Barbara Williams
Jersey City,NJ
Summary
Experienced hotel General Manager focused on corporate sales and operational management. Overall management responsibility for profitability, marketing, sales, daily operations, customer service, expense controls, supervision of staff, hiring, training, planning, and budgets. Strong relationships with corporate clients, United Nations delegations, relocation firms, competing extended stay providers and landlords providing rental units. I believe that excellent customer service drives the organization’s profitability and reputation in the marketplace.
Overview
27
27
years of professional experience
Work History
Senior Executive
HighStreet Group LLC
02.2025 - Current
- Senior executive providing sales and operational consulting to the hotel industry.
- Assistance in securing new corporate clients and retaining existing clients
- Strategies for improving room rates and occupancy
- Review of the hotels operations for efficiency, client service and staffing
- Prior to joining HighStreet provided marketing/sales consulting services for clients including Silversuites Residences at Beekman Tower, part of Silverstein Properties Inc., and Nectar Furnished Accommodations.
- Owner of BW Properties which provided real estate brokerage services (currently inactive)
- HighStreet Group LLC provides sales and operational consulting services primarily to the hospitality and real estate industries.
Sales Director
Hotel Hugo
Soho
04.2024 - 02.2025
- Sales Director for a 100 room boutique hotel in Soho.
- Focus on corporate clients. Direct relationship with key clients
- Exceed budgeted sales each month which was an increase over the previous year
- Highly engaged with sales team to drive bookings to the property through strategic pricing, exceptional guest experience and service
- Conducted monthly industry events on the property to expose the property to local companies and relocation companies
- Coordinated with the Food and Beverage department for clients requesting events at the hotel
Managing Director
AKA Times Square
Times Square NYC
01.2022 - 04.2023
- Managed all aspects of a full service high end property in Times Square NYC.
- Assisted the corporate office represent the property to potential investors interested in the portfolio/brand
- Managed operations, sales and liaised with the local hotel union
- Produced monthly variance reports to corporate office showing overall profitability, revenue and expenses analysis
- Worked with the sales team to increase bookings to the property through strategic pricing, exceptional guest experience and service
- Conducted monthly industry events on the property to expose the property to local companies
Director of Sales
Sutton Court Hotel Residence
06.2017 - 11.2020
- Responsible for acquiring corporate accounts, client retention, revenue growth
- Increased revenue first year by $1.6 Million
- Collaborated with management and marketing to increase property growth
General Manager NY Office
National Corporate Housing
06.2014 - 05.2016
- General Manager, responsible for sales and operations for the NY Metro market which had an inventory of between 60 and 100 apartments
- Responsible for securing inventory and negotiating rental rates with landlords and customers
- National Corporate Housing is a full-service housing company that offers temporary furnished housing, travel, and hotel assistance.
General Manager
AKA United Nations Hotel
04.2005 - 07.2013
- Overall management responsibility for profitability, marketing, sales, daily operations, customer service, expense controls, supervision of union and non-union staff, hiring, training, planning, and budgets
- Exceeded revenue and earnings goals in 6 out of 8 years
- Operated the property with the lowest expense / overhead ratio in AKA’s portfolio (8 properties).
- Consistently received a score of 95% plus on customer surveys
- Asset maintenance and operational quality rated as “excellent” by an independent audit by a major investor (2013)
- Managed major renovations at the property
- AKA United Nations is a 95 suite luxury extended stay residence.
Operations Manager
Acocella & Company
01.2003 - 01.2004
Sales Manager
Empire State Properties
01.2001 - 01.2003
Global Relocation Manager
Lehman Brothers
01.1999 - 01.2001
Education
BBA -
Dowling College
Proficient Programming
- OSCAR Hotel Management System
- Inn Roads Hotel Management System
- YARDI vendor payment application
- Microsoft Word
- Microsoft Excel
Timeline
Senior Executive
HighStreet Group LLC
02.2025 - Current
Sales Director
Hotel Hugo
04.2024 - 02.2025
Managing Director
AKA Times Square
01.2022 - 04.2023
Director of Sales
Sutton Court Hotel Residence
06.2017 - 11.2020
General Manager NY Office
National Corporate Housing
06.2014 - 05.2016
General Manager
AKA United Nations Hotel
04.2005 - 07.2013
Operations Manager
Acocella & Company
01.2003 - 01.2004
Sales Manager
Empire State Properties
01.2001 - 01.2003
Global Relocation Manager
Lehman Brothers
01.1999 - 01.2001
BBA -
Dowling College