BARBARA ERICKSON WILSON
Great Lakes/ Finger Lakes Region,New York
Summary
Accomplished, well-rounded and service-focused Sales Rep/ District Manager/Leader dedicated to giving every customer positive experiences to promote loyalty and repeat business. Whomever the customer is. Sales leader with core values that include sound judgment, good planning abilities, adaptability and interpersonal communication strengths, while fostering solution oriented forward thinking and collaboration.
Dedicated Transportation Industry professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
29
29
years of professional experience
Work History
Mobile Sales Account Manager
Integrated Supply Network Inc.
06.2021 - Current
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Developed and maintained relationships with customers (Mobile Tool dealer/ business owners) and suppliers through account development.
- Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Developed detailed plans based on broad guidance and direction.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Managed portfolio of over 200 accounts totaling over million dollars in sales annually.
District Manager
Mac Tools/ Stanley Black And Decker
07.2018 - 05.2021
- Forge and nurture impactful relationships with franchisees to cultivate loyalty, boosting customer satisfaction ratings, and keep purchases in house
- Boost brand awareness, implement promotional campaigns and employ sales tactics to foster business growth
- Interact and intimately work with struggling franchisees, helping to build lasting rapport and boosting revenue opportunities
- Liaise with franchisees, management and sales team to better understand customer needs and recommend appropriate solutions
- Produce remarkable sales and enhanced numbers by managing complete life cycle from networking through ongoing account servicing
- Maintain routine communication with franchisees to assess overall satisfaction, resolve complaints and promote new offerings
- Manage all sales plan activities, including strategic pre-order, pre-plan, and leveraging pop up sales promotions, resulting in business growth for franchisees as well as corporation
- Create and execute bi- monthly Field excellence Meetings with district in3 different geographical locations
- These meetings are held in person when able, and I present virtually through Zoom and Teams when necessary
- Conduct interactive work with/ field contacts with franchisees weekly, looking in depth into business health, and practices
- Assist in fostering good collection skills that are unique to the mobile tool industry
Employee Distributor/ Mobile Tool Store Operator
Mac Tools/Stanley Black And Decker
09.2016 - 07.2018
- Operated a mobile tool store in a geographical area, servicing customers' needs both with new items and warranted items
- Be a model operation of a Mac Tools mobile business by achieving and maintaining certain thresholds that are standard for a healthy Mac Tools distributor
- Build from ground up to thriving, a viable territory/list of accounts to allow for sale to prospective franchisee(s), by customer service and sales to end users
- Participate in company wide sales programs and activities while also operating as route sales expert
- Up sold and closed customer sales by driving product benefits around client/end user needs and increased revenue
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands
- Built strong rapport with clients by understanding needs and clearly explaining products
- Completed customer searches to generate new leads
- Communicate, share and explain the Mac Tools franchise opportunity to interested persons
- Utilized effective communication and active listening skills to create client rapport to grow profitability
Outside Sales Representative
Myers Industries/ Myers Tire Supply
08.2014 - 08.2016
- Manage a portfolio of300+ accounts
- Negotiate prices, terms of sales and service agreements
- Quote prices, credit terms and other bid specifications
- Prospect and conduct face-to-face sales calls with business executives and directors throughout assigned territory
- Maintain knowledge of current sales and promotions, policies regarding payment and exchanges and security practices
- Build relationships with customers to promote long term business growth
- Travel and cover an18-county territory covering Central and Northern NY
- Computed total costs and profit requirements for customer sales to provide accurate pricing
- Visited customer locations to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs
- Performed effectively in self-directed work environment, including managing day-to-day operations and decisions
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales
- Established new accounts through cold calling and personal visits to potential customers.
