Summary
Overview
Work History
Education
Skills
Accomplishments
Social Security Number
Bank Account
Personal Information
Attributes - Personal Attributes
Hobbies and Interests
Certification
Languages
Timeline
Generic
Barbara M Perez Hernandez

Barbara M Perez Hernandez

Hialeah

Summary

Dynamic individual with hands-on experience in business management and marketing. Talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Overview

36
36
years of professional experience
1
1
Certification

Work History

Business Consultant

ISOR
South Africa
10.2024 - Current

Company Overview: Integrated Solutions Operations Renewable .

- Develop business strategies by conducting comprehensive market research and competitor analysis.

- Finding Financial Strategies for the execution of ISOR numerous project.

Director

Mulatas Distributers
South Africa
01.2023 - 01.2025

Company Overview; Import and distribution .

Supply chain management of Ruben Aviles products. Oversee all the process for imports and distribution of Rum and juices.

Business Representative Africa

Ruben Aviles Ron
01.2023 - 11.2024

New Market and New product strategy development. Meet all the compliance for the introduction of Ruben Aviles products in South Africa.

Director of Business Development

Barbara Aesthetic Clinic
Pretoria, SA
11.2023 - 10.2024
  • Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
  • Increased client base by developing and implementing effective business development strategies.
  • Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.

Director

BTGA Enterprises
South Africa
01.2019 - 01.2024
  • Supply chain management .
  • Project management.

Director

WBS Cement SA
South Africa
01.2018 - 01.2019
  • Sand mining and supplies, customer management and market development .
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

International Etiquette, Image and Protocol Coach

BM Etiquette School
Zimbabwe
01.2014 - 01.2019

Training clients on social skills,

Preparing students for interview.

Coaching executive in international etiquette, business culture and protocols.

Event Coordinator for a beauty pageant

Miss Tourism Zimbabwe Trust
Zimbabwe
01.2015 - 01.2017
  • Managed event logistics and operations.
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
  • Manage relationships with stakeholders.
  • Developed creative marketing materials that generated interest and boosted event attendance.
  • Brainstormed and implemented creative event concepts and themes.

Fashion Art Ambassador Africa

Fashion Art Institute
Spain, Madrid
01.2015 - 01.2017
  • Built relationships with key stakeholders, fostering collaboration and understanding between organization and community.
  • Served as organization ambassador at various charity events, promoting mission and values.
  • Developed and implemented comprehensive social media outreach strategy, resulting in increased followers.

Marketing Director

Landlake Holdings
Zimbabwe
01.2013 - 01.2017
  • Company Overview: Social housing and alternative energy.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.

Director

Rarefield Investment
Zimbabwe
01.1999 - 01.2017
  • Agricultural implements supply.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.

Destination Manager and Marketing Director

Munandi Travel and Tours
Zimbabwe
01.2011 - 01.2013
  • Developed strategic partnerships with local businesses, increasing destination offerings and attractiveness.
  • Strengthened brand awareness through social media engagement strategies targeting potential visitors worldwide.
  • Assisted stakeholders in understanding visitor preferences using data analysis techniques leading to better decisionmaking.

Marketing and Sales Director

Ebano Creations
Zimbabwe
01.2007 - 01.2009
  • Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
  • Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
  • Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.

Executive Director

Renco Spar Supermarket
Zimbabwe
01.2002 - 01.2006
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.

Executive Director

BW Supermarket
Zimbabwe
01.2003 - 01.2005

Company Overview: Retail business

  • Strengthened internal communication channels to facilitate cross-functional collaboration and decisionmaking.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public.

Human Resources Manager

Rarefield Investment
Zimbabwe
01.1999 - 01.2002
  • Company Overview: Agriculture equipment and inputs supply.
  • Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
  • Maintained accurate HR records in compliance with applicable laws, ensuring efficient data retrieval when required.
  • Conducted thorough internal investigations, addressing employee concerns with fairness and transparency.
  • Maintained payroll and benefits for employees in various locations, minimizing financial discrepancies through detailed program management.

