Summary
Overview
Work History
Education
Skills
Accomplishments
Social Security Number
Bank Account
Personal Information
Attributes - Personal Attributes
Hobbies and Interests
Certification
Languages
Timeline
Generic
Barbara M Perez Hernandez

Barbara M Perez Hernandez

Hialeah

Summary


Dynamic individual with hands-on experience in business management and marketing. Talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Overview

36
36
years of professional experience
1
1
Certification

Work History

Business Consultant

ISOR
10.2024 - Current

Company Overview: Integrated Solutions Operations Renewable .

- Develop business strategies by conducting comprehensive market research and competitor analysis.

- Finding Financial Strategies for the execution of ISOR numerous project.

Director

Mulatas Distributers
01.2023 - 01.2025

Company Overview; Import and distribution .

Supply chain management of Ruben Aviles products. Oversee all the process for imports and distribution of Rum and juices.

Business Representative Africa

Ruben Aviles Ron
01.2023 - 11.2024

New Market and New product strategy development. Meet all the compliance for the introduction of Ruben Aviles products in South Africa.

Director of Business Development

Barbara Aesthetic Clinic
11.2023 - 10.2024
  • Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
  • Increased client base by developing and implementing effective business development strategies.
  • Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.


Director

BTGA Enterprises
01.2019 - 01.2024
  • Supply chain management .
  • Project management.

Director

WBS Cement SA
01.2018 - 01.2019
  • Sand mining and supplies, customer management and market development .
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

International Etiquette, Image and Protocol Coach

BM Etiquette School
01.2014 - 01.2019

Training clients on social skills,

Preparing students for interview.

Coaching executive in international etiquette, business culture and protocols.

Event Coordinator for a beauty pageant

Miss Tourism Zimbabwe Trust
01.2015 - 01.2017
  • Managed event logistics and operations.
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
  • Manage relationships with stakeholders.
  • Developed creative marketing materials that generated interest and boosted event attendance.
  • Brainstormed and implemented creative event concepts and themes.

Fashion Art Ambassador Africa

Fashion Art Institute
01.2015 - 01.2017
  • Built relationships with key stakeholders, fostering collaboration and understanding between organization and community.
  • Served as organization ambassador at various charity events, promoting mission and values.
  • Developed and implemented comprehensive social media outreach strategy, resulting in increased followers.

Marketing Director

Landlake Holdings
01.2013 - 01.2017
  • Company Overview: Social housing and alternative energy.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.

Director

Rarefield Investment
01.1999 - 01.2017
  • Agricultural implements supply.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.

Destination Manager and Marketing Director

Munandi Travel and Tours
01.2011 - 01.2013
  • Developed strategic partnerships with local businesses, increasing destination offerings and attractiveness.
  • Strengthened brand awareness through social media engagement strategies targeting potential visitors worldwide.
  • Assisted stakeholders in understanding visitor preferences using data analysis techniques leading to better decisionmaking.

Marketing and Sales Director

Ebano Creations
01.2007 - 01.2009
  • Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
  • Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
  • Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.

Executive Director

Renco Spar Supermarket
01.2002 - 01.2006
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.

Executive Director

BW Supermarket
01.2003 - 01.2005

Company Overview: Retail business

  • Strengthened internal communication channels to facilitate cross-functional collaboration and decisionmaking.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public.

Human Resources Manager

Rarefield Investment
01.1999 - 01.2002
  • Company Overview: Agriculture equipment and inputs supply.
  • Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
  • Maintained accurate HR records in compliance with applicable laws, ensuring efficient data retrieval when required.
  • Conducted thorough internal investigations, addressing employee concerns with fairness and transparency.
  • Maintained payroll and benefits for employees in various locations, minimizing financial discrepancies through detailed program management.

Scientist

National Institute of Agricultural Sciences - INCA
01.1989 - 01.1998
  • Company Overview: Research Institute
  • Performed complex troubleshooting and assisted in leading initiatives to solve challenging scientific problems with assays or instrumentation.
  • Fostered collaborations with international research teams, enriching scope of scientific inquiry.

Education

Bachelor Business Administration (BBA) - Marketing Management

IMM
South Africa
01.2019

Economics -

IPE Raul Cepero Bonilla
01.1998

Chemistry Analytical Technician -

Polytechnic Institute 'Martires de Giron'
01.1989

Skills

  • Market research
  • Financial analysis
  • Supply chain management
  • Project management

Accomplishments

  • Founder of the BM Etiquette School
  • Author: The Best Midlife Planner (workbook)
  • Event organiser for up to 60,000 spectators, 2 million online
  • Nation Women's Heritage Society World Organisation Award winner 'Top Outstanding Woman in Leadership Excellence.' (2016)
  • Achievement as Lobbyist to the African Union candidate campaign for Secretary General of the UNWTO resulting in 2nd run up
  • Award winning for supporting the fashion industry (Philanthropy work)
  • Featured on various magazines as recognition for philanthropic and executive work: Testimony Magazine, Domino Magazine, Harare Magazine, Woman Magazine

Social Security Number

789893910

Bank Account

Bank of America, 8981-5946-5423

Personal Information

  • Date of Birth: 01/07/70
  • Gender: female
  • Driving License: class 4

Attributes - Personal Attributes

  • Self-motivated
  • Ability to work under pressure and exhibit grace
  • Result orientated
  • Fast learner
  • Good leadership skills
  • Impeccable social skills
  • Very creative
  • Team player
  • Tenacious
  • Good public speaking and presentation skills
  • Ability to handle multitasking
  • Attention to detail
  • Honest
  • Discrete
  • Good interpersonal skills
  • Strategic thinking

Hobbies and Interests

  • Reading and writing
  • Reiki
  • Dancing
  • Fashion designing
  • Travel
  • Exercise
  • Fencing

Certification

Bachelor of Business Administration in Marketing Management


Languages

English
Full Professional
Spanish
Native or Bilingual
French
Limited Working

Timeline

Business Consultant

ISOR
10.2024 - Current

Director of Business Development

Barbara Aesthetic Clinic
11.2023 - 10.2024

Director

Mulatas Distributers
01.2023 - 01.2025

Business Representative Africa

Ruben Aviles Ron
01.2023 - 11.2024

Director

BTGA Enterprises
01.2019 - 01.2024

Director

WBS Cement SA
01.2018 - 01.2019

Event Coordinator for a beauty pageant

Miss Tourism Zimbabwe Trust
01.2015 - 01.2017

Fashion Art Ambassador Africa

Fashion Art Institute
01.2015 - 01.2017

International Etiquette, Image and Protocol Coach

BM Etiquette School
01.2014 - 01.2019

Marketing Director

Landlake Holdings
01.2013 - 01.2017

Destination Manager and Marketing Director

Munandi Travel and Tours
01.2011 - 01.2013

Marketing and Sales Director

Ebano Creations
01.2007 - 01.2009

Executive Director

BW Supermarket
01.2003 - 01.2005

Executive Director

Renco Spar Supermarket
01.2002 - 01.2006

Director

Rarefield Investment
01.1999 - 01.2017

Human Resources Manager

Rarefield Investment
01.1999 - 01.2002

Scientist

National Institute of Agricultural Sciences - INCA
01.1989 - 01.1998

Economics -

IPE Raul Cepero Bonilla

Chemistry Analytical Technician -

Polytechnic Institute 'Martires de Giron'

Bachelor Business Administration (BBA) - Marketing Management

IMM
Barbara M Perez Hernandez