Business Owner/ Sole Proprietor
New Direction Tools & Equipment
02.2006 - 06.2012
- Provided Automotive, Heavy and PBE tools and equipment to customers
- Operated a Mobile tool store and traveled throughout the geographical area
- Worked as a sole proprietor and performed all aspects of running the business
- Studied and communicated with suppliers to stay on top of, and gain understanding of market directions and trends
- Selected the correct products based on customer needs, product specifications and applicable regulations
Field Sales Manager
Snap-on Inc
12.1999 - 12.2000
- Advised and was assigned to assist a sales force of14 franchised Snap-on dealers
- Worked as the liaison between Snap-on Inc
- And a targeted group of dealers
- Worked on the road, in the mobile store with dealers on their routes, provided corporate support
- Problem solved for the franchisees and their customers
- Worked open territories to provide service to customers (end users), and to prospect for franchised dealer candidates
- Presented products (both tangible and business practice) to dealers through monthly sales and growth meetings
- Attend and create monthly manager meetings with other FSM's
- Attend training and tool/equipment shows and seminars
- Created strategic brand building events to strengthen dealer business in their specific market territory, using tool shows and training events
- Prioritized tasks and projects to meet tight deadlines
Franchisee - Franchise Owner
Mobile Tool Franchisee, Snap-on Inc.
06.1996 - 12.1999
- Operated a mobile tool business as a franchise owner
- Operated first franchise from June2006 until Dec.1999, when I then took a position with Snap-on corporately as the Field Sales Manager for the area
- Took over an area that was opening up upon the retirement of one of the franchisees in my group in Dec2000
- Owned and operated that franchise until January2006 Performed all the tasks of being a Snap-on mobile tool franchisee by selling tools and equipment to specified list of calls (customers and businesses)
Education
High School Diploma -
Corry Area High School
Corry, PASome College (No Degree) - Business Management
Central City Business Institute
Syracuse, NYSkills
- Business development
- Coaching and mentoring
- Goal attainment
- Performance improvement
- Sale expertise
- Recruitment
- Customer service-oriented
- Team leadership
- Time management
- Decision-making
- Verbal and written communication
- Complex Problem-solving
- Goal setting
- Documentation and reporting
- Relationship building
- Strategic planning
- Cross-functional teamwork
- Customer relationship management (CRM)
- Sales techniques
- Sales management
- Marketing
- Lead generation
- Clear communication
- Networking strategies
- Teamwork and collaboration
- Effective communication
- Adaptability and flexibility
- Attention to detail
- Multitasking Abilities
- Excellent communication
- Organizational skills
- Work Planning and Prioritization
- Customer relationship management
- Professional and courteous
- Negotiation and conflict resolution
- Client relationship building
Accomplishments
- Received prestigious Eagle Award in Feb.2019 at annual recognition event as #1 District Manager in my Region for2018. Was one of only ten DM's to receive top award.
- Received recognition as top District Manager of new tool storage line in Dec.2018 by producing more sales in single district than any region produced.
- Recognized as top performer in Diagnostic sales categories continually.
- Set sales record in May 2020 for future promotional sales orders as a district at Mac Tools. I achieved the highest dollar amount for a district within N.A. frequently during my tenure.
- Achieved honor of Presidents club at ISN for sales goal attainment for multiple years.
Timeline
Mobile Sales Account Manager
Integrated Supply Network Inc.
06.2021 - Current
District Manager
Mac Tools/ Stanley Black And Decker
07.2018 - 05.2021
Employee Distributor/ Mobile Tool Store Operator
Mac Tools/Stanley Black And Decker
09.2016 - 07.2018
Outside Sales Representative
Myers Industries/ Myers Tire Supply
08.2014 - 08.2016
Business Owner/ Sole Proprietor
New Direction Tools & Equipment
02.2006 - 06.2012
Field Sales Manager
Snap-on Inc
12.1999 - 12.2000
Franchisee - Franchise Owner
Mobile Tool Franchisee, Snap-on Inc.
06.1996 - 12.1999
High School Diploma -
Corry Area High School
Some College (No Degree) - Business Management
Central City Business Institute
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