $300k in first season.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives
- Established and maintained strong relationships with customers, vendors and strategic partners
- Initiated strategy to drive company growth and increase market share and profitability
FOUNDER AND CREATIVE DIRECTOR
WHITE+WARREN
03.1997 - 12.2008
- Created the first affordable luxury knitwear brand producing cashmere from China
- Funded by venture capital and reached profitability in the first year on sales of $685k
- Built volume to over $45 million annually
- Provided creative direction to a design team of 10 and oversaw development of the entire collection from concept to execution
- Negotiated with factory partners on all aspects of production
- Sold hundreds of retailers including Neiman Marcus, Saks Fifth Avenue, Barneys, Fred Segal, and Nordstrom
Education
BA - Art History
George Washington University
Washington, DCSkills
- Marketing
- Business Development
- Team Leadership
- Branding
- Oral and Written Communication
- Expertise in Midlife Market
- PL Accountability
- Google Suite
- Social Media
- Word Press
- Analytical and Critical Thinking
- Public Speaking
Hobbies And Interests
- Tennis
- Pilates
- Fitness
- Cooking
- Gardening
- Travel
- Hiking
Timeline
CMO/BRAND STRATEGY
THE PROAGEWOMAN
07.2022 - Current
CO-FOUNDER
CURATION HAMPTONS
04.2021 - 09.2022
FOUNDER
PERENNIAL PROJECT
02.2018 - 09.2021
PRESIDENT AND CREATIVE DIRECTOR-B3.0 ACTIVE
B3.0 ACTIVE
02.2014 - 10.2017
CHIEF CREATIVE OFFICER (CCO)-BBW ADVISORY SERVICES
BBW ADVISORY SERVICES
01.2010 - Current
FOUNDER AND CREATIVE DIRECTOR
WHITE+WARREN
03.1997 - 12.2008
BA - Art History
George Washington University
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