Barbara Zoe St John
New Orleans,LA
Summary
Hospitality professional with 8+ years in hotel operations and 3+ years of hands-on Cloudbeds experience, including multiple PMS implementations across independent and multi-property portfolios. Proven ability to build pipelines, win new business through consultative sales, expand existing accounts, and protect long-term revenue through retention and adoption. Trusted advisor to owners, founders, and operators, bridging operational realities with scalable technology solutions. Passionate about creating positive work environments and guest experiences.
Experienced with strategic planning, operational efficiency, and team leadership. Utilizes innovative approaches to drive business growth and client satisfaction. Track record of fostering collaborative environments and achieving measurable outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Consulting General Manager
Hotel Francis
08.2025 - Current
- Led full Cloudbeds implementation, acting as primary PMS owner and subject-matter expert
- Advised ownership on technology selection, system configuration, and go-to-market readiness
- Partnered with ownership on ADR strategy, corporate contracts, and long-term revenue forecasting
- Delivered consultative presentations translating operational pain points into scalable tech solutions
- Identified opportunities for additional software, integrations, and workflow enhancements aligned with growth goals.
- Trained management to operate team of 12 efficiently.
- Result: Strong Cloudbeds adoption, improved performance visibility, and increased revenue stability.
Regional General Manager
Phoenix Hotel Group LLC
01.2023 - 01.2025
- Oversaw a multi-property hotel portfolio, serving as senior operational and strategic leader
- Drove Cloudbeds adoption across multiple hotels, including selection, implementation, training, and optimization
- Built and managed sales and opportunity pipelines related to management contracts, system upgrades, and operational expansion
- Regularly conducted consultative stakeholder presentations to hotel owners and investors
- Held weekly staff meetings to improve work culture and improve customer satisfaction
- Independently identified and advanced growth opportunities without dedicated BDR/SDR support
- Provided structured feedback to ownership and vendors on product gaps, feature requests, and competitive positioning
- Result: Expanded portfolio adoption of Cloudbeds, improved reporting accuracy, and increased owner confidence in tech-led growth.
General Manager
Highlander Mountain House
01.2023 - 01.2023
- Led hotel and restaurant operations with full P&L responsibility
- Optimized PMS and OTA strategies to align pricing with market demand
- Delivered financial and performance reporting to ownership
- Managed approximately 30 incoming calls, emails and faxes per day from customers
General Manager
Selina (Kalu Yala)
01.2019 - 01.2022
- Directed operations of a large hospitality property serving international travelers
- Collaborated with regional leadership on growth initiatives, brand positioning, and performance strategy
- Conducted operational reviews and strategic planning aligned with revenue outcomes
- Result: Increased visibility, guest satisfaction, and operational stability during a period of rapid change.
- Earned Tripadvisor Travelers’ Choice Award (2021) and top regional rankings
Hospitality Consultant
Casa Mahana Hotel
01.2019 - 01.2022
- Advised independent hotel ownership on daily operational efficiency, system optimization, and growth strategy
- Supported PMS configuration, integrations, and staff enablement as the property scaled
- Served as a trusted external advisor on hospitality technology and guest experience
Operations & Program Management
Panama
01.2017 - 01.2020
- Managed teams, budgets, and long-term operational planning
- Built SOPs, trained staff, and delivered performance reporting
Education
B.A. - History & International Relations
Rhodes College
Skills
- New Logo Acquisition & Consultative Sales
- Pipeline Development & Sales Forecasting
- ARR Growth, Upsell & Cross-Sell Strategy
- Net Dollar Retention (NDR) & Churn Reduction
- Cloudbeds PMS Implementation & Optimization
- Mid-Market & Independent Hotel Ecosystem
- Executive Stakeholder & Founder Relationships
- QBRs, Health Checks & Value Realization
- Cross-Functional Collaboration (Sales, Product, Marketing, Support)
- Hospitality Technology: Cloudbeds, Whistle by Cloudbeds, Sirvoy, Checkfront, GuestRevu, Wheelhouse, Atomize, Stripe
- Sales & Productivity Tools: Salesforce, HubSpot, Zendesk, Google Workspace, Slack, Asana, Canva, Microsoft Office
Certification
- Certified in Hotel Management — Selina Management Institute
- Google Project Management Certificate
- Financial Accounting Fundamentals — UVA Darden
- HubSpot Digital Marketing & Inbound Certifications
LANGUAGES
English (Native)
Spanish (Conversational)
Timeline
Consulting General Manager
Hotel Francis
08.2025 - Current
Regional General Manager
Phoenix Hotel Group LLC
01.2023 - 01.2025
General Manager
Highlander Mountain House
01.2023 - 01.2023
General Manager
Selina (Kalu Yala)
01.2019 - 01.2022
Hospitality Consultant
Casa Mahana Hotel
01.2019 - 01.2022
Operations & Program Management
Panama
01.2017 - 01.2020
B.A. - History & International Relations
Rhodes College