Scientist

National Institute of Agricultural Sciences - INCA
Cuba
01.1989 - 01.1998
  • Company Overview: Research Institute
  • Performed complex troubleshooting and assisted in leading initiatives to solve challenging scientific problems with assays or instrumentation.
  • Fostered collaborations with international research teams, enriching scope of scientific inquiry.

Education

Bachelor Business Administration (BBA) - Marketing Management

IMM
South Africa
01.2019

Economics -

IPE Raul Cepero Bonilla
01.1998

Chemistry Analytical Technician -

Polytechnic Institute 'Martires de Giron'
01.1989

Skills

  • Market research
  • Financial analysis
  • Supply chain management
  • Project management

Accomplishments

  • Founder of the BM Etiquette School
  • Author: The Best Midlife Planner (workbook)
  • Event organiser for up to 60,000 spectators, 2 million online
  • Nation Women's Heritage Society World Organisation Award winner 'Top Outstanding Woman in Leadership Excellence.' (2016)
  • Achievement as Lobbyist to the African Union candidate campaign for Secretary General of the UNWTO resulting in 2nd run up
  • Award winning for supporting the fashion industry (Philanthropy work)
  • Featured on various magazines as recognition for philanthropic and executive work: Testimony Magazine, Domino Magazine, Harare Magazine, Woman Magazine

Social Security Number

789893910

Bank Account

Bank of America, 8981-5946-5423

Personal Information

  • Date of Birth: 01/07/70
  • Gender: female
  • Driving License: class 4

Attributes - Personal Attributes

  • Self-motivated
  • Ability to work under pressure and exhibit grace
  • Result orientated
  • Fast learner
  • Good leadership skills
  • Impeccable social skills
  • Very creative
  • Team player
  • Tenacious
  • Good public speaking and presentation skills
  • Ability to handle multitasking
  • Attention to detail
  • Honest
  • Discrete
  • Good interpersonal skills
  • Strategic thinking

Hobbies and Interests

  • Reading and writing
  • Reiki
  • Dancing
  • Fashion designing
  • Travel
  • Exercise
  • Fencing

Certification

Bachelor of Business Administration in Marketing Management

Languages

English
Full Professional
Spanish
Native or Bilingual
French
Limited Working

Timeline

Business Consultant

ISOR
10.2024 - Current

Director of Business Development

Barbara Aesthetic Clinic
11.2023 - 10.2024

Director

Mulatas Distributers
01.2023 - 01.2025

Business Representative Africa

Ruben Aviles Ron
01.2023 - 11.2024

Director

BTGA Enterprises
01.2019 - 01.2024

Director

WBS Cement SA
01.2018 - 01.2019

Event Coordinator for a beauty pageant

Miss Tourism Zimbabwe Trust
01.2015 - 01.2017

Fashion Art Ambassador Africa

Fashion Art Institute
01.2015 - 01.2017

International Etiquette, Image and Protocol Coach

BM Etiquette School
01.2014 - 01.2019

Marketing Director

Landlake Holdings
01.2013 - 01.2017

Destination Manager and Marketing Director

Munandi Travel and Tours
01.2011 - 01.2013

Marketing and Sales Director

Ebano Creations
01.2007 - 01.2009

Executive Director

BW Supermarket
01.2003 - 01.2005

Executive Director

Renco Spar Supermarket
01.2002 - 01.2006

Director

Rarefield Investment
01.1999 - 01.2017

Human Resources Manager

Rarefield Investment
01.1999 - 01.2002

Scientist

National Institute of Agricultural Sciences - INCA
01.1989 - 01.1998

Economics -

IPE Raul Cepero Bonilla

Chemistry Analytical Technician -

Polytechnic Institute 'Martires de Giron'

Bachelor Business Administration (BBA) - Marketing Management

IMM
Barbara M Perez Hernandez