Digital Content Creator
Washburn University, Dr. Michael McGuire
Topeka, Kansas
03.2024 - 08.2024
- Provided guidance on how best to use different types of digital media within a project.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
- Curated content for social media platforms.
- Curated content for a diverse audience, tailoring messages to different demographic groups.
- Worked closely with external professionals like photographers and videographers when required.
- Worked closely with stakeholders from multiple departments to develop effective messaging strategies across platforms.
- Studied target audience and business offerings to devise effective call-to-action copy.
- Posted useful, creative and timely content on social media, blog and website.
- Ensured all published work adhered to company standards and best practices in grammar, formatting, and style guidelines